- Do you need a map on that page?
- Do you need 5 CTAs that link to the exactly same form?
- How much code is recalling external data?
Joe Gillespie said in a meeting that “for all we talk about Amazon, be like Amazon, look what Amazon does, we continue to build websites that focus on lead generation yet we don’t send leads to Amazon!”For years we have built websites that served our goals: to generate a lead. Period. From the position the vehicle pointed to, to the SRP/VDP flow, to the CTAs color, position, names, etc. We decided to build our newest SRP like a VDP used to be; a 640×480 image, scrollable images (a first I believe), dealer comment, a group of data (options), pricing structure, and a set of CTAs. Since you can do VDP stuff in the SRP, here is the biggest change. With how hard it is to bring customers to the VDP, make it the landing place to truly experience the vehicle by:
- Creating a VDP without CTA obstructions (background) that focuses 100% on the product (vehicle), and that uses all available media technology (high definition images, hot spots, video, 360, and panoramas).
- Focusing the VDP to bring the most of the product experience to the consumer via the computer to leave no questions or doubts.
- If the customer has every piece of possible data, they have every view imaginable where they can see all fine details and/or imperfections. Where there is interaction with videos, expanding images, and immersive 360, the only possible following step is to discard this vehicle if it didn’t satisfy our needs or to start the buying process online.
! & ‘ , $ ~ ; : # % ^This update is installed automatically in all forms and there is no need to contact us to update your individual form. Yago de Artaza Páramo firstname.lastname@example.org
“If you don’t review your PPC campaigns individually you are not improving the underperforming models.”If we run longer and better funded campaigns on the top models, dealer name + geo, OEM + geo, etc you will find every customer around you (customers that know you) that already intend to buy a vehicle from you. The result is great campaign numbers (clicks, phone calls, leads, etc) but NO GROWTH. Campaigns must be based on inventory level, offers available, and model sale numbers goals. If you want to grow ➡️ email@example.com
Only top dealers are here, and by top I mean in knowledge. Perhaps there is not a lot of actionable data on changes to promote sales tomorrow, but there is a lot of information on how to look at the data and to learn how to set up the direction of your dealer for the future.Dave Page speaks at 1:30 EST while he explains why your sales attribution reports are flawed! Yago de Artaza Paramo yago@DealerEProcess.com
“72% of customer search your site for answers before they contact support.”I believe that, unfortunately, customers don’t see automotive dealers as “support providers” for the most part and that we don’t get as many questions as we should. Answers on your website promote interaction, increase trust, it brings overall business transparency. A well done list of answers also brings a certain base level for the business so you know what your sales team are providing. It is both a good content and customer service strategy and most dealers don’t have it. Start by creating a list of the top ten questions or issues that arise at each department, send to your content company, let them build it and fine tune it. It is content that will have service for a long time. Yago de Artaza Páramo firstname.lastname@example.org
The question asked in the Google forums was: “I want to target 2 keywords on a single page. Is this a good idea or should I create two different pages to target both of the websites?” Answer by Google’s Aaseesh Marina: “If the content on the page is relevant for both the keywords, then I don’t see an issue. Make sure the content is providing useful information to user queries around those keywords.”For automotive websites I like the idea of combining similar vehicle types like corolla + camry, accord + civic, f-150 + f-250, colorado + silverado into one landing page so two SEM campaigns land into one page. I’m not looking to minimize work by combining pages but to increase the landing page usability by having two layers of selection and at the same time not losing any SEO potential (clicks, traffic, etc) by having to add a “no follow” tag to the page. Yago de Artaza Paramo yago@DealerEProcess.com
“That’s crazy some of my posts get up to more than 40k views a day just wondering how that happens if you only have 6k friends?”Meanwhile I get a miserable few hundred views on my posts after reading and thinking about a topic for hours. It’s ok, I’m not salty, I know I cannot compete. I must improve my writing skills, ASAP! #whodoyouhireforsocial? Yago de Artaza Páramo email@example.com
“As of January 15th, 2018, Google will no longer be supporting AdWords Review Extensions”
“Target discontinued its iPad app after six years, noting that it had improved its website to create a more streamlined shopping experience across all devices.”
“Google is cracking down on apps collecting info they don’t need”
- The operational needs of the offsite delivery.
- An enhanced product (vehicle) format that allows customers to make the decision away from the dealer.
The assault on the Automotive’s industry ability to balance the outcome of an already abrasive system continues to deepenTO: Prime Response Dealers FROM: Prime Response Product Team DATE: November 8th, 2017 SUBJECT: Yelp To our valued dealerships, Today we received a notification from Yelp stating that reputation management systems are, “putting our clients’ online reputation at risk by soliciting reviews on their behalf”. Yelp views this solicitation for reviews as an “illicit tactic” and states that it violates their policies. While we disagree with their stance, we want to be transparent and deliver this message to our dealership community. This recent policy statement and “shift in thinking” follow the recent exclusion of Yelp reviews from two major domestic OEM sponsored reputation management programs. In an effort to protect you, our dealers, from any demotion in Yelp search results, we are recommending the following action. The removal of Yelp from any service redirects and/or sales redirects that you may have set up today. The removal of Yelp from any email asking for customer reviews. Finally as a service to you, our valued dealers, we recommend to continue to track Yelp so that you can be aware of any review activity and keep whatever alert notifications you have already set up. Below are some key links that were provided as part of Yelp’s email. https://www.yelpblog.com/2017/11/businesses-not-work-review-solicitation-companies https://www.yelp-support.com/article/Don-t-Ask-for-Reviews https://www.yelp-support.com/article/What-is-Yelp-s-review-solicitation-penalty Yelp’s support number is: (877) 767-9357.
Image Credit NBC News, KACPER PEMPEL / ReutersNow that we are over the fact that US auto dealerships will pay a little bit more in 2017 for DMS (Dealer Management system) access due to security reasons you must make yourself familiar with Cryptolocker (ransomware) so you can ask the right questions when protecting your dealership files. I should add for the record of the DMS access saga that in recent events some companies believe that data restriction is a business control move by Reynolds & Reynolds and CDK (ADP). It is for sure that data access and security will be a topic for 2017. Thanks to Cliff Banks for the article. Back to Cryptolocker, in the words of Thomas Wenger, an automotive dealership cyber security expert based in Seattle; “Cryptolocker has been an increasing issue for auto dealerships. This destructive ransomware encrypts files so the dealer is forced to either restore from backups which often are not properly maintained or in place, or to pay up and hope to receive their files back intact. This ransomware easily infects systems from infected webpages, or from phishing emails. The emails often come to everyone in the dealership, and will resemble legitimate emails you would often receive at a dealership, such as financing notices, deliveries, or potential leads.” The monetary end of the ransomware attack is a tremendous enticement for an increase in sophistication in the attacks. I asked Mr. Wenger to share a couple stories he has dealt with: “Recently a Cadillac dealership had a particularly nasty ransomware incident when the service manager, who is fairly computer savvy, from a simple email attachment he soon found his entire PC, as well as some network attached folders all were encrypted. The price to buy the freedom of 10 years’ worth of service files? $1000.00. Another large dealership finance manager landed on the wrong fantasy football site and soon his system was notifying him that his files were locked and payment would be required to release them, while nothing on his system was particularly valuable it did make its way to the main file server which was. The file delivery portion of the ransomware failed, so even if the dealer wanted to pay the fee they were unable in this case, costing them weeks of time rebuilding lost files.” With the average large dealership between mobile devices, PCs, and other tools has literally hundreds of devices and email addresses to act as points of entry into a network. With a lot of dealerships backup services not often or not properly maintained this is the first type of virus/ransomware that has proven to a major issue for the average dealer. Ransomware attacks are brave enough to have infected police department systems and ask them for money. In a recent NBC News article a police department is cited saying “We Are Cops. We Generally Don’t Pay Ransoms” showcasing the frustration they may have felt. Hospitals haven’t been any safer so far. See the trend? High value small businesses without large IT support staff. Things you can do to protect your business:
- Have a good data backup plan
- Have an updated malware system in place
- Have a written download/open file policy
- Have an URL blocker or a non-business URL (website) visitor policy
Tips to Improve Your VDP PagesIf you have VDP pages, there are many things you can do to improve them and increase your engagement. The best thing you can include on your VDP pages is photos and even more photos. Never use stock photos if you can as you need beneficial real photos. The more photos you have, the better, however, too many can be daunting that is why you just need enough to give potential buyers a good look of the exterior as well as the interior. This is important as a picture showing the leather seats means a lot more than just saying “leather-appointed seat” in the description. Another tip is always include CARFAX information especially on used vehicles. Potential buyers want to know if a little more work needs to be done and having a history report viewable helps the decision process. The same thing goes with the price of the vehicle. Always include the price as if they cannot see a price point, they may not come in thinking that the vehicle could be out of their budget. It is better to have it then saying “contact us for price”. Even though you know have tons of pictures, you need to at least list what is in the car as well including important and luxurious features.
Why Your VDP Pages are ImportantBefore looking through your VDP to see if you can Increase Engagement with Your VDP Pages, you need to know how important they are. Your VDP pages are as important, or maybe more so, than everything else on your website because it is the first big engagement you have with potential buyers. Since you are not there to make sure they have all the information, you need to make it easily accessible. Make sure you have all the information they need. These tips on how to Increase Engagement with Your VDP Pages are very important to know. This is because engagement with VDP pages can lead to increase volume of sales when down right. We at Dealer Lab can offer our help to get you where you want to be and easily switch your site over to responsive so you can reach out to more potential customers. If you have any questions, please contact us at 877-622-2291.
Responsive Sites BenefitsWhen it comes to responsive sites, there are plenty of benefits. When it comes to staying modern, responsive sites can help you do just that. Responsive sites can easily adapt to any device. So if someone is viewing your site on a desktop and then switch over to view it on their mobile device, your site will automatically adapt to the size so it looks organized and easy to navigate. This is where Responsive vs. Adaptive Websites are both differ and are similar. Without a responsive site, it will not transfer over from a desktop layout to a phone layout very well which can cut off buttons, make everything unorganized, and all around not adaptable. If you are looking for a clean, crisp site, going responsive will easily help you do that no matter what device someone is using. It responds to it more efficiently which is why they can take a second or two longer to load but you get a cleaner, more concise looking page on your phone.
Adaptive WebsitesWhen it comes to adaptive sites, they do not adapt to different devices as easily as they tend to pull everything when converting to a different device leading to issues of unorganized sites that make it difficult to navigate around. This can be a turn off and turn people away. However, these sites can have faster loading times making them pull up quicker. They tend to adapt to the width of the browser instead of respond. This makes them only concerned about the browser being a specific width to adapt. Depending on your site, this could lead to some slight issues. There are a lot of differences between the two as responsive works better in today’s technological focused society. Responsive vs. Adaptive Websites is important to know. We at Dealer Lab can offer our help to get you where you want to be and easily switch your site over to responsive so you can reach out to more potential customers.
Your biggest tool when it comes to selling vehicles is your website. This is because, in today’s society, most people do all of their research and shopping online before they make their way to the dealership. This is why you need to Use Your Dealer Website to Sell More Cars as it can improve your sells.
Improving Your Website
There are many tips you can consider when it comes to improving your site. It is very important to know that you can easily Use Your Dealer Website to Sell More Cars as it is one of your biggest tools when it is properly made. There are a few elements to consider when you are creating, or trying to improve your website. Adidas Yeezy Boost 330 Pas Cher The first one is creating an effective website and the second one is being able to drive traffic to your site. Effective websites keep customers engaged and causes actions of interests.
The next thing is to bring traffic and there are two different traffic drivers you can use: search engine marketing and search engine optimization. These two things will help generate more traffic when people use search engine. In order to appear high up on the list you should consider relevancy, popularity, number of linked sites, frequency of change in content, and more. Finally, generating leads is huge and the people generating leads should be outstanding at it to help maximize it.
Why Your Website Can Sell More Cars
If you are asking why your website is one of the biggest tools you can use to sell your cars, there are many reasons as to why. For example, everyone searches and researches vehicles online now because the information is easily attainable. The way to get someone to your dealership is marketing yourself and providing a very nice and easy website layout that is full of information. Yeezy Boost 750 Acheter When someone goes to your dealer’s site, chances are they know what make of vehicle they want unless they are searching for a used one. That is why online inventory is highly important and needs to stay updated. Adidas Yeezy Boost 350 Homme
All of these tips you choose make it easier for you to boost your website for vehicle sales. All of these tips will not only help you Use Your Dealer Website to Sell More Cars which is the ultimate goal. We at PGI Data Solutions offer products to help sell your vehicles on Craigslist, better your inventory, ROI, and more.
The Benefits of having a Mobile-Friendly WebsiteThere are many benefits out there that you can come across when it comes to mobile-friendly websites. These responsive sites are more user friendly. That is the biggest benefit to them. How they work is that they are able to adapt to the device and screen size as they read the system. A friendly site that is easy, informative, clean, and quick to navigate is all you need to turn on potential buyers. The information on the site is what keeps them there to consider your dealer. If you do not have a responsive site, then your site can be very unfriendly to users making it difficult to get around and turning them away. More often than not, people are using their tablets or phones to do quick searches on vehicles and if they come across to your site and they are having trouble getting around, they will quickly move on to the next page losing out on a potential customer.
How to Get Mobile-Friendly Automotive WebsitesAfter knowing all of the possible Benefits of Mobile-Friendly Automotive Website Design, you might want to know about how to get your site responsive if it is not. We at Dealer Lab can easily help you out with this as we have professionals that can work with you to make the quick and easy switch. It is fast and requires little work on your part. You will be surprised on how clean your site can look when surfing it on a phone. These Benefits of Mobile-Friendly Automotive Website Design can potentially get you more customers as well as keep them coming back. One little thing like an unfriendly site can spell doom for your sales. We at Dealer Lab can offer our help to get you where you want to be and easily switch your site over to responsive so you can reach out to more potential customers. If you have any questions, please contact us at 877-622-2291.
6 Online Marketing Tips for your Used CarsSuccessful dealerships know the overall value of a powerful marketing strategy that can help you sell used cars. If you need to find more ways to help market your used cars, these 6 Online Marketing Tips For Used Car Dealers can help you go in the right direction. First, create your website to be a lead generating machine. You can easily do this by having a responsive design, video content for information, and allowing easy access to conversion. Do these three steps and your site will easily generate more leads. We at Dealer Lab can help you with all three.
6 Online Marketing Tips for Used Car DealersOf course, there are many other things you can do as well including utilizing traditional and digital marketing together. Basically, keep advertising on TV, on the radio, and create print ads. These advertising techniques are not dead yet and help bring in local audiences. Another strategy is to engage in the community. Give support to local causes and charities which in turn will help people see your dealership as good business acumen and promotes yourself as an integral part of the community. Offering referral incentives is also a great concept and it is even better if you are creative. For example, market your referral program as a way to help a friend or make it a great surprise instead of discounts or money back. Add on a free wax and wash as well and give it a unique name. Also, you need to help drive traffic to your website. Finally, you can drive traffic to your website with digital marketing strategies including pay per click (PPC). If there is one thing you can take out from these tips is it that there are always ways to improve your strategy and make it stand out more. Just follow these simple 6 Online Marketing Tips For Used Car Dealers. We at Dealer Lab can offer our help to get you where you want to be by selling more used cars.
Tips to Best Optimize Your WebsiteWhen it comes to your website and how it performs, all depends on what is on it and how you utilize the tools you have. If you do not have many tools, it may be time to upgrade. Making your site easily accessible is one of the best tips to follow. This includes making it accessible on any device including phone, tablet, laptop, or desktop. Many people do searches using a tablet or even their phone and if your site is not friendly with these devices, the customer will simply go somewhere else even if everything else about your site is perfect. These sites are called responsive sites as is one of the many Tips to Best Optimize Your Dealer Website you can follow to optimize your site.
Benefits for Inventory on Your Dealer WebsiteOne of the biggest parts of your website includes your inventory which is one of the best ways to connect with your customers and build their trust. When you are building your inventory page, it is very important to make sure that each vehicle listed also includes plenty of information and many different photos including interior and exterior. Photos are always needed for your inventory and not just stock photos. Stock photos are lazy and do not show the customer what the vehicle exactly looks like. This is big when they try to make their decision. It is also important to make sure you include plenty of information with each vehicle including the popular make, model, year, color, and engine engines. Besides these details, you should also include the features that can be found on the vehicle from technology to comfort. Make it easy to find and organized as organization is key. There are many different ways to optimize your website but these Tips to Best Optimize Your Dealer Website can show the best overall improvement in the shortest amount of time. We at Dealer Lab can offer our help to get you where you want to be by selling more used cars. If you have any questions, please contact us at 877-622-2291.
Benefits to Mobile Friendly Auto Dealer SitesThere are many benefits you can get from having a mobile friendly site. The first and biggest reason is that mobile friendly sites enhance user browsing experience making it so much easier to navigate and get around. They can also read your content easier without it being cut off, squished, or too large. By going responsive, your site can tell what device is being used to access it and it can respond to the different layout with ease. Another benefits by going responsive is that your site will not just be mobile friendly, it will also be friendly among multiple types of devices including tablets as well. Another key benefit to mobile friendly sites is that they are also SEO friendly and can easily boost search engine rankings for your site making it stand out even more. Despite more visibility on the search engine, you will also get more visibility on the mobile market as well giving you more marketing strategies.
How to Make Your Auto Dealer Site Mobile FriendlyGoing responsive is very important in these days as over 60% of people check their email directly on their phones over any other device. To go responsive, it is quick and easy and just takes a moment to switch it over. If you are wondering How to Make Your Auto Dealer Site Mobile Friendly, we at Dealer Lab can easily help you get the results you desire. The mobile user market is constantly growing so now is the time to switch. When you are wondering How to Make Your Auto Dealer Site Mobile Friendly, let us help you out. Just a quick switch over is all you need to see the difference. We at Dealer Lab can offer our help to get you where you want to be and easily switch your site over to responsive so you can reach out to more potential customers. If you have any questions, please contact us at 877-622-2291.
Car Dealer Marketing TeamOne of the biggest, and first, things you should make sure is that you have a dedicated marketing team at your dealership. Customers want responses as soon as possible which is why having a good team that can manage your websites, blogs, apps, social media, etc. is key. Placing all of these tasks in the hands of one person is difficult which can create untimely responses as well as not active social media. Smart phones are great tools as well so your marketing team can easily train your sales team on how to use their phones to help increase leads and better customer follow up.
Other Common Car Dealer Marketing ErrorsAnother big mistake that can easily be switched is not having a responsive website for mobile or tablet viewers. If you have yet to switch your site over to responsive, now is the time to do so. We at Dealer Lab can help you get the best responsive site. This is important as more and more people view sites directly from their phone or tablets and a responsive site can automatically detect what device is being used to make it more user friendly. Besides to not having a responsive website, other mistakes you can make includes not making use of video advertising on the web or your social media platforms are not helpful or purposeful to your customers. Including video of first-hand details on how the car features work can be a difference maker when it comes to competition between another similar dealers. When it comes to social media, it can provide more than just featured sale and special offers. You can communicate with your customers by retweeting a post from them or responding to a question. This makes them feel important as they are being listened to. Overall, these are the key Common Car Dealer Marketing Errors to avoid when you are trying to increase leads, sales, and more. We at Dealer Lab can help you turn your site into responsive as well as offer more tricks to better your dealership and increase sales.
How to Get Spanish Car Dealer WebsitesWe at Dealer Lab offer custom made Spanish website design so you can find the best one available to you. Custom sites are always preferred as they make you stand out even more over other dealers. Flexibility and attention to detail is important in every site especially when it comes to targeting a different demographic. This is how you can be unique in you market area as we will work with you to create the best site. We also can create mobile websites, inventory management, offer Google Analytics Integration, and more.
Spanish Car Dealer Website AdvantagesA good percent of car purchases are from Spanish-language speakers and when you accommodate to their needs, you can draw in extra customers. They are also always looking for new vehicles as they constantly use search engines to acquire information about the vehicles they are seeking. The United States is the second largest Spanish-speaking country in the world with over roughly 50 million people using the language as their first living in the US. You may think offering a Google Translate version of your site is sufficient enough but that is not true, as it results in an unauthentic voice. With Spanish websites, you are offering that authenticity they are seeking which will easily draw them in instead of being a little broken and off-putting. Spanish Car Dealer Website Advantages are very important to understand as it can increase the amount of shoppers you may have. When they see these genuine Mexican websites, they will see your appreciation for them and their culture and will turn into loyalty to your dealership for their next purchase. Spanish-speaking people make up a large proportion of the population and it is now the best time to make yourself more appealing to that demographic. If you overlook them, you are making a huge mistake. Here at Dealer Lab, we offer Spanish Car Dealer Website Advantages and help create the best Spanish-language website for your dealership. If you have any questions you can contact us at 877-622-2291.
It is critical to note that the most important thing to any website for any dealer is the vehicle inventory for many reasons. When people are shopping around for a vehicle, they want something that is easily accessible and very informative without having to look and click around a lot. Most shoppers will make their decisions before stepping foot in a dealership thanks to all the information that is online. That is why it is important to make sure you know the Keys to Effective VDP Pages.
The Importance of Effective VDP Pages
Your VDP are probably the most important part of your website especially when used correctly. They are what draw potential customers in and keeps them there as they look around the vehicles you offer. If you have bad VDP pages, you will lose out on potential customers as they will look elsewhere to get the information they need. Having professional photos, videos, descriptions, and more all help with creating VDP that makes sense.
Keys to an Effective VDP
If you are looking for ways to improve your VDP pages, there are many Keys to Effective VDP Pages that you can follow. At Dealer Lab, we offer innovative responsive designs for VDP including fonts, colors, and more. Calzoncillos Slip Calvin Klein Everything is always double-checked for manufacturer compliance as well. You can create your own pages with us to help make them stand out even more. This design will not only accommodate the branding you want, but also help your customers access the vehicles you have. That is why it is important to make sure your pages are easily accessible. To make them accessible, organization and structure is key. Calvin Klein Underwear Mujer You want the more popular buttons and information noticeable including the make, model, year, color, engine, and more. These are the first things people look for before getting into features. Features should also be organized by technology, safety, mechanical, and more. Having an organized page with plenty of information, pictures, and even videos can easily put you over the top.
Seeking VDP pages all starts with what you want and what customer’s desire. Those are the biggest Keys to Effective VDP Pages. Tendances de la mode We at Dealer Lab have the tools, resources, and knowledge to help you meet your goals. When it comes to effective VDP pages, we at Dealer Lab can help you sell more vehicles. If you have any questions you can view our site or contact us at 877-622-2291.
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All Rights Reserved.
Benefits of Reviews Builds TrustThanks to the worldwide internet and Google, finding what you need has never been easier which is why more buyers are refining their buying decisions at home before going out. They can easily search for reviews on cars and on dealers so it is important to include reviews on your site for easy access. Not only can you come up on search engines but people also like accessibility. When you have everything they are looking for in one place, it makes things easier. It is important to know that by offering reviews, you are building trust. Without posting reviews, some customers may think you have something to hide and will not even bother stopping by or just back out of your site. It is better to put up average reviews than have nothing at all. If you are posting great reviews with other mediocre ones, it shows you have nothing to hide and can build trust. Trust is huge in this business because they don’t want to feel like they are being taking advantage of.
Using Reviews for Your Automotive WebsiteBesides all of the Benefits of Reviews for Your Automotive Website you can find, it is important to know why you should use them. It is important to know that according to recent surveys, over 90 percent of potential buyers look at reviews online to make sure the local business is good. This means a good chunk of people out there value reviews to help make their choices. Without reviews, most of these potential customers could leave. Using all your tools available to you on your site, you can improve building potential customers. Know the Benefits of Reviews for Your Automotive Website so you can get the most out of it. We at Dealer Lab can offer our help to get you where you want to be and easily switch your site over to responsive so you can reach out to more potential customers.
Benefits of Mega MenusWhen it comes to mega menus, there are tons of things to consider. The first benefit is that mega menus facilitate the display of many options all at once making it easier. Mega menus do not hide options within sub menus like a regular drop down. This way your customers can see every option instead of having to rely on memory. Another benefit to mega menus is that they can use icons and pictures as well as titles where appropriate to make scanning through it easier. These pictures also can add a little extra style to it as well. One of the biggest benefits includes the fact that they allow for more efficient organization and grouping and support visual emphasis of relationships between items. This will help guide users to the information they are looking for without overwhelming them in tons of different items that they may not be interested in. These are some of the more highly regarded Benefits of Mega Menus for Dealer Websites.
Implementation Mega Menus for Dealer WebsitesThere are many best practices you can follow that includes crawlability, HTML simplicity, and code placement. These three things are very important to remember when implementing mega menus. There are also some things you should not do as well including using unusual or bad transitions, use inconsistent interactions, overcrowd your menus, and more. These things are some things to stay away from when you want to get the most out of your mega menus. Overall, there is no better time than now to start implementing mega menus to help make your SEO stand out better. It is about time you start to reap the Benefits of Mega Menus for Dealer Websites. We at Dealer Lab can offer our help to get you where you want to be by selling more used cars.
Auto Dealer Website InventoryThe biggest aspect of your website is your online inventory. This is what draws people in and keeps them there so having a good inventory is important. If there are no pics or videos and information that is too hard to find and scattered around, this will easily be a turn off to someone. Your inventory will include photos of your vehicle and it can even feature inventory videos to enhance your website and make it stand out even more. When you want to go into Optimizing Your Auto Dealer Website, this is one huge way to do so. It is important to make your inventory easily accessible and easy to get around in. That is why your inventory page can include an advanced search option which will allow people to choose exactly what they are looking for from make, model, year all the way down to engine and color options. This way, those who view your site can start to find their ideal vehicle before even contacting you.
Optimizing Your Auto Dealer WebsiteYou can easily customize your own website with us as we will help design something that fits your brand, your vision, and your desires. Mode From designing the home page to the banners, it is all up to you. When it comes to adding other pages to your site to make it more informative, you can have an about me page, a blog with news and vehicle information, SEO, financing page, service page, and more. Including as much about your dealer as possible is key. There are many different pages and features you can easily add to your website and we can help. Optimizing Your Auto Dealer Website is the number one thing to gain more potential customers. We at Dealer Lab can offer our help to get you where you want to be and easily switch your site over to responsive so you can reach out to more potential customers. If you have any questions, please contact us at 877-622-2291.
Why Canadian Car Dealer Websites are ImportantWe at Dealer Lab offer flexibility and attention to detail when it comes to website platform. The dealerships we help have been successful in doing things that make them stand out in the market and it all starts with your website. If your website does not draw in customers, then you will not have many people stopping by your dealership. If you are wondering how to get people to look at your website, there are many advantages our Canadian sites can do for you.
Canadian Car Dealer Website AdvantagesThe biggest advantages all starts with what your online inventory on your website can do for you. The more detail you put into it, the more customers you will engage with. The best way to really make your inventory stand out is with photos, videos, and the most important details of the vehicles. If you include videos on your page, you can easily integrate it to other sites including YouTube, Cars.com, and more. It is also important to include inventory management. Our inventory management tool that is included allows you to stay in control of your inventory feed to help import and export pricing and more. Other Canadian Car Dealer Website Advantages includes responsive or mobile websites. This is huge to help make your website stand out as it helps make it adapt to any device. All Canadian websites we help create include a mobile website as well as they are 100% more mobile adaptive and include most of the features found on the regular mobile websites we do. Every single one of the Canadian Car Dealer Website Advantages that come with our service will help you easily reach your goals. We at Dealer Lab can help you out as we can set up these pages easily for you as we have knowledgeable individuals that can help you out. If you have any questions, you can contact us at 877-622-2291.
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Avoiding Automotive Marketing ErrorsErrors are not just like spelling mistakes on descriptions that we all make from time to time but include costly and avoidable things. For example, when it comes to your blogs, inventory, social media page, etc., inconsistency is very bad. If you are not posting enough on your blog, site, or social media page, people will notice which can easily be a turn off. It also shows less engagement and makes you show up lower on the list for searches. That is a lot of bad that comes with that one mistake. That is why it is important to make sure you are consistent with everything you do. Another error to avoid is when you are ignoring your audience in general. If you are not giving them what they desire or are taking too long to respond to a question, it shows that you just don’t care about their business making them go elsewhere. This is one of the more important Automotive Marketing Errors to Avoid. This includes anywhere from not answering their questions quickly enough to not including the information they seek on your online inventory. Have descriptive VDPs, answer any questions in a timely manner, focus on what the customer wants and is looking for.
Benefits to Avoiding ErrorsMaking errors like the ones mentioned can easily harm your marketing strategy and you can also lose potential customers. Consistency and tailoring to customer needs shows you care about their business and are willing to go that extra mile. It also helps you stay high up the list on search engines as well. Overall, seeking the very best for your dealership all starts with these Automotive Marketing Errors to Avoid. Once you master avoiding them, you will easily see an increase. We at Dealer Lab can offer our help to get you where you want to be and we can easily switch your site over to responsive so you can reach out to more potential customers. If you have any questions, please contact us at 877-622-2291.
Benefits of Credit ApplicationsThere are many benefits you can get from having a credit application on your site. First, this gives the customer an extra choice to see if they can pre-qualify for a loan on their own time. They can easily fill out this form whenever they like during their own time. This just makes it easier for them to decide. After the application is filled out, when they stop in, it will also make the process a little shorter as well. These time saving benefits for the customer is exactly what they desire and can make things easier for them. These benefits make it possible to Improve Leads on Your Dealer Site with Credit Applications.
Tips for Credit ApplicationsIf you have a credit application on your website or thinking about adding it, there are some tips to follow to make sure it stand out and is useful. First, the application process must be secure. In addition to privacy laws, knowing that their information is secure will double the response rate and will make things easier for you. You also only want to ask for the minimum needed on the application with around ten input boxes and questions. SO many people start filling it out and then leave without finishing. Ropa Interior Calvin Klein Barata Keeping it short and simple will allow them to finish to get pre-approved. The credit application should also be just one click away from the home page. You want to make its access easy to find and approachable. Another tip is you will want to send an automated thank you email to the email address they gave. Comprar Bragas Calvin Klein This will show them that their information was successfully submitted and that you will reach out to them shortly. If you are looking for more benefits for your site, you can easily Improve Leads on Your Dealer Site with Credit Applications. This is one addition that you should have no matter. We at Dealer Lab can offer our help to get you where you want to be and easily switch your site over to responsive so you can reach out to more potential customers.
Keys to Effective Credit ApplicationsWhen you are using many different features for your website, the credit application can play a big role and there are many Keys to Effective Auto Dealer Credit Applications to follow for having it be successful. Some people might not trust the application with their information getting out. That is why in order to have an effective credit application, it has to be secure. Not just because of privacy laws, but to help build trust between the customer and your dealership. Showing that it is secure and using a secure web link is key. Another one of the Keys to Effective Auto Dealer Credit Applications is accessibility. Your application must be within just one click from the homepage. This makes the process easy and fast for everyone. The button should be easily noticeable as well. No one wants to have to search for it when easy accessible pages and information is what they desire. The credit application also should only require the minimal information needed for a pre-approval credit application. Keep it to just one page or screen if you can with ten or fewer input boxes. Finally, sending at least an automated thank you message in email is important because it acts as a confirmation. Have a trained, motivated person contact them next as well.
Benefits to Auto Dealer Credit ApplicationsThere are many different benefits you can get form these credit applications including giving people options. Having your inventory online is a great way to reel people in but once they find a vehicle they would be interested, they then can fill out the application to see if they qualify on their own time. This will generate more possible sales and more interested people. Having a credit application on your site is highly important. Following these Keys to Effective Auto Dealer Credit Applications will make it stand out even more. We at Dealer Lab can offer our help to get you where you want to be and easily switch your site over to responsive so you can reach out to more potential customers. If you have any questions, please contact us at 877-622-2291.
Using VDP Pages for Automotive WebsitesThe more your car shoppers can engage with your VDPs, the faster your cars will sell. Results show that the more average views you get, the faster the vehicle will move. You may be wondering how vehicle details pages have such an impact on your site and your sales. This is because VDP views and time spent on them are two of the top four online sales predictors. Studies conducted show vehicle detail pages with more than thirty views spend 44% less time on your lot, while VDPs with around 20 spend only 29% less time on your lot. Basically, the more views you have, the faster you can move vehicles, and turn around rate on your automotive website is of the utmost importance and priority, especially when converting leads to sales.
Effective VDP Pages for Automotive WebsitesIf you are in need of adding more or improving your current VDPs, we at Dealer Lab can easily help you out. Effective Use of VDP Pages for Automotive Websites all starts with what is on your pages. If you have VDPs, make sure they are being used in the best way possible. Some tips you can use include having professional photos and not stock photos, vehicle details and installed options, pricing, and most importantly, the addition of videos. Videos can be a huge addition as you will generate better search results and can use them for YouTube and provide links from there to your site. There are also other things you can include like trade value links, and more to show people they can trade in a vehicle for another. Finding the best way to get the message out all starts with VDPs and go from there. Effective Use of VDP Pages for Automotive Websites is how you can easily generate more leads, and therefore, sell more vehicles. We at Dealer Lab can offer our help to get you where you want to be and easily switch your site over to responsive so you can reach out to more potential customers. If you have any questions, please contact us at 877-622-2291.
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If your site has not gone responsive, you are missing out on a lot of benefits that can help your dealership gain more momentum and more potential customers. This is why you need to ask, How Can Responsive Design Help Your Auto Dealer Website? There are many benefits that come with a responsive site and switching over doesn’t take much as we at Dealer Lab can easily help you get the results you seek.
How Responsive Designed Sites Work
If you do not know what a “responsive” site is, it is best to get a full understanding of what that means to know the benefits that come along with it. These sites are normal designed websites except they can adapt to any device including a mobile phone and tablet. That means that nothing is stretched, missing, etc. when the page loads onto a smaller or larger than normal screen. However, because of this, they may take a little longer to load but that is because the site is trying to adapt to the device it is being loaded on. Now you may be asking, How Can Responsive Design Help Your Auto Dealer Website? That is a good question and there are many benefits that answer it.
Many Benefits to Responsive Websites
Since responsive websites can adapt to any device, it allows full range no matter what the customer may be using to view your site. This is important because nowadays more and more people are using tablets and even their phones to search for vehicles and check email. Customers want easy, accessible, and informative pages when looking at buying a new car. If your site does not load correctly and have trouble navigating, they will easily walk away and check out another dealer’s site. You can lose potential customers by not going responsive. People check their email on their phones more often than computers now so if you send email campaigns out and there are links in it that take them directly to your site, it will load for them precisely the way you want. Now is the time to be mobile friendly.
There are a lot of answers that come with the question, How Can Responsive Design Help Your Auto Dealer Website? Make your site presentable across all platforms. We at Dealer Lab can offer our help to get you where you want to be and easily switch your site over to responsive so you can reach out to more potential customers. If you have any questions, please contact us at 877-622-2291.
Custom websites are always beneficial in many ways as you can make them your own to fit your brand, goals, and desires. Also, making your site clean, accessible, and informative is very important. We at Dealer Lab can help you create your ideal dealership website as our professionals can offer tips and tricks to help make it one of the best. There are many Benefits of Custom Dealer Websites that can make your dealer stand out from the crowd.
Benefits of Custom Websites
The Benefits of Custom Dealer Websites offer the things you desire the most for your dealership. You can draw the attention from potential customers with a slick and accessible website that is highly informative. When you get a custom website, you can easily do what you please with help from us. Choose your color scheme that matches your brand, choose the font, photos, links, and more that all go on your site. A clean and easily accessible site is what customers seek for when they shop online.
There are many things you can add to your website as well to help make your dealership stand out more. This includes inventory video integration, search engine optimization, pricing options, and more. With these useful tools added to your custom website, you can make it stand out even more than before. Video integration can help enhance your website to make it stand out and search engine optimization helps get you the highest rankings on search engines.
Features of Custom Dealer Websites
When we help you create your custom website, there are a lot of features you can add to your site that helps make it truly unique. There are many different aspects of a website including different pages covering the different services you offer. Not to mention the most important, the inventory page. This inventory page can include advanced searches allowing customers to search exactly what they are looking for. These sorting functions on the inventory page can help them find the most powerful truck or luxury sedan in seconds by sorting.
All of these Benefits of Custom Dealer Websites are designed to help your dealership stand out more with an inventory that is desirable. Use these features to help make your website one that people will love to browse. We at Dealer Lab can offer our help to get you where you want to be and help you design the perfect website for your business. If you have any questions, please contact us at 877-622-2291.
© Copyright Content Motive, 2016.
All Rights Reserved. | Quality dealer content by Content Motive
Having SEO on your site is highly important as it helps draw attention to search engines and brings people over to your site. However, if your SEO is unorganized and hard to find on the site, it will not generate as many leads as you want. That is why you can get Better SEO with Mega Menus. Mega Menus help organize your SEO and make them easily accessible which ups their quality factor for search engines. If you have SEO and no mega menu or vice versa, it is time to add both.
Benefits to SEO with Mega Menus
Websites are becoming more and more “mobile-first” making them easily accessible to mobile devices and having mega menus can help with that organization. That makes sites easily convert from desktop format to mobile format and stay easily accessible. With mega menus, you can still access all of your SEO with ease. The biggest thing about mega menus is not just organization, they also help with quality of your SEO. Having better quality SEO will help them show up better in search results and make getting around your site a lot easier.
Best Practices with Mega Menus
There are a few things to keep in mind when it comes to Better SEO with Mega Menus and best practices. Three things you want to consider for mega menus includes crawlability, code order placement, and HTML simplicity. You want to include your mega menu in the HTML after the main body content to get better recognition on Google.
When it comes to mega menus, it is important to know all of your categories as naming each category is also essential. Deciding on how many you need to include and what depth each potential category requires, you need to think about your SEO first. Having too little, or too much, SEO in each category can cause problems. Having a diverse range of naturally built links accumulated, no paid links, etc. then you have plenty of depth.
Knowing how important mega menus are can help establish your site even more. You will easily get Better SEO with Mega Menus which will lead to better search results and happier potential customers. We at Dealer Lab can offer our help to get you where you want to be and easily switch your site over to responsive so you can reach out to more potential customers. If you have any questions, please contact us at 877-622-2291.
© Copyright Content Motive, 2016.
All Rights Reserved. | Article by Content Motive
Keeping up with the times is always important when it comes to marketing anything. That is why it is important to make sure you Modernize Your Dealer Website with Responsive Design. One of the biggest ways you can stay up to date is by having a responsive site design. There are many benefits that come with having a responsive design including having your site be highly adaptive to many different devices which comes off more organized. Organization is another big factor when drawing in people to your site.
Benefits of a Responsive Design
There are many different advantages and benefits that come with having a responsive designed site. The biggest is that you will Modernize Your Dealer Website with Responsive Design. Staying up with the times is highly important. What responsive sites do is they allow your sight to adapt to any device from a desktop computer to a phone and tablet. This way, no matter what, your site will look crisp and can easily be navigated. Without a responsive site, it will not transfer over from a desktop layout to a phone layout very well which can cut off buttons, make everything unorganized, and all around not adaptable. If you are looking for a clean, crisp site, going responsive will easily help you do that no matter what device someone is using.
Why Getting a Responsive Design Site is Important
Besides the benefits that come with a responsive site, there are also many reasons why having a responsive sight is important in today’s society. First, it is important to know that most car shopping is done online and is done on multiple devices. There are a lot of people out there who use their phone to look for a car quickly and if your site can’t adapt to the screen for a clean layout, they will quickly go somewhere else and you will lose potential customers. Current statistics show the number is growing and will continue to grow with the amount of power tablets and phones now have and will have in the future.
We at Dealer Lab can easily Modernize Your Dealer Website with Responsive Design. It doesn’t take long and it involves a simple switch. Our team here at Dealer Lab can offer you help to get you where you want to be and easily switch your site over to responsive so you can reach out to more potential customers. If you have any questions, please contact us at 877-622-2291.
© Copyright Content Motive, 2016.
All Rights Reserved. | Quality content by Content Motive
To make your dealership stand out even more to get more customers, there are many different things you can consider as you constantly need to be doing new things to stay up with the game. One of these additions is having responsive websites. These designed sites give you more ideas on How Responsive Web Design Can Benefit Your Dealership. They are a little different than non-responsive sites in one major way. If your site is not yet responsive, here are a few reasons as to why you may want to switch over as soon as possible.
How Responsive Websites Work
First, you may be wondering how responsive sites work exactly. It is very simple. These sites are like normal designed sites except they can adapt to any device someone may be using including tablet or phone. However, because of this, they may take a little longer to load but that is because the site is trying to adapt to the device it is being loaded on. You may be wondering How Responsive Web Design Can Benefit Your Dealership as there as many advantages to these sites.
Benefits to Responsive Web Design
Since responsive sights can adapt to any device, it allows full range no matter what the customer may be using to view your site. This is important because nowadays more and more people are using tablets and even their phones to surf the web. Customers want easy, accessible, and informative pages when looking at buying a new car. If they happen to use their tablet to search for something and end up on your site that is not currently responsive, your site will not load correctly making it more difficult for them to maneuver around. This will make them walk away from your dealer almost immediately.
Another benefit to know about is how often people use their phones. The number one thing people use their phone for is also checking their email. If you have an email campaign or they asked to subscribe to your email. If there is a link in the email they want to click on right away, it will take them to your site and if it is not mobile friendly, they will become turned off right away.
When it comes to making things easier for your potential customers, it is important to know How Responsive Web Design Can Benefit Your Dealership as well as your customers. We at Dealer Lab can offer our help to get you where you want to be and easily switch your site over to responsive so you can reach out to more potential customers. If you have any questions, please contact us at 877-622-2291.
© Copyright Content Motive, 2016.
All Rights Reserved. | Optimized for auto dealers by Content Motive
It is always important to keep up with the times of the modern world. Especially when it comes to being in the automotive business. If you are still stuck a few years ago, there is probably new software, technology, or strategies you may be unaware of that you should know about. That is why it is important to remember to Modernize Your Dealership’s Online Marketing if you haven’t yet. Staying on top of things is key to help keep selling vehicles.
Why You Should Modernize
There are many reasons as why you should modernize as well signs that you need to in general. The first big thing is that technology is becoming bigger and bigger for the automotive industry. More and more companies are investing in technology businesses entering the auto industry. Some of the technology involved helps with maintaining your inventory. Inventory is very important to keep track of and there is a lot of new software that makes it easier.
Another thing to help Modernize Your Dealership’s Online Marketing is know that demographics are always constantly changing as well. Millennials are growing up and becoming a huge part of the automotive world. They also make up close to thirty percent of the average dealership workforce. The biggest thing to know is that the traditional dealership model is giving way to bigger change with today’s society.
How to Modernize Your Dealership’s Online Marketing
It is easy to start modernizing your dealership. The biggest thing is to make sure you get the right people working at your location. High turnover is an issue in today’s society. In order to help cut this problem down, you can easily follow these tips. When hiring a manager, make sure they are up to date with your dealership and the technology as hiring the wrong one can send you back a few months which will create problems. Technology is the biggest thing that dealerships are changing to and it is important having employees that can adapt.
Overall, when you are looking to Modernize Your Dealership’s Online Marketing, follow these rules and general tips. It is important to stay on top of society so you can be one step ahead. Here at Dealer lab we can easily help you modernize your marketing. We have professionals who stay up to date with everything. You can easily contact us at 877-622-2291 if you have any questions or would like help to modernize.
© Copyright Content Motive, 2016.
All Rights Reserved. | Automotive content by Content Motive
Your biggest tool when it comes to your dealership and getting people to stop in is your website. If your website is not user friendly, easily accessible, informative, and more, then your website could possible turn people away from your dealership. There are many Tips to Improve Your Dealership Website that you can take into account including some that will give you an instant increase.
Improve Your Dealership Website
There are many Tips to Improve Your Dealership Website that you can follow to increase traffic and sales. Your website should be well designed, informative, and have it well maintained. Make it unique as well. Another tip is to always double or even triple check what goes up on your site. Errors that make it to your site can look unprofessional and lack of tur interest. Hire a copywriter to help out or even a third party to help maintain it. It will be money well spent.
That is just the beginning as there are many other things you can do as well. For example, it is important that you only give the facts. Sticking with the facts of what you sell is successful for your product as any superfluous information is not necessary and is considered clutter. Finally, have clear cut perspective of what you are trying to sell. Ask yourself, what is the objective of the site?
Audience for Your Dealership Website
One of the biggest changes you can make to your website, if you have not, is changing it to responsive. Responsive websites can adapt to screen size to make it more user friendly no matter what device they are using. In today’s society, more and more people are going online using their phones or tablets which are smaller screens than a computer. If your site is not mobile friendly, it would make it very difficult for the customer to navigate through your site. That is where responsive comes into play as they can make it friendly no matter what screen you use.
If you follow these Tips to Improve Your Dealership Website, you will see an increase in traffic to your site, which in turn, will generate more profit. You website is your number one tool so use it wisely. We at Dealer Lab can easily help you improve your website as well as help build one. If you have any questions, you can contact us at 877-622-2291. We provide many different products to help improve your website, your dealership, and more.
Some dealers may not think having a Credit Application For Your Dealership Website is important but in fact, it is very important. There are many reasons as to why having an application or consultant to help fill out the form on your site is important. There are many benefits that you can come across and getting an application page put it in is very easy as well. We at Dealer Lab can help you find the right tools for your site.
Benefits to a Credit Application
If you are a special finance dealer or a BHBH dealer, then it is especially important that your website has an online credit application. If you do not have one, you could be wasting more money than you think. When you offer a credit application online, you are giving possible customers the ability to do something when they can as the application can be accessed at any time. Giving someone the gift of time is great plus, it will make the process quicker for them once they decide to stop in.
Credit Application for Your Dealership Website
It is easy to get a Credit Application For Your Dealership Website as well. All you have to do is contact us at Dealer lab and we can help you out. There are some things to follow when getting a pre-approval application on your site. First, it has to be secure. This is key when it comes to trust and it has to follow privacy and identity protection issues. Also, it is important that they can get to the application in just one click instead of going on a hunt to find it.
Since this is a pre-approval application, you want to ask for the bare minimum that you need on the credit application. This is because over seventy percent of online applications are never fully completed because they either take too long or are too difficult to complete and without anyone around to help, they can easily just back out. That is why it is important to keep it quick and simple. Once they do complete it, send them a confirmation, thank you email as this acts like a receipt to show them you got it.
Overall, it is very important to know that having a Credit Application For Your Dealership Website is a very smart thing to have as it can easily draw more customers in. If you don’t, you may be losing tons of possible customers and sales. We at Dealer Lab can help you out as we can set up these pages easily for you as we have knowledgeable individuals that can help you out. If you have any questions, you can contact us at 877-622-2291.
Your dealership website is very important as it is your main “weapon” when it comes to attacking the industry and gaining not only sales, but leads and popularity as well. That is why it is very important to know exactly How to Manage Your Dealership Website. If you do it well, you will gain many new leads as well as new customers. Your website is the tool you have to get people to stop at your dealership which is why it is so important.
Managing Your Dealership Website
First, it is important to know why you should manage your dealership website to the best of your ability. The biggest reason is because, in today’s society, most people research online before they make their decision. They can get all the information they desire on the internet including your website. The more vehicle information you have, the better the chance they will call for more information or stop in. When it comes to How to Manage Your Dealership Website, there are a lot of tips.
How to Manage Your Dealership Website
If your site is not function in the best way it can, there are many things you can do to try and improve your outcomes. First, it is important to stay up-to-date with changes in Google’s algorithm. It requires a huge toolkit of technical abilities that most people may not have. That is why it is important to have a team of experts to handle this for you. Dedicated technical experts that can assist you with your site who have experience in car sales can be an enormous benefit.
Another key tip is to know that most of your potential customers are not just using a computer to view your site. They are also using their phones, tablets, and even readers as well. That is why it is important to make sure your site is “device friendly”. This type of site is called Responsive and if you have yet to go responsive, it something to look into. Finally, offering a real-time chat option on your site is great as customers can quickly contact someone if they have any questions about any vehicle.
Overall, if you are in need of help when it comes to How to Manage Your Dealership Website, we at Dealer Lab can easily help you out. We have the expertise you seek that can easily help push your website into the type of lead generating machine you desire. We can easily be contacted at 877-622-2291 if you have any questions.
There are a couple different sites out there that offer different advantages however there is one type of site that offers one of the biggest advantages. This type of website is called responsive and there are many different reasons as to Why Your Dealership Site Should Go with a Responsive Design. The biggest is that, in today’s market, it can help you increase sales, leads, and customers.
What is a Responsive Site
Responsive sites are one the biggest and best thing you can do with your website. In today’s society, more and more people are using their phones and tablets to check emails, surf the net, read reviews, etc. That is where responsive sites come into play. They can automatic detect what kind of device the user is on when they go to your site which then allows the responsive site to load correctly and be more user friendly depending on the device.
How the site does this is go through many codes to detect what device you are on and then the site can load accordingly. This does, however, create slower load times but the difference is minimal and is worth it to not get a broken site. There are many reasons as to Why Your Dealership Site Should Go with a Responsive Design.
Advantages to a Responsive Design
There are many advantages you can get with a responsive site design. The biggest advantage is that your site can be easily read by anyone from anywhere no matter the device they be using. If your site was not mobile phone friendly for example, then your site will look broken and be tough to navigate around as they look at cars which is a big turn off to customers.
When people shop for vehicles they like a quick and easy process with all the information right in front of them. Plus, if you have an email campaign or a YouTube channel with links to your site, more often people might be on their phones when they click on those links so it is best that your site to mobile friendly.
There are many reasons as to why going responsive can help you but mostly it is the best way to make things easier for your customers who view your site from many devices which is Why Your Dealership Site Should Go with a Responsive Design. Here at Dealer Lab we can help you increase your VDP with tips, tricks, and software to help generate more views which lead to more sales. If you have any questions you can contact us at 877-622-2291. We are here to help you.
Today, more and more people are refining their purchasing decisions from the comforts of their home as they use web-based tools and resources. This includes using google, going to the site, and reading reviews. That is How Reviews Help Your Dealer Website since more and more people make decisions at home before going out to the dealer.
Why Reviews for Your Dealer?
First, there are many things to consider when it comes to reviews. The number of people who regularly, or at least, occasionally, has increased significantly in the past five years. It has gone from 71% to a whopping 92% of people who now read online reviews at least occasionally or all the time. Out of all those people, about 40% of consumers form an opinion just by reading one to three or so reviews.
All reviews must be written within a month or so for it to be relevant. A review that was posted six months ago may not have the same effect as one that was written within the last couple weeks. When it comes to thinking about How Reviews Help Your Dealer Website always put yourself in a consumer shoes and ask, what would they do? Another big fact is that most consumers say positive reviews make them trust a business more.
How Reviews Help Your Dealer Website
Now, you may wonder how this benefits your dealership. The increase of consumers who use reviews should be enough to sway most dealers to take full advantage of reviews. If you get reviews out there based on your dealer, you will draw more attention from consumers to check you out for their next vehicle purchase. Besides reviews, word of mouth is one of the biggest, and free, advertising techniques you want.
With 92% of people looking at reviews, it is smart to post those reviews directly on your dealer site. This will increase SEO value, improve conversion rates, and customers may start to build trust. There are many reasons as to why reviews n your site can overall help you out.
There are many reviews out there on the internet but they can easily be found with a simple search. How Reviews Help Your Dealer Website can ultimately make or break your business. That is why we at Dealer Lab want to help you post and get the reviews up for you. If you have any questions, you can contact us at 877-622-2291 or through our website.
If you think VDP views and exposure is not that essential to your sales, think again. The more your customers engage with your Vehicle Details Pages, the quicker your cars will move. That is Why VDP Views Matter For Your Dealership Website. You may wonder what the best ways to increase your VDP are and there are many different tricks you can do that.
How to Boost VDP
First, it is important to know what VDP is and how to boost it. The responsive VDP is 100% customizable from colors to fonts to match your branding style. You can add images, videos, and more to spark interest. The best thing to boost your VDP is by adding videos. People love images and they like videos even more. It can give them even more information about the vehicle. If a page is too “wordy”, it could be a turn off. Boosting your VDP is important because there are many reasons to show Why VDP Views Matter For Your Dealership Website.
Why VDP Views Matter For Your Dealership Website
A study was conducted to see how important VDP really is. VDP views and time spent on them are two of the top four online sales predictors. This means that the better your VDPs are, the better the chance you will sell the vehicle. Another key fact about VDPs is that if you get 20-30 page views, vehicles will spend 29% less time on the lot while more than 30 views spend 44% less time on the lot. That means, the more page views it has, the less time the vehicle will be on your lot and the number one rule is always have moving inventory.
Now you can start to see Why VDP Views Matter For Your Dealership Website. Ultimately, the more VDPs, the more sales. Having vehicles spending less time on your lot is the number one goal. Information and content is always important which is why it can really give you an increase.
When your main goal is to move vehicles, VDP is very important. That is Why VDP Views Matter For Your Dealership Website. Here at Dealer Lab we can help you increase your VDP with tips, tricks, and software to help generate more views which lead to more sales. If you have any questions you can contact us at 877-622-2291. We are here to help you.
Of course, when you have a website for your car dealership, you want visitors and clicks to help gain more customers. There are many things you can do that will attract shoppers but also there are many things you can do that will scare them away. You can easily Increase Clicks & Conversions On Your Car Dealership Website by following some simple steps that will improve your relationship with the customers and shoppers you seek.
Why Increasing Clicks & Conversions is Important
If there are things on your sight that are turn offs to shoppers, they will begin to click away and go somewhere else. That is why it is important that your site is what customers are looking for so they can get around with ease and has all the right information. There are some key practices you can follow that will Increase Clicks & Conversions On Your Car Dealership Website which in turn will increase shoppers and overall profit.
Keys to Increase Clicks & Conversions on Your Car Dealership Website
Believe it or not, filtering vehicles by color is highly important to customers. Most people who shop for vehicles filter color before they filter by price, possible rebates, engine, etc. They wanted to see the actual color of the vehicles you have listed before anything. That is just another reason why having professional photos up is very important. Never use stock photos as they do not accurately depict the vehicle you are trying to sell.
The next thing you can do to help shoppers is to actually help them find the vehicle they want. Very few people may not know the model names of vehicles they are interested in. This is one problem that is easily solvable by adding a category where your customers can filter through the different categories of vehicles you sell. Finally, most customers can be confused about why there are options to get price quotes or fill out a finance application this early in the stage of vehicle browsing. Too many options around the vehicle can be clutter and distracting so limit what is there.
Overall, if you follow these simple guidelines, you will easily Increase Clicks & Conversions On Your Car Dealership Website in more ways than one. By giving shoppers what they want and are looking for, you are also increasing your accountability and profit. We at Dealer Lab can help you build your site as well as help it make it more appealing to gain more clicks and viewers. If you have any questions, you can contact us at 877-622-2291 or visit us online.
When you are trying to make the best site possible, it is important to know that there are a few different types of sites out there. Two of the most popular sites used for dealers is a responsive site and an adaptive site. You may wonder what Responsive Dealer Website vs. Adaptive Dealer Website offer you and the answer is simple. Each type of site has a different approach so it all depends on what works best for your strategy and dealership.
Responsive Dealer Website
There are many advantages to responsive websites but the amount of advantages depends on how well it fits with you. The biggest differences that responsive has is that it is a single template that is fluid and can easily change to fit any screen. This means that the site will change itself and look different depending on if you are looking at it on a phone, tablet, or computer. This is to make sure that your site stays organized and professional looking no matter what.
However, because you use one template that fits any screen, it may take a little longer for the page to load. Just because it has one template does not make responsive sites harder to use with SEO strategies. You do not have to decide between the two different sites as well as combination of the two might work as well. Overall, a well-designed multi-screen strategy needs to focus on what really matters the most in creating great mobile experiences.
Adaptive Dealer Website
When talking about Responsive Dealer Website vs. Adaptive Dealer Website, adaptive sites have their advantages too. For example, even though there are distinct templates for computer, tablet, and smartphone screens, these sites load faster as it does not have to use one template to change. It is also very supportive of SEO strategies and makes it easier.
Now you know the advantages and disadvantages to the biggest website types, the next thing to do is to decide which one is better for you: Responsive Dealer Website vs. Adaptive Dealer Website. We at Dealer Lab strive in this area and can easily help you decide which site is better for your dealership. We offer plenty of different products as well including custom dealer websites and more. If you have any questions, you can contact us at 877-622-2291 as we are happy to help.
When it comes to your dealership’s performance, it can easily come down to the performance of your website. Having a great website can make it easier for customers to maneuver around allowing them to view some of the vehicles you have in stock as well as the other services you may offer. That is why having one of the Best Automotive Websites out there is very important. Here are some things you can do to get improvement.
What Makes Automotive Websites
There are many things that can make a website great. The biggest thing about a great website is that they are usually visually-oriented that can create a great atmosphere for buyers. More often than not, most people will either call or view your website before coming in to your dealership. First impressions are huge and usually your site is that first impression. There are many different things and products you can use to improve your website overall.
Examples of Best Automotive Websites
Here at Dealer Lab, our goal is to help create the best overall website for your dealer. Visuals are very important which is why when you list your inventory online, having photos of the vehicle is so important. Never use just stock photos especially for used vehicles. The more photos of the vehicle you have, the better. This includes, the interior, exterior, and even some of the features. You can take things a step further by also adding video inventory. The Best Automotive Websites usually always have plenty of photos and details on the vehicles in their inventory.
Knowing if your site is friendly on any device is also very important. Statistics show that more and more people access their email on their phones. This could include a link to your site and if it is not mobile friendly, it will not load properly and look unprofessional and confusing. That is why responsive sites are very important as they can mold to any device someone might use including a phone or tablet.
There are many different ways you can improve your website to help bring in more customers. When you want to increase sales, one place you should look at for improvement is your site. We at Dealer lab can help you with getting one of the Best Automotive Websites as we offer many different products including responsive sites, photo reps, software, and more. If you have any questions you can view our site or contact us at 877-622-2291.
When it comes to your website for your dealership, there are many things you can look for to make it better. There is one thing you should ask, Is Your Dealership Website Mobile Friendly? This question is very important because there are many advantages you can get from having your website mobile friendly. It is important to know if your site is mobile friendly and if it is not, how to make it mobile friendly. Here at Dealer Lab we can help make sure you get the most from your site.
Advantages to Website Mobile Friendly
There are many advantages you can get from having a mobile friendly site. When you allow your site to be seen and accessed on multiple devices, you can increase the amount of viewers. More and more people nowadays access their email from their phones. Links can take them to your website and if it is not mobile friendly, your customers can be turned away as it will be hard to move around the site with ease.
Another advantage is you can stay on top of Google in searches to make your site stand out more. The biggest thing Google is doing to make sure people get the best web experience which is exactly what mobile friendly sites offer. You will no longer have to worry about the question, Is Your Dealership Website Mobile Friendly?
Is Your Dealership Website Mobile Friendly
There are many ways you can test your sites mobile friendliness. One of the best and easiest ways to test your site is by visiting Google’s mobile friendly test URL here. It will analyze the URL to your site and tell you if it is friendly or not. If it is not friendly, Google will tell why it is not and how you can make it friendly. That is where Dealer Lab can come into play. We specialize in making sites mobile friendly so you do not have to worry about how to go about it.
When you are needing a site that can touch on every base, a mobile friendly site can do exactly that. When you want to know, “ Is Your Dealership Website Mobile Friendly?” all of these tools are important in order to check that. Make sure it you site is mobile friendly as you will not only gain leads but sell more vehicles as well. All of these advantages can easily improve the leads you get on your site and makes it friendly for your consumer base.
If you are stuck on How to Generate More VDP Views, there are tons of things you can do to try and push it along. There are many different ways you can increase the views as most customers will go to the Vehicle Details Page to find a description of the vehicle. There are also many things you should not do as well that can turn people away from these pages.
How to Generate More VDP Views
There are many things you can do to improve people going to your site and VDP views. The first thing is of course photos. This one is obvious as the more photos you have, the better. Not just any photos, real photos of the exterior and interior of the vehicle. Do not use stock photos for used vehicles and instead take the pictures yourself or hire someone to do it. Real pictures gives the customer a real look at the vehicle they are viewing and chances are they will want to stop in.
Once you are done taking pictures of everything from the back seat, passenger side, and more, the next thing you should look into is seeing the history of the vehicle. If a customer cannot see the history of the vehicle it will create frustration and is very important. Potential buyers need to know if they can afford the maintenance of the vehicle if needed as well as the price of it. These are just a couple things on How to Generate More VDP Views.
Generate More VDP Views with the Price
Posting the price of the vehicle is not an option as it is a must if you want people to view your page and vehicles. By making people call for a price or jump through extra hoops will just aggravate everyone who wants to know. They need to know how much it will cost to see if it will fit their budget and may be the first thing they look for to make sure that it does fit the budget before they look at the description of it.
Of course, listing the features is also important as customers want to know what comes in it. Overall, knowing these simple things can easily get you more views. When it comes to How to Generate More VDP Views, we at Dealer Lab can help you sell more vehicles. If you have any questions you can view our site or contact us at 877-622-2291.
When you have a website, it is important to make sure it can reach out to the most people possible as that is ultimately the overall goal when it comes to advertising. There are many reasons as to Why Having a Mobile-Friendly Site Is Important, including five top reasons that can easily change your mind about how they work. When you want to get the message out about your product or service on your website, having it mobile-friendly may be the best way to go and here is why.
Benefits to a Mobile-Friendly Site
When your site is optimized for mobile phones, it greatly enhances the user experience and it makes it easier for them to navigate around. If your site is not mobile friendly, it will be a huge turn off to most people as it will not only look bad but be almost impossible to navigate. Mobile sites are also compatible with multiple types of device and not just phones including tablets and laptops.
When you look at the statics about what devices are used to go to sites or read emails, you may be surprised to notice that more people use a phone or tablet to open up emails. Reading and sending emails from your phone has never been easier so most people may use a link from an email to go to a site. That is Why Having a Mobile-Friendly Site Is Important in multiple ways.
How a Mobile-Friendly Site Works
If you offer a service that includes phones, the internet, marketing, etc., then having a mobile friendly site may be important to show your customers your knowledge. There are multiple ways to go about getting a mobile-friendly site and one of them is making your site either responsive or adaptive. Responsive websites uses software to detect what device is being used to open up the website so that it can format it correctly making it easy to use. It is that simple to get a mobile friendly site and you do not have to do anything.
Overall, it is impeccable to know Why Having a Mobile-Friendly Site Is Important and that is because it can make or break a business depending on your product or service. We at Dealer Lab can help you find what you are looking for in improving your goals. You can contact us at 877-622-2291 if you have any questions or would like to know more information on how mobile-friendly sites work.
Having Representatives for Live ChatThere are many signs to look for and things to not to when it comes to live chat. One of these mistakes is waiting for the visitor to approach. You want to use a proactive approach to help engage with your internet shoppers. Do not wait for the “WebUp” to approach your representative. This also goes hand in hand with not having the coverage to greet visitors as well. That is just one of many Common Live Chat Mistakes on Auto Dealer Websites you should look out for. There are a lot of online shoppers who shop online when your store is closed which can lead to missing out on a lot of potential buyers. If you can’t find the coverage to offer, there are chat provider services that offer the 24/7 service for you. By offering around the clock representatives, you are gaining more customers as there are tons of people who only have time at night or early morning before work until they get closer to choosing the vehicle.
Other Common Live Chat Mistakes on Auto Dealer WebsitesOne huge thing to look out for is if your representatives are coming off as “selling”. Nothing turns people away from shopping than a pushy sales person no matter if it is in person or not. The customer also can get away much easier and faster online than in person as well. Instead of “selling”, your reps should be offering information. When someone shops online, they are only looking around and having reps to help offer the information they are looking for makes things easier and it shows your willingness to help them out which will allow them to visit your dealership first if they had a great online experience. Overall, these are some of the important things to look out for when it comes Common Live Chat Mistakes on Auto Dealer Websites. These mistakes can easily cost you money and sales. If you would like more information on the live chat, you can call us at 877-622-2291.
If you are looking into the difference between responsive and adaptive websites, there are tons of different things to look at. Each website offers advantages over the other depending on what you desire the most for your business. When you look at The Difference between Responsive & Adaptive Websites, you can see what each way offers. More people prefer the responsive websites as they can reach a wider range of people.
The basic definition to responsive website is that it is designed to fluidly change and respond to fit on any screen or device making it easier to view no matter what. The idea behind responsive sites is to allow the screen to shrink or grow depending on what screen size or device you are using. Responsive sites also work very well with Search Engine Optimization.
Most people can use their phones to get access to websites and if they are not responsive, they might not be mobile friendly. This makes it easy to navigate around the site no matter what device you are using. Sometimes it can get frustrating trying to look up something on your phone but the site does function well as it might not fit. This is what The Difference between Responsive & Adaptive Websites starts off with when it comes to responsive.
Difference between Responsive & Adaptive Websites
Adaptive web design uses a set of predefined layouts based on screen size including popular ones like CSS to help give a user experience tailored to the device. To make this happen, the developer will design several different versions of the webpage. All with different coding. This is done to optimize the page for plenty of different devices. The server can detect the device the user is on in order to give them the proper fit.
When it comes to adaptive design, it provides an optimized website experience no matter what device you may have or use to look at it. Quality is not sacrificed in order to make this happen. One of the biggest things about adaptive is that it allows for faster load time as well as it has a more efficient rendering.
All in all, knowing The Difference between Responsive & Adaptive Websites can help you decide which way will work best for you and your business. These two websites have many advantages so it all comes down to what will work best for your business. Dealer Lab can help you find the perfect way to get your website running and working the way you want it.
Car Dealer Custom Web DesignWhen it comes to Car Dealer Website Templates vs. Custom Web Design, there are many things you should know on how to choose what one works best for you. When it comes to custom design, it works best for those who do not want to compromise any requirements for the website. A custom design also works well if you have established your company’s branding before and need a site that strictly incorporates and matches all of your branding. Custom sites are great but only if they fit in with your overall goals and desire. It is the best choice for you if your site has a profound informational architecture and complex structure. All of these things should be taken into consideration when you are deciding between these two designs.
Car Dealer Website TemplatesThe other web design form is website templates. This is the right way to go when you need to speed up the website building process and want to save time as well as your effort. This is also great when you have only a limited amount of content to showcase. Templates also are great when you just want a “business card” type of website without making it too complexed. Basically a site that lists information about your business and contact information. That is why, overall, website templates are preferred for a personal and small business startups and for those with a very limited budget. When you need something quick to get the word out, this is how you start the process. Those are the differences between Car Dealer Website Templates vs. Custom Web Design. Now you have the choice to make to see which one works best for you. It all depends on your goals and desires as a dealership. We can help you point yourself in the right direction.
There are many questions revolving around responsive web design and what it can do for you. The question, “ What Is Responsive Web Design?” is asked all the time but in reality it is a very simple concept. It is different than regular sites as responsive sites go broader. This gives you many advantages over regular sites that you may not even knew existed allowing you to branch out, create more leads, and, overall, generate more sales.
What Is Responsive Web Design?
The first thing you should know about responsive web design so you do not have to keep asking, “ What Is Responsive Web Design?” is that it takes things to a whole new level. Basically, it is an approach to web design that crafts sites to provide an optimal viewing experience for everyone no matter what device they be using. It provides easy reading and navigation with very little resizing, scrolling, and more. This way you get the best view no matter what device you are using.
Some sites may look great on a computer with easy reading and navigation but if you try to view the same site on your phone or even a tablet, the site will try to resize everything that could cut things off, have words spread out in a confusing way, and more. This creates an unattractive mess that will turn people away which is the last thing you want. With responsive sites, it makes sure your site is flawless across all devices and platforms.
Advantages to Responsive Web Design
The biggest idea when it comes to running a successful business is to put yourself out there as much as possible and branching out to other services, sites, etc. That is exactly what responsive web design is. The biggest advantage that it offers is that it allows your content to be spread out across more platforms so you can reach more people. By reaching more people, you will easily generate more sales which is the ultimate goal when it comes to marketing.
Now that you know what responsive is, you no longer have to ask, What Is Responsive Web Design? It is simple, helpful, and it takes things to a whole new level that will generate more business as everything looks smooth. Dealer Lab wants to help create the best website for you and your dealership that will pull customers in and give them easy access to the information they seek.
Seek Out Your Car Dealership’s Website GoalsThe first thing you need to do to optimize your website is to look at it. Identify your goals, aspirations, and change factor. You need a clear and concise goal in order to help yourself get to that goal. An obvious goal is “to sell more cars” but that can be too broad. For example, ask yourself how you can sell more cars and that will lead to How To Optimize Your Car Dealership’s Website. Do you want to increase how long customers on your site, page views per visit, etc.? These are the things you should looking at as they will, eventually, lead to selling more cars. Next, ask what features on your website can be changed to help you get closer to these goals. There are many things you can do including adding video to a content page. More detail makes everything better.
Make a Plan for Your Dealership’s WebsiteWhen you have your goals in place, it is time to sketch out a way for you to accomplish those goals. There are multiple ways you can go about this including getting the approvals you may need, identify the page you want to change, and have it all planned out. From here, this is when you can move on to initiating and then testing. It may take a little time for improvement so be patient. Even after this, you should always be finding new ways for improvement as well. Seeking out the best website you can will easily help you gain more customers. All of these tips are just the start of How To Optimize Your Car Dealership’s Website. We at Dealer Lab can easily help you optimize your website to the best of its ability. We offer many different services and products like VDP and responsive sites to help make this happen.
Importance of Tracking Your Dealer Website TrafficSome people may task why they should spend the time tracking and analyzing your web site traffic when you know it has visitors. The importance of tracking your site offers you answers to many different questions which is very beneficial to you. For example, when you track your site, you will be able to see if you are reaching out to your target market as well as see if they are truly interacting with your site. Just seeing if someone visited or not does not tell you if that visit was actually beneficial as they could of left after the first ten seconds. Tracing your site will allow you to see how many people proceed through your site and where they spend the most time. You can also see what, if any, problems that they may having so you can efficiently go in and fix them. The information will also show you any trends that may exist. For example, you can see what worked well for you last year or what has not been working well this year. All of this information can lead to improved user experiences and ultimately, increased sales.
Best Practice for Tracking Your Dealer Website TrafficThere are ways you can track your site including one Best Practice for Tracking Your Dealer Website Traffic. The best way for you to track your site is using Google analytics. This is because Google is the most trusted third party source that deals with data in huge quantities. Make sure you keep track of your website traffic to see if you need to make some changes or not. Also viewing your traffic after a change can show you how beneficial that change was. Using this Best Practice for Tracking Your Dealer Website Traffic is the first step to a great website. We at Dealer Lab can help you create or remodel your site to help with traffic.
The backbone of any automotive dealer website is the vehicle inventory. Acheter Adidas Yeezy Boost 550 Your customers want information quickly and easily, often making many of their decisions before they ever set foot in the dealership, and the key to retaining your leads is offering the information they’re seeking. Along this vein, a key feature of What Makes a Great Vehicle Details Page is accessibility.
Quick, Easy, and Accessible VDP Platform
At Dealer Lab, we keep up with automotive industry changes and trends to make sure we’re only offering the most up-to-date and reliable solutions for your automotive marketing strategies and websites, including updates to your vehicle details pages to keep them easy to find, easy to access, and easy to follow. Adidas Yeezy Boost 350 Homme Calzoncillos Slip Calvin Klein Like with our websites, Dealer Lab offers an innovative responsive design for VDP, including customization elements for colors and fonts that are even double-checked for manufacturer compliance, a design that accommodates not only the branding you want customer-facing, but also helps to accommodate your customers and how they’re accessing your website.
We have reached a period in web marketing where mobile has not only gained a foothold, but is starting to lead in terms of web access and research. With an increasing number of customers, one of the main facets of What Makes a Great Vehicle Details Page is adaptability, with optimization to any number of devices, whether a traditional desktop computer, a tablet, or a mobile phone.
Features of Great Vehicle Details Pages
When utilizing VDP from Dealer Lab, you get access to a whole host of exclusive features specific to our responsive VDP design, all optimized for any number of devices. For instance, our vehicle details pages offer the largest and most dynamic vehicle photo displays in the industry, almost twice as large as the standard for the competition.
Additionally available with Dealer Lab’s VPD are displays for vehicle details and installed options with customizable calls to action, as well as customizable and mapable pricing fields, helping you gain customer retention with unparalleled transparency. Calvin Klein Boxer Baratos Vehicle Pricing also includes a feature for a payment estimator, and all programs on the website are selected and powered on the dealer level, so you’re only giving your customers the information specific and applicable to your dealership. Also included are options for pre-approval tools, trade-in valuing, videos, incentives, and more.
For more on the benefits of responsive VDP or information on What Makes a Great Vehicle Details Page, contact us at Dealer Lab for a consultation at 877-622-2291.
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Mega Menus and SEOFirst, if you don’t know, Mega Menus and SEO both are great tools to improve your website and to get more leads over to your site. SEO are articles designed to help get your site shown up in searches. The better the SEO you have, the more times you will pop up on Goggle and the higher up on the search list you will show up as well. SEO also offers information on the topic of the article as well to give information to your consumer base. Mega Menus are used to display the SEO articles you have. You may wonder what the best practice you can use to implement a mega menu. You can consider crawlability, code order placement, and HTML simplicity. The answer to Why Mega Menu is Great for Your SEO is simple.
Mega Menu is Great for Your SEOThere are many things you can do with Mega Menus to improve your SEO. One of these things involves keeping it simple and another allows you to silo your mega menus. For the home page, use a mega menu heavy on visual clarity and anchor text written to easily communicate the link location. Also, do not link to more than four or five individual items for any one of your departments. This is because they should be changed frequently based on SEO priorities. There are certain links you can use to include in a mega menu. However, do not include a link within your mega menus to goes to a page that lists everything on one page. This is because it can flatten out your site and does not allow you to prioritize pages with tweaks that you would want. These are all some simple rules to follow to help use mega menus to improve your SEO. You can ask Why Mega Menu is Great for Your SEO but when it comes down to it, the answer is always right there. If you have any questions, you can contact us at 877-622-2291.
One of the most essential pieces of having an online marketing strategy is having the most up-to-date tools and technologies to not only catch your potential customers but retain them with accessibility, versatility, and memorable branding and visuals. One of the many Benefits of Responsive Websites is that they do exactly that: their eye-catching design is not only dynamic and stylish, but simple and very easy to use.
Up-to-Date Responsive Website Technologies
Here at Dealer Lab, we believe that staying on top of fast-changing trends and technologies is vital to the success of any web marketing campaign, website, or web-based business. Recognizing where your customers are coming from, how they got there, and analyzing this data overtime can tell you great number of things regarding the direction of your strategies and how to best get your online auto buyers into the dealership.
Another one of several Benefits of Responsive Websites from Dealer Lab is that the responsive website solution is specifically tailored to these emerging trends. Your customers are accessing and searching for information in new ways, and responsive websites are designed with these tendencies in mind. Responsive websites are not just cross-platform and device accessible, but your site is simultaneously optimized for display on any device, be it a desktop computer, laptop, tablet, and even your mobile devices. This means that whatever the device your customer is using to research their next vehicle or automotive service, the same information is rendered in an optimized visual display unique to each type of device.
Features of Responsive Websites
Responsive websites with Dealer Lab, whether a new site, or a platform update, provide the same features: service side elements, responsive graphic sizing for any device, and all of the same services necessary to carve your niche in the automotive online market, including an accurate and up-to-date inventory, brochures, custom graphics, specials, unique pages for your individual departments, and of course SEO optimization and other available upgrades to help boost your web visibility and authority both organically and paid.
As mobile traffic and search continues to grow, the move toward websites optimized for any variety of mobile devices becomes more and more vital to reach your customer base. Make sure that your website is flexible enough to handle today’s trends and those continuing to emerge and develop. To find out more about the Benefits of Responsive Websites and how they can change your marketing strategy, contact us at Dealer Lab today at 877-622-2291.
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Tips to Drive More TrafficTake a look at some of these tips to see if they can help you with everything you need. The first thing you can do is to focus ad investment where it is most relevant which is the websites that customers for car shoppers trust the most. You should reach your customers on a premium network of trusted automotive research sites like Edmunds, Motor Trend, and more. Research shows that when people are looking at these sites, they will typically buy a vehicle within the next six months or so. It is also important to display your new models by making them more noticeable. Basically, you want to direct new model campaigns at these same sites as well. For someone searching around for a vehicle they already know about and comparing it to other similar vehicles, it is important to have a display ad showcasing what is new with your vehicle.
Drive More Traffic to Your Automotive WebsiteThere are many other tips you can take in as well including complement your print and TV ads. Digital advertising is a great to do that. For example, you can have your display ads on other places to. This is especially great after they hear or see a radio or TV ad. Always align any of your campaigns with the OEMs who investigate in the local market. This comes to another important part, always think local. It is always important to optimize local campaigns with specific geo-targeting rules to make sure that people can see your ads in their community. It is always important to think local as the people who will visit the most are those who live the closest. That is one big way to Drive More Traffic to Your Automotive Website. When you are in need of help to bring more traffic to your website, we at Dealer Lab have the tools and expertise to help you out. There a lot of tips you can take in to accomplish this feat. When you want to Drive More Traffic to Your Automotive Website, this can help you out.
What is the Perfect Lead Button?There is one question that all customers ask before they stop in and that question is, “is this vehicle available?” This is because customers want to make sure you have the vehicle in stock before they continue looking at it. Usually they would have to call in which can take some time getting to the right person who can answer. Doing things that make it easier for your customers is always a plus. However, this button makes it fast, easy, and creates more leads. That is why the button was created in the first place. The button is usually located right above the feature picture to make it stand out as much as possible. It was originally placed in ten different areas to find the best place for it. It was found that, of course, the button being above the picture of the vehicle was the best place for it. You can easily Increase Car Dealer Website Leads With This Lead Button because of its strategic placement.
Increase Leads With Lead ButtonEver since this button came out, the “confirm availability button” has become the number one lead form on Dealer e Process website. There are many reasons why this button increases leads as well. First, it improves your relationship with customers as you make things easier for them. Not to mention, you will get less calls asking just if the vehicle is available. It is important to keep your site up to date as well so the button works to its best to advantage. There are many things you can do that creates more leads when needed but this simple change can make a big difference. You can easily Increase Car Dealer Website Leads With This Lead Button without any other work being done. We can help you point yourself in the right direction.
The purpose of this article is to provide information to automotive dealers about Google’s new indexing changes and the technology and opinions related to them. The article has links to all my research for you to expand in the topic.
It is safe to assume that by now we have all heard that Google rolled out a “mobile-friendly update” (1) on April 2014. It is important to understand these changes as they are the beginning of the way our websites will be accessed by our customers. We are moving from desktops to mobile devices and the way Google will work for these is changing.
The update will begin to change how Google ranks and indexes website content for mobile searches. This is an update to force website owners to improve their websites so they are mobile compatible. You can no longer ignore mobile traffic. Period.
Google’s goal is to offer mobile friendly links on search results therefore improving customer experience on their search engine.
Moz (2) analyzed the changes in traffic globally (not just automotive industry) and they haven’t been very relevant. So far this update hasn’t been a big deal as you can see in their “7-day analysis” (3). But don’t think this is over, here is why:
The algorithm change only affects mobile (cell phone only, no tablets!) searches, not desktop.
Most companies that were already ranking well for high value keywords were already mobile friendly.
The changes will take time to spread, re-index, and notice changes-if any.
On a side note and quoting Google (4) about content and the effects of the mobile changes: “The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.” Google will prioritize indexing of high quality useful content versus just the fact that the architecture of your site is mobile friendly. In my opinion this should be specially noted for long tail searches.
Google is looking to bring content parity (5) so the websites “provide the same content to both mobile and desktop visitors”. Your customers (and now Google!) “expect to be able to do anything on their devices that they can do on a desktop”. We are breaking very fast the myth that consumers will not perform certain tasks on a mobile device VS desktop, data shows the opposite, mobile devices are becoming the center of how we look for content and interact with products.
You can check if your website is mobile friendly by using this free tool provided by Google: Mobile friendly test (6).
However here are a couple things you should know about that tool. Most automotive dealerships have what is called “adaptive website platform” (7). When a customer types a URL on a mobile browser or clicks on a link on a smart phone, the server knows the request is coming from a certain type of device therefore changing what the server shows. In essence you have 2 different websites; one for desktops and one for mobile devices. The issue with that is that customer experience is not equal from device to device; not all 3rd party tools, links, calls to action, etc are always equally positioned or even existent on all devices. An “adaptive website platform” still passes Google’s test because webmaster can add a piece of code that tells the tool that a mobile version of the site exists in the server and therefore the tool approves the site.
We also have in the industry what we call “responsive websites” (8). Responsive websites are not just a way to pass Google’s test but a new way to look at how we progress into the changes from desktop to increasing mobile and tablet traffic (note also the arrival of the desktop tablets (9)). In layman’s terms (spoiler alert: we produce this website) automotive responsive website systems (10) offer customers exactly the same website regardless of the device used so the website the customer experiences is always the same regardless of the screen size in use.
There is an evolution happening in front of our eyes from a desktop sized screen to a multi sized screen. The changes are also intrinsically related to site speed; while most desktops are connected to broadband mobile devices still suffer from connectivity. Site speed is a consideration (11) for 2014 and it will increase in years to come.
Our approach to responsive (DealerLab.com and Dealereprocess.com (12))has been an specific technology called RESS (13). RESS technology allows the websites to control the load based on device and therefore the website’s loading speed. This technology is a must for automotive websites where the SRP (Search Results Page) and the VDP (Vehicle Details Page) are loaded with image files. You can see the need of RESS when website companies have to revert to use “flex systems” that in reality are not fully responsive as they fall back in adaptive technology. There are plenty of articles to expand on RESS (14) technology and how this can benefit automotive e-commerce.
What should I do as an automotive dealer?
- Digital marketing/indexing is shifting to mobile devices.
- Content is a great indexing factor.
- Site platform is relevant to performance.
- Responsive websites are the future for consumer experience.
Yago de Artaza Paramo
CEO, PGI Digital
- http://dealerlab.com & http://www.dealereprocess.com
This is just a reminder that Craigslist is now cracking own on keyword spamming in ads.
In essence if you post a Hyundai Sonata and try to include keywords for other makes/models the ad is likely to be blocked. As was the case the past 2 days for this dealer (see attached image) as seen in the image below.
Overall this is a positive change for Craigslist. It will make the postings more relevant in search.
When a user searches for a specific make/model they will be more likely to see the types of cars they are looking for. Craigslist is definitely making an effort to be closer to Autotrader, Cars.com, etc on their offering.
We have implemented a new page template builder. What does this mean? You can create your own custom pages in half the time. These optimized layouts are ready to become landing pages, events, news releases, and can become whatever you desire.
Want to learn more? Call us at 877.622.2291
The new code for mega menus (graphical menus) is being implemented in all sites.We expect a full implementation within the next couple of months. An account manager will have to get an approval from you before we add the code to your website. There is no cost to this and it is a choice to upgrade the site to this new system.
Here are a few examples (mouse over the menu):
Parts and service:Mouse over these areas and see how the coupons pop to life without having to click on a link. This creates more coupon views and engagement.
The SEO piece:Any pages in the website menu index better than when we add them to any other part of the system. If you check Klein Honda or Magic Toyota blog sections you will see all the content pages categorized by area/product allowing us to expand the umber of pages that we can link to the menu.
Videos and multimedia. Check 3 different video approaches:Magic Toyota has a dedicated menu section to videos and it will display the custom test drives created by WhatsNextMedia for them. http://www.magictoyota.com In Klein Honda’s case we added video inventory produced by FlickFusion on the research page. Mouse over “research” and click on “test drive honda videos” http://www.kleinhonda.com Northwest Honda created videos in-house and added them to their YouTube Channel, we used those to create their video page by embedding them in the menu. http://www.northwesthonda.com
Mobile:The mega menus work to a certain extent in mobile too by bringing the icons into the selection.
- Loan rate as a percentage
- Down-payment as a percentage
- Length of the loan
- DOC fee
Website feature: Inventory rulesIn the auto special rules, you can now choose a range for their days in stock. You would simply use the “between” for that option.
Website features: Deeper analytics integrationYou can now expand the list for referral sources, referral sites and search keywords. In your dashboard go to the “Analytics” section and look at the “Google Analytics” tab. As you can see in the screenshot you can now expand the referral sites and key words.
Website feature: Tracking vehiclesYou can now expand the list of top view vehicles to Top 50 viewed (opens up 5 at a time) and it shows the number of views now. In your dashboard go to the “Analytics” section and look at the “Website stats” then look at the “Vehicle stats”. You can now expand the number of vehicles tracked. We hope these features help you better understand how your websites and inventory perform.
Website feature: Mobile, tablet, desktop tracking.I promised this feature a while ago as we consider essential for 2015 to be able to measure where our calls are coming from. In the near future we will further measure tracking from the SRP (search results pages) and VDP (vehicle display page) rather than just from the entire website so we can better understand how our calls to action work. The system can now track calls individually from mobile, desktop, and tablets. Review phone leads by source and category as well as total leads for each department (sales, service, finance,etc). All you need to do is provide the phone numbers (or request more numbers from us if you use our tacking system) and we will set it up. Your cost will be only that of the extra numbers ($10-15/month for all the numbers) since the minutes are already included in your totals (we are just splitting the measurements).
Preparing Your Dealership for 2015On Tuesday, November 4th DealerLab is sponsoring Brian Pasch to spend one full day with our dealers and give an overview of his new book “Mastering Automotive Digital Marketing”. This is a free event to our clients to better prepare for the year ahead. You must call us to reserve your spot, considering bring anyone involved in your digital strategy. Also on November 4th, we will also have Dave Page from DealerLab talk about future digital technology; his class will be a forward look into what 2015 may bring to our industry and the latest new technology that is under development. I will speak about stealing low funnel leads thru targeted content and mega-menus, one of our latest code developments being integrated right now in our websites.
Digital Marketing Certification CoursesAfter our special day with Brian Pasch, Brian Pasch, Marc McGurren, Glenn Pasch, and the PCG team will conduct two Digital Marketing Certification Courses for dealers in the Seattle market. The courses are scheduled for Wednesday November 5th and Thursday November 6th. These two-day programs are designed to build the knowledge in your team to connect with the opportunities online to sell more cars. The certification program is based on Brian’s new book “Mastering Automotive Digital Marketing” and his best selling “Selling Cars in the Digital Age.” There are two classes based on the role of the attendee in the dealership: • Two-day program for Dealer Principals and General Managers • Two-day program General Sales Managers and Internet Sales Managers For these Digital Marketing Certification Courses you will pay PCG Consulting directly. You can call Carrie Hemphill at 908-601-6475 to register via phone or you can register online by visiting this page: http://www.pcgconsultingservices.com/courses/. The website also lists the eight learning modules that are part of each program.
Contrary to initial thoughts, Google doesn’t always have the Midas touch. Over it’s entire history the mammoth tech giant has demonstrated that no product or feature is immune to the chopping block. Just ask Google Base, Google Squared or Google Buzz. Never heard of them? Exactly. Google is constantly testing and evaluating everything. That latest thing that Google is shutting down is Google Authorship. Google authorship allowed web content creators to link their content with their Google+ profile. After three years the Google Authorship experiment is coming to an end. A moment of silence, please……….
One of the reasons that Google Authorship fell short of expectations was a low adoption rate by authors and webmasters. Participation with Authorship was at best spotty. This was partly due to the fact that many non-tech-savvy site owners or authors found the markup and linking to be too complex. Another reason for the demise of Authorship was the low value it provided to searchers. Some experts in the industry saw very little difference in “click behavior” on search results containing Authorship snippets compared to those without.
The demise of Google Authorship is just another glaring example of the changing landscape of SEO. You can count on Content Motive to be on top of all things SEO. Find out now if this Google Authorship news has any affect on your website by contacting your Content Motive Representative.
We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below!
This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website.
1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown”
2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group.
Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you.
This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the information.
Please reach out to firstname.lastname@example.org with any additional questions, comments, feedback, etc..!
Yago de Artaza Paramo CEO, PGI Digital
This is a great article on Google’s direction on mobile.
They will force websites one way or another to become mobile compatible and offer an all around cross device compatible experience.
While most dealers already have the mobile issue resolved,
Enhanced Google Search ResultsDealer Lab passes a lot refined data to Google. Anything from the dealer’s hours of operations, to their address, to model and trim names. For example in the image above you can see that the inventory’s “Price Range” is shown. Also you can tell google the hierarchy of the web pages with your site. For example in the image above you can see that there are breadcrumb links. The breadcrumbs are links to general inventory, the root domain, and also the filtered inventory results. Dealer Lab is constantly making advances on how its websites show in Google results.
This year’s Industry Summit offers four educational tracks led by the leading trainers, executives and thought leaders in each segment! There is no better opportunity for dealers and senior managers to meet – and no better place than the beautiful and luxurious Paris Las Vegas! Your Industry Summit pass gains access to every session and networking event for all three days!
September 8-10 Las Vegas
Jim Ziegler’s highly successful Internet Battle Plan comes roaring back August 5-7, 2014 in Seattle, WA.
Battle Plan Graduates have given us incredible testimonials for profit increases and market share increases through technology-enabled sales and marketing tips they picked up from the powerful team of experts Ziegler has assembled here.
“As a friend and client of DealerLab.com you are entitled to a 50% discount on attending Jim Ziegler’s Internet Battle Plan – Seattle – August 5th-7th.
As a Premium Sponsor of the event, DealerLab.com has paid half of your ticket price for you to attend. Ordinarily $1500.00 per student, you may use this certificate code and pay only $750 per person to attend courtesy of DealerLab.com.”
Go to the website, www.InternetBattlePlan.com with credit card and register for the event. GO TO VIP REGISTRATION BUTTON Use the discount code ZIEBP16 . When the website asks for payment, use the code, and register as many attendees as you would like for only $750 each.
Dealers and General Managers are always – No Charge, just Call Jim and Reserve – (770) 921-4440
To solve that problem we just developed a selection tool, free of charge included with your Craigslist service.
The tool allows you to select the cars that you want posted, save them, and we take it from there.
As an example, it will cost you $250 (Craigslist charges $5 per vehicle posted) to have 50 new cars in their system for 30 days, but I think it is a great way to push lease offers, sale units, commercial inventory, etc.
The menu gives customers access to every page in the website and not just to some pages like most mobile pages do.
While this is not a new feature we did some testing and adding the word “menu” did better than the previous approach were we had an icon for the menu.
Radio spots or TV advertising have been considered the go-to avenue for businesses to increase their brand awareness. Traditionally, search advertising brings its value through clicks, impressions, and conversions. However, a recent study by Google brings new insights into the effectiveness of search ads. The results may surprise you.
In 2013 Google ran over 60 search experiments to understand how search ads can affect brand awareness. The subjects of the study consisted of 800 US consumers who participated in the simulated search scenario. The participants were placed into either the control group who were shown a search engine results page (SERP) or the the experimental group who were shown a Test SERP spotlighting one of 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods, education, financial services, healthcare, media and entertainment, retail, tech, and travel.
Participants were asked to perform a search for a specific category keyword (for example, “used cars” or “bad credit loan”) on their desktop. They were then shown either the actual SERP or a Test SERP. Those in the Test SERP group would see the test brand’s search ad present at the top of the search results page.
According to the study results, search ads do in fact have a positive impact on brand awareness. When study participants were asked what was top of mind about a specific category, Google found the following results:
• 14.2% in the Test SERP group named the test brand
• 8.2% in the control group also named the same brand
Overall, there is a 6.6% increase in brand awareness when in the top search positions. Each of the categories studies got slightly different results in brand awareness increases. Most notably, the auto category saw a 9% lift in top-of-mind brand awareness.
If you’re not convinced on the benefits of search advertising, then the results of this study should nudge you in the direction to invest in search ads. If increasing brand awareness is your goal then search ads are a much more cost effective solution than radio spots or TV commercials.
The post Study Finds Top Search Positions Raise Brand Awareness appeared first on Integrated PPC.
Chicago based Maria Espinoza will focus on what are the best conversion points in a website. After looking at over 1000 websites she analyzed the averaged sales leads per form and brought all this information into a powerful presentation about conversion. This is a great class for those of you that want to know what the best website KPA for and why.
Don and Dennis are the 800 lbs gorilla in the room. Very interesting technology that they develop with our team. Let me give you my 30K feet view:
You can now do a soft pull from every-single-form that is used in a website (soft pulls don’t require permission), and the data that you get has the customer’s current auto loan, with %, amount left, and monthly payment. So if the customer has a 2012 Toyota Corolla with a payment of $400/month at 15% rate and you can out him on a 2014 with a 6.99% therefore lowering the payment significantly, how is that for a conversation started with a simple lead that came to your site?
If you have questions or comments don’t ask me, I know about 2% of what a person needs to know about financing in the automotive industry. Come to see Don and Dennis speak and view these new technology developed with DealerLab, Dealereprocess, and Transunion.
As one of the nation’s leading BDC trainers, New Jersey based Sean Bradley will focusing on one of his latest dealer and the amazing transformation he was able to achieve.
Last and least! Yago Paramo will focus on content but specifically for the financing side of the business. Generating finance leads and traffic. I will expose some knowledge on geo targeted financing content, location based ads, and some things that we have never shared before. I will not have a power point but a conversation about the possibilities and ideas that a dealer can develop with a content based strategy.
This is a free event to all PGI and Dealer Lab customers.
Tuesday 24th–Car Dealers
Wednesday 25th–Boat and RV dealers
The whole point of SEO is making it to the top of the search results. In the example we are searching for a “2014 Toyota Corolla Everett”. Something to note for this search is that this dealership is not in Everett and there is a different Toyota dealership in Everett. The results are obvious; the top two search results are from Magic Toyota a Content Motive customer. This search is considered a long tail search. Long tailed searches have the most untapped potential in search results and expanding your website’s search presence.
Is your dealership ready to increase leads and search engine rankings to their max potential? A Content Marketing Strategy expands your websites presence in search results far beyond what what could be possible normally.
Website content building:
Plans include one time contracts and monthly contracts. I would suggest to any dealer to sign up for recurring monthly content. Most dealers do 10 pages per month.
On these research model pages customers can find everything they want to know about any new model in your inventory. Some model specific topics include: trims, financing, model overviews, and leasing.
Some of the topics can write on are financing, lease, special financing, used, new, service, trade-ins, and parts. No matter what your strategy, we can create content for it.
If you are interested in signing up or want to learn more contact us or call 877-622-2291.
The post Dealer Content Marketing starting under $100 per month appeared first on Content Motive.
With the FIFA World Cup just starting a couple days ago, be prepared for World Cup mania to reach all ends of the world. As you read this your Facebook news feed is probably saturated with World Cup talk and your favorite sports bar is probably already packed with crazed soccer fanatics. Every 4 years Google Trends shows a huge spike in search volume for the term “World Cup”. However, one place where the World Cup will be limited is on the paid search section of Google search results. The reason for this is because FIFA, the organization that puts on the World Cup, has trademarked terms such as “World Cup”, “FIFA”, and even “Brazil 2014″.
As a car dealership how does this news relate to you? Well, it’s a relevant reminder of Google Adword’s trademark policy. Adwords current policy allows advertisers to bid on others’ trademarked keywords; however, advertiser are not permitted to use trademarked terms in the ad text. This means that if you’re a Honda dealer, then you won’t be able to use the terms Ford, Chevy, or Nissan in your ad text. This can be quite the hurdle if you want to use PPC to help sell your used car inventory.
There is a way to circumvent Adword’s trademark policy. Google’s trademark policy regarding resellers states the following:
The ad’s landing page is primarily dedicated to selling (or clearly facilitating the sale of) the goods or services corresponding to a trademark term.
This means that if you’re a Honda a dealer that wants to write an ad for the 2011 Ford Focus in your used sales lot you’re going to need to make the landing page for your ad the product page for that specific vehicle. You could go through your whole inventory and write sets of trademark compliant ads for each vehicle in your inventory. However, you probably don’t have time for that. You’re too busy selling cars.
With Used Dynamic Inventory Based Ads you can have Adwords trademark compliant ads automatically built for every vehicle in your inventory. Ads are directly linked to vehicles in your inventory and is refreshed daily, so you’ll only advertise vehicles that are currently in your inventory. As vehicles are added to your inventory, ads are automatically generated. Imagine all the time you’ll save. Thus, freeing you up to watch team USA make a miracle run at the Cup. Fingers crossed.
The post How World Cup Search Results Is Related To Your Car Dealership appeared first on Integrated PPC.
Putting a portion of your valuable advertising budget into paid search is a great way to attract new visitors to your dealerships website and sell some cars. Especially when you consider that a report by the Interactive Advertising Bureau found that automotive shoppers are 71% more likely to be swayed by digital advertising than the average consumer. With digital marketing, including paid search, having so much influence on car shoppers; doing PPC is practically a no-brainer.
The decision to do PPC is a no-brainer, but the day-to-day management of a PPC campaign takes some thought and attention. One aspect of PPC where many dealerships fall short on is ad copy. Many dealerships miss out on valuable opportunities to attract and convert prospective car buyers when they fall victim mismanaged ad copy. Here are some tips to avoid some common PPC with ad copy.
Used Varied Ad Copy and Constantly Test Them
A trap that some PPC campaigns falls into is that the same ads are used for all keywords. No matter how great your one ad is, it won’t be effective with all keywords. A person searching for “bad credit auto loans” has a much different intention than someone searching for “dealerships in gotham city”. Depending on the size of the keyword list in an ad group, you should have at least 3-5 ads in rotation.
In addition to having a varied ad copy, you should also be constantly testing them. A/B testing for PPC ad copy is pretty simpler than other kinds of A/B test because there are fewer things to test. The aspects of the ad copy you’re going to want to test are the headline, the text body, the call to action, and the destination URL. All you have to do is simply duplicate an ad you want to test, change one aspect of it, and see which one performs better. Pause the losing ad and repeat the process. Think of it is PPC ad copy Thunderdome. Two ads enter. One ad leaves.
A couple things to note when testing ad copy. You’re going want to decide on the metric you’ll be judging them on beforehand. Are you going to be look at CTR or conversions? Also, you’re going to want to make an ad group level change in the account settings to rotate the ads evenly instead of showing the more successful one. This ensures that both ads get equal opportunity to be displayed.
Make Your Dealership Stand Out With Your Ad Copy
Many dealerships fall in line and have very general ad copy, even for competitive keywords. Write ad copy that stands out from the rest by providing specific information. Put information such as monthly specials, lease offers, and facts about your dealerships such as service awards in your ad copy. These facts that are unique to your dealership will set you apart from the competition and give users a reason to click on your ad.
The post Why your dealership needs PPC and SEM with Call to Action appeared first on Integrated PPC.
Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn’t ranking in Google as highly as you would like. With recent changes to Google Analytics, you can no longer see your keyword search terms. Google Webmaster Tools has everything you need to know on how your website’s search results are performing in Google.
Find Your Top Searched Pages
Having more unique pages on your website will increase the amount of keyword terms you will show up for in search results. In Google Webmaster Tools you can clearly see the benefit of having extra SEO focused content on your website. In the example this dealer has dozens of its top performing searched pages are from Content Motive.
Did you know that almost 40% of all your website traffic comes to your website via mobile device? Does your dealership have a mobile strategy? Is all the information on your full version website available on your mobile website? Can you create custom pages? Manage Ads? Get all these features and more with a mobile solution that works on over 1750 mobile devices!
Adaptive Website Technology
Many car dealers send customers links to their inventory, specials, rebate pages etc. However a large majority of these customers are clicking the links sent to them via email or social networking from their mobile phone. When your customers are sent these types of links and a customer clicks from their mobile device does your platform send them to the correct page on the mobile side?
The Dealer Lab Live Chat solution consists of three offerings and can be utilized on ALL dealer websites regardless of the vendor. We provide a Dealer Managed Solution; Hybrid Live Chat that a dealer cam “jump into” in real time. Live Chat can be Pro-Active or Re-Active. All chats are sent to your dealership’s CRM. Full reporting and chat transcripts are stored in a secured dashboard login.
3rd Party Integration
Capture more leads on your website with LeadDriver, Kelley Blue Book’s trade-in values, Purecars, Blackbook Online, Autocheck, Carfax and much more! Dealer Lab mobile websites integrate with them all!
The result is a back end system that gives you data like what you see here with deeper view on a daily basis on where your leads come from.
Phone systems integration:
You can now listed to your phone tracking system straight from the website’s back end (no need to log in another system to check calls).
PPC mobile tracking update:
We wrote a new new script that modifies an existing PPC tracking.
Anything that was showing up as just a “call button” was not swapping out to the call tracking number on mobile sites. Thus, not giving credit to the PPC call tracking number for the lead from mobile sites with “call buttons”. The updated script fills in that gap so both “call buttons” and text based phone numbers are swapped out properly on mobile sites.
This will allow dealers to better track their mobile PPC campaigns and to see the tracking in the website’s back end.
For those of you posting with us on CraigsList we can now post to EbayClassifieds for free.
As an example see: http://www.ebayclassifieds.com/user/Definitive-Motor
With EbayClassifieds, there are a few limitations such as:
- We can only post 25 ads per day per account
- We cannot post any duplicates
- Ads also stay live on this platform for 60 days
- We’re only allowed to upload 8 images but the image display is very nice
The reply via email is a form which in the future may give us the ability to send more complete leads to a CRM as compared to Craigslist.
Notice that the ads stay live for 60 days so at this time we are not automatically setting up every dealership but just by request.
Whether that is what you want to advertise or not is not the point, what I want to bring to your attention is that there are places on your current advertising that you can use to bring attention to particular areas of your business.
The chat box is a great place to add a promotion to a landing page, offer, etc.
For more questions or to create a graphic for your chat window just content your Dealer Lab account manager email@example.com.
Google announced a few days ago via Matt Cutts Twitter that they are rolling another Panda update.
This is significant because we tend to react to big events but not to small roll outs and Google (Panda updates started in 2011). In this article from last year you can see some time perspective and also a good video from Matt Cutts explaining what to do if you were affected by the changes.
How does Panda affect my dealership?
We believe that Panda will affect long tail searches right away and different dealers need to look at slightly different strategies depending on their situation.
Some easy to see gains are searches like this one 2014 toyota corolla everett.
For dealers like Tom Matson in Auburn where they have heavy PPC competition plus Google bringing “other” Auburn’s across the US into the SERP local content was very important (notice usually Auburn Dodge Indiana in the SERP).
There is no one strategy better than other, there is a time line of strategies.
Focus on your area of business first so you show Google content and keywords for your location, then move out to other areas.
As an example on how strategies improve and change last month we launched the model line pages for our dealers doing content (other makes getting done right now).
This is a good article on strategy and optimization.
May 20th, Google released yet another update to their search algorithm. This update primarily targeted duplicate content, thin content, and low quality content. This update is estimated to effect approximately 7.5% of search results. Everyday Google is working on ways to improve their search results, trying to serve up the best possible search results.
What is duplicate content, thin content, and low quality content?
Duplicate content is when one website steals or borrows content from another website. For example an article from one blog is copy and pasted into another blog. Google gives very little value to content it recognizes as duplicate than original / unique content.
Thin content is when a webpage or website has very little content on the page or site. Google doesn’t give a number of words it likes to see on every page, but if a webpage has less then 50 or 100 words on it, there is a chance Google won’t value it very highly.
Low quality content is a mixture of duplicated content, spammy content, bad spelling, and grammatical errors. If a webpage’s content is copy and pasted from another site and then only reworded slightly, that could be seen as low quality content.
What does this mean for dealerships?
With every update Google releases the importance of high quality and unique content increases. Content Motive offers a variety of SEO and content marketing products that focus on producing high quality unique content. Not only does the content Content Motive produces index well in Google search results, the content is also invaluable to car shoppers looking for information on the cars and services they are interested in. Let our professional writers help boost your dealership’s content marketing strategy.
When deciding to invest in PPC marketing, one of the first questions that needs to be answered is, “How much should I spend?” Since most car dealers know that they need to get involved in PPC since nearly 90 percent of people us the internet when shopping for cars. However, most people don’t have a clue when it comes to deciding how much of their marketing budget should be allocated to PPC advertising. Here are some things that you should consider when determining your PPC ad budget.
Your advertising target radius
First, determine what areas you want your ads to target. Are you going to be advertising your product locally? regionally? nationally? Or globally? The wider you cast your advertising net the more traffic you’ll be bringing in and the larger your budget to be. Having a $5,000 dollar monthly budget may be adequate for a business with a 20-mile target radius around their business, but that same amount would be spread quite thin on a state or national level. In fact, that amount probably wouldn’t last before your first coffee in advertised on a national level.
What is the monthly search volume on your keywords
Do a little bit of keyword research and compile a list of the keywords you want to target and also the most popular keywords in your specific industry. Use Google’s Keyword Planner tool to find out what the monthly search volumes are for the keywords you want to target. Set the target ad targeting in the keyword planner to get the most relevant search volume information. If there are a lot of high volume keywords on your list then you’re probably going to need a larger budget.
What is the CPC of the keywords on your list?
In the same Keyword Planner tool you can also find the CPC (cost-per-click) for the keywords on your list. The CPCs can vary depending on the keyword match type, type of keyword, and your specific advertising niche. Your branded keywords such as your dealership name will be much cheaper than general industry terms such as “used cars”. Exact match keywords are cheaper than high volume broad match keywords. Dealerships that want to bid on terms such as “bad credit car loan” may need to pay a premium to compete in this highly competitive finance niche.
Now do some math
Monthly Search Volume x Average CPC x 3% CTR = Your Suggest Monthly Budget
The 3% CTR is just an estimate. The CTR will vary depending on the specific industry and the quality of your ad copy.
If you’re finding that the suggested monthly budget is way more than you can afford then you may want to consider some things such as weeding out some keywords or decreasing your target radius until you find a number that you’re comfortable with.
We started building a new type of set pages for content, specially focused on new cars.
The pages don’t look different than many other companies new car model pages, what is different are the links to content.
In this example for , you can see that besides accessing the inventory, brochures, incentives, etc (information that most dealer websites have) we also added pages with model information and trim information. The model and trim pages are build with unique content as required by the latest Google SEO updates.
These pages are not built all at once but several each month, for example you can see that has model pages but not trims yet. While it would be easier for us to build it all at once a constant flow of content signals Google that there is new material to index and therefore increases the chances of getting our website crawled and therefore indexed.
Enhancing content with video:
We also build pages for those dealers that have been working with us for a while for the . Notice that in this case we also added pages for the and that we used Toyota Corporate Youtube account videos with custom geo-located content to create .
with What’s Next Media so we open those as a layover instead of cresting a new page (we created pages with them in a different section of the site for indexing purposes). These videos have a specific branding purpose for the dealer so we wanted to keep the customer’s full attention on them.
Simple pages purely for content:
BMW is known for their remarkable number of different sub-models, however we for this dealer. Same as for this where links to their were more important than other things.
For more information about creating content please check our latest article: or go to for more dealer content marketing and SEO services.
In the dashboard you will now notice that leads can be classified as a paid PPC lead.
These leads will have a dollar sign $ indicating that those are not organic to the website.
Our goal is to further integrate assets like Google PPC that are external but related to your web presence.
With one quick look you will be able to see how many leads and what type of leads you get every day in the website. The different icons show where the leads originate and in some cases they can have several sources of information. In the attached screenshot you can see that the PPC click resulted in a chat lead. There are 2 other instances in this example where you can see how the system differentiates from submissions from the dealer’s mobile site.
To learn more about car dealer PPC go to Integrated PPC.
Tailored To Your Needs
A key to success in any market is standing out. With the flexibility we offer and a sharp attention to detail, we ensure that your website will be truly one of a kind. This can include everything from Carfax integration to embedded inventory videos. Customization is just one aspect of what makes a good dealer website. However, what good is the content is elusive? Our Advanced Search gives customers exactly what they are looking for. Taking advantage of a wide variety of options, customers can search, filter and sort indexed content.
A Focus On Services
While a purchase might be what first attracts a customer to your website, the services a dealership offers is what keeps them coming back. The best websites for car dealerships have expansive menus and options for customers to choose from. Not only are our websites fine tuned with the best website designs that are optimized for user intent. We simplify that process. Putting our award winning Search Engine Optimization to work for you ensures that your customers get results quickly and guarantees the highest SEO rankings available. This is confirmed via Google Analytics, which is integrated directly into the Dealer Lab dashboard providing you access to data in real time.
Google has become a standard starting point for customer car shopping. This is especially true for those searching via mobile devices. Utilizing our methodologies, Dealer Lab can ensure that your ads will show to the right customers at the right time. Our inventory-based system syncs up with your inventory database to generate Ads for each specific vehicle on your lot. By matching customers with vehicles that exactly fit their needs, we reduce the frequency of unqualified clicks. This keeps your costs down, conversion rates high and proves we offer the best mobile websites for dealers. Additionally, we can create and share promotional deals using unique, interactive ads and promotions that are optimized to run on desktops, tablets, and mobile devices.
- Visits are now Sessions
- Unique Visitors are now Users
- In general, branded keywords are a great way to attract customers who are high in the sales funnel and still weighing their options between brands. These are customers who may not have known about your brand, otherwise.
- Bidding on your competition doesn’t cannibalize your organic search listing. Chances are that you probably rank pretty high in organic search listings for your own branded terms. By bidding on your own branded terms you may be cannibalizing traffic that you would’ve gotten anyway through organic search listing.
- Since the landing page has very little relevance with your competitor’s branded terms, you can expect low quality scores when you bid on your competitor’s branded keywords. This means you’ll have to pay a higher CPC when bidding on the competition.
- If your competitors aren’t bidding on your keywords now, then they will shortly as soon as you start to appear for their search terms.
- Using your competitor’s trademarked brand name in your ad text may draw the attention of Google and get your ad disapproved.
- The SRP–See top banner
- The VDP–See “Get Pre-Approved” to the right.
- The Home Page
- It is mobile responsive (See attached image)
How does online content marketing create website traffic?Traffic is received through search engines and social media. Our content is written in a way that utilizes keywords that customers search for. Most of our keywords are also accompanied with local cities and places near your potential customers. Example: some one lives near Everett, WA and they are searching for a new Honda Fit. Naturally that person may search for “New Honda Fit in Everett” or “New Honda Fit for Sale near Everett”. If the correct keywords and locations are used, then your website traffic will increase. Along with these keywords, we also up-sell and educate your readers with our professionally written articles. Our articles are accompanied with call to action buttons and links, to retain the customer and keep them on your site. This leads to conversions and increased sales.
What are our content goals?
- Brand / Dealership Awareness
- Lead Conversion
- Customer Conversion
- Customer Service / Education
- Retention / Loyalty
“I know that what we did here looks easy but these systems are completely different. A lot of work went into this and I want to that Dustin Moore–lead programer in the Seattle office and Dan Whiten–lead programer in the Chicago office for putting their teams together and get this done for our dealers”
– Yago Paramo, CEO of PGI Digital.Our goal with this integration is to have more and better systems integration so dealers can access information faster and from one point of log in. We have not linked the new reporting system to the back end yet! so there is no direct access until we test it for a few days. If you want to take an “early pick” you can log in your DealerLab.com account and you will see something like: http://dashboard.dealereprocess.com/site-[ unique number]/craigslist.
Mobile Menu GridThe grid displays on every mobile page so customers can access different areas of the site faster as opposed to pressing the “back arrow” multiple times.
Menu TabsWhen you select the menu grid, the menu expands to show all department/category tabs.
Expandable Menu TabsThe menu tab expands to display all menu links so customers can quickly get where they need to go.
- 122 used cars in stock = 1220 new ads written daily on Google based on the data
- Know the dollars spent per used car until sold
- Know how may VDP views per car as a result of digital marketing
- Know how many leads, calls & chats were generated per car as a result of Digital AMMP
- Maximize budget – stretch your dollar further than ever before
- Landing pages determined by inventory make, model, price, inventory count, age of vehicle
By definition, geofencing is a technology that can register when someone enters a predefined geographical area. This is measured by GPS or RFID. Some marketers have begun using geofencing as a way to target coupons and ads at people within a certain distance of their dealership.
Google currently does not offer a direct way to advertise using this through adwords. They do, however, offer developers an API for creating geofences. Since use of geofences is currently limited to user-installed apps, the possibilities are still somewhat limited, but 3rd party companies offer ways to make use of geofencing to deliver deals to nearby customers.
I’m not sure when this technology is going to become available for everyone, but it would be pretty impressive to be able to serve an ad or display a coupon for your dealership when a customer is nearby, or better yet, when they’re in the waiting room for a competitor.
- The number of clicks your ads have received
- The number of impressions (appearances on a search results page) your ads have gained
- The total number of unique (new) visitors that reached your site from the ad campaigns
- The number of lead conversions that resulted from the ad campaigns
- The total amount of money spent on the campaigns
- Network specific data (Google Search vs. Google Display)
Campaign and AdGroup BreakdownThe information above is then broken down at the Campaign and Ad Group level. Campaign level data gives you an overview of how your campaign is performing based on your objectives for that campaign. For example, you can view how your New Cars campaign is performing relative to your Used Cars campaign. Within the campaign, you can view performance statistics at the Ad Group level, which allows you to get a sense for how the ads in each campaign are being searched. You can also see how much of your traffic is coming from desktop, mobile, and tablet devices, as well as what geographic areas your campaigns are targeting.
Inventory-Based Ad AnalyticsIf your inventory feed is synced with our Digital AMMP Inventory-Specific Advertising Platform, then the AdWords reporting will include another level of analysis. Since we are pulling vehicle-specific information from your inventory and are placing dynamic ads related to your inventory on Google, we can view exactly what kind of activity those vehicles generate from the time they hit a Google search page until the vehicle is sold. When you click the “Details” button on your inventory-specific campaign, you will be able to see a breakdown of every vehicle that is currently being advertised or that has been on the Google network and has since been sold.
Details Page StatisticsThe Details page provides a statistical overview including Total Cost. You can also view the Top-Clicked Vehicle Details Pages, Clicks versus Cost for each vehicle, and whether or not that vehicle is sold or still active in your inventory. The Top 10 Viewed Makes and Models provide a great visual to the overall interest of your customers. Contact Integrated PPC today and we will grade your PPC Program for free!
Congratulations to Automotive Pinnacle Website Awards Winner Dealer e-Process and
Dealer e-Process and Dealerlab.com has been recognized independently as a 2014 Automotive Website Awards recipient for the Pinnacle Platforms award in the Websites category. The well-known automotive website platform was well-deserving of the award, and PCG Consulting is thrilled to honor its hard work through 2013.
The Pinnacle Platform Automotive Website Award in the Websites category sets apart platforms that make it easy to create and manage high-ranking dealership websites. Pinnacle Platform Award winners are recognized for providing websites that have numerous integrated tools, are easy to optimize, are easy to customize and that are adaptable to the latest digital marketing musts.
Dealer e-Process has always been on the cutting-edge of website platform technologies and has been recognized by the AWAs since their launch. This year, Dealer e-Process was recognized for its dedicated customer service, its customized website solutions, its integrated digital marketing tools and its commitment to create original software.
Automotive Website Awards Announced January 24th
PCG Consulting celebrated the 2014 Automotive Website Awards Friday night at the Hyatt Regency New Orleans. During the awards, the best of the best in automotive marketing were honored, with awards across categories such as Websites, CRM Platforms, Mobile Apps, Social Media, Call Training & Tracking, and others. For an in-depth look at all of the 2014 Automotive Website Awards and their recipients, please check out the 2014 AWA Buyer’s Guide where a comprehensive list of all winners has been published.
Downers Grove, Illinois – January 24, 2014 – Dealer e-Process is the recipient of “Top Rated” awards in the SEM – PPC and Websites categories in the fifth annual DrivingSales Dealer Satisfaction Awards. The awards were presented at a special event today in conjunction with the 2014 National Automobile Dealers Association (NADA) Convention & Expo.
“It’s an honor to have received a DrivingSales Dealer Satisfaction award every year since its inception in the auto industry. I would really like to thank the team at Dealer e-Process for making this happen and keeping our focus where it needs to be – on great customer support and innovation for our dealers,” said Dave Page, Owner of Dealer e-Process.
Dealer e-Process’ search campaigns are designed to reach buyers in all different phases of the car buying funnel; from the highest level, exploratory purchaser, to the customer who has chosen a specific vehicle and is ready to buy. Dealer e-Process uses this knowledge to determine what ads are the most appropriate to show the user at the time of their search. This allows for a more engaging ad that will generate better click-through rates and greater results for the dealer.
“This is a big deal for us at Dealer e-Process. We recently launched “Digital AMMP”, an advanced search engine marketing strategy for dealers. This award should definitely increase our footprint. A special thanks goes out to our dealers for supporting our innovation and the industry we love so much,” said Megan Glick, Digital Marketing Director.
“You don’t work for the award, you work to be the best, but it feels good to be recognized for the efforts of the team”, said Yago Paramo.
“We congratulate Dealer e-Process on winning a ‘Top Rated’ Award in both the SEM – PPC and the Websites categories; and for being recognized by its dealer customers for high levels of excellence and customer satisfaction,” said DrivingSales CEO and Founder Jared Hamilton. “In our fifth year of presenting these awards, we feel especially proud that DrivingSales Vendor Ratings continues to help dealers make smart and informed decisions through thousands of peer reviews that lead them to service providers such as Dealer e-Process. We congratulate Dealer e-Process on being recognized for top notch performance by the people to whom their services count the most: the dealer community.”
The DrivingSales Dealer Satisfaction Awards measure dealer satisfaction with vendor products and services, and are based on cumulative ratings tallied and verified over the calendar year (January – December) at DrivingSales.com Vendor Ratings. DrivingSales.com Vendor Ratings is the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons, and provides dealerships with important information from actual customers who have hands-on experience using vendor products / solutions in their stores. Each rating is verified as coming from an actual dealership employee.
Full award results are available online at Dealer Satisfaction Awards. Award winners are showcased in the Q1 2014 issue of the DrivingSales Dealership Innovation Guide which, in addition to being distributed at the 2014 NADA Convention and Expo, is delivered to every new car dealership nationwide, as well as to the top 100 used car dealerships. For more information on the Dealership Innovation Guide, please visit: DrivingSales Innovation Guide.
Nick Gorton and Yago Paramo will be at NADA from Wednesday to Monday (I’ll be attending the AWA awards on Thursday). Call us or text us if you are going to be there.
Last month we introduced Dynamic PPC for New and Used inventory but what is most important, integrated with your DealerLab websites back end.
Dynamic ads allow you to target any DMA because the ads are not based on key words so you don’t use any competitor names or brands, the ads are based on inventory specific searches in Google and a matching based on IP address.
Today we show you a screen shoot of the system with the “per unit” activity report.
A few of the key features of the system:
1) Monthly budget managed in Google’s back end like a PPC campaign.
2) Reporting available on your Google account and in your DealerLab website.
3) Total budget cap per vehicle available to avoid high profile cars burning the budget.
4) Separate campaigns and budget for new and used.
5) Customized target areas for new and used.
6) Ability not to push cars with no photos (Available late Q1 2014).
We have been working hard on a system that creates unique Google ads for the specific used cars that you have in stock.
Here’s how it works.
1) Someone searches for a car in Google
2) If the search is a match for the Year, Make, Model car you have in stock an ad matching their search is shown
3) The searcher clicks on the ad and goes directly to the VDP
The reporting data comes directly from your Google Adwords account. You have full transparency into cost per click, total spend per car, even conversions from your PPC ads.
This is the most targeted, cost effective, transparent way to get your cars in front of searchers. The best part is that all of the data is in your existing DealerLab.com dashboard. One log-in to see every click, conversion and dollar spent.
A few weeks ago we announced a new CraigsList reporting back-end and today we announce again a new system.
We will have by late Q1 a full reporting integration with Auto Classified Solutions and your website by DealerLab.
Our goal is to have one point of entry with all your digital assets integrated.
DealerLab websites back end Google analytics integration has been updated to also include referral sources indicating the source/medium.
Our goal is to offer as much information about your digital presence as possible in one place to lower the time you spend managing systems and access.
What Universal Analytics offers to developers is the ability to collect data from multiple devices and platforms.
Old Google Analytics would only report website traffic, with Universal Analytics you can track actions in mobile apps, game consoles, and information kiosks. For the automotive industry, the extra device tracking is not a huge perk. However, when an account has Universal Analytics enabled, you can see details about which search engine was used arriving on the site, user behavior details like session timeouts, referral exclusions, and search term exclusions.
Referral exclusions can be useful for providing more accurate data about user behavior. For example, if your site has a sister site at a different domain, and users could bounce back and forth between the 2, you would want to exclude each of the urls so that this behavior is reported as the same session instead of referral traffic.
Excluded search terms allow you to mark organic search traffic from specific terms as direct traffic instead. If you would prefer that when people search for your company name to get to your website, they are considered direct traffic instead of organic search traffic, you could add the company name as an excluded search term.
All behaviors from these exclusions are still recorded, but the user’s intention and process becomes more clear.
Hopefully, this clears up some of the changes in Universal Analytics.
We announced this month a new DealerLab + Google integration with PPC campaigns reporting straight in the back end of the websites and here is a screenshot of how the system looks.
On a regular account you will have all the campaigns listed as you scroll down (not just the one that shows on the screenshot) including regular PPC and re-targeting campaigns. Dynamic PPC (next post) will also be included as a campaign with the additional “per unit” detail.
In this study, I’m going to show information for dealers on the daily posting method and the monthly posting method.
DAILY POSTING METHOD
The daily method, is posting a set number of vehicles every single day. This can be any number, though I think at least 5 per day would be best at minimum. Best when paired with an initial upload so that the dealer’s inventory is immediately available and then augmented every day.
– Inventory Up Every Day
– Some inventory always at or near the top of the search
– No drop-off (expiration) day for entire inventory.
– It can be cost prohibitive
– If not paired with initial upload, it can take a week or more to get a dealer’s entire inventory posted.
MONTHLY POSTING METHOD
The monthly method is setup so that all the cars post at the beginning of the month (or when the dealer signs up) and as new inventory arrives in the dealers feed, that inventory is posted to CL.
– Easier to manage Cost.
– Inventory up immediately without build-up budget
– Majority of inventory could drop off and be off of CL until reposted.
– Could go days or more in between fresh postings.
MONTHLY POSTING METHOD ——————————————
Independent dealer metro area
– 54 Vehicles Posted 12/21 – 1/20
– Monthly Posting Method
– 8 Calls
– 0 Emails
– $33.75 per lead
An easily identifiable pattern is that leads occur, when fresh inventory is posted. Today, we posted 4 vehicles. We got 2 new calls.
The last time leads were received for this dealer was Jan 8th & 9th, not coincidently we also posted vehicles on both of those days.
These guys are a prime candidate for a daily posting total.
Hyundai dealer metro area-
160 Vehicles Posted 12/21 – 1/20
– Monthly Posting Method
– 16 Calls
– 0 Emails
– $50 per lead
The last time a lead was received was Jan 11th, a day fin which we posted fresh inventory. Prior to that they received leads on Jan 8, Jan7, Jan 6, Jan 2 & Jan 1. All of those dates are either the same day or day after we post fresh inventory.
This is another example of a dealer that could benefit from daily posting.
Ford dealer metro area
– 174 Vehicles Posted 12/21 – 1/20
– Monthly Posting Method
– 94 Calls
– 2 Emails
– $8.28 per lead
This is a good example of a dealer that gets fantastic results on the monthly option. A quick look at their chart in the dealer interface points to the reasoning. They have fresh inventory posted on 16 out of the last 30 days (almost every other day). So while they aren’t on the daily posting method, they are getting fresh inventory on CL very frequently.
DAILY POSTING METHOD ——————————————
Franchised dealer metro area
– 210 Vehicles Posted 12/21 – 1/20
– Daily Posting Method
– 33 Calls
– 8 Emails
– $25.61 per lead
This is the 2nd dealer we put on the daily posting method. From 12/21 – 1/12 they received 24 leads while being on the monthly posting method. Since switching to the daily method (8 days ago) on 1/13 they have received 17 leads. So, prior to switching, they were averaging a lead or less a day. Now they’re averaging just over two leads per day.
Chevy dealer outside metro area
– 81 Vehicles Posted 12/21 – 1/20
– Daily Posting Method
– 10 Calls
– 0 Emails
– $40.50 per lead
This is another dealer we recently put on the daily posting method as a trial. Of their 10 leads, 7 have come since switching to the daily method. While their lead total isn’t good, it was far worse prior to being put on the daily method.
Independent in metro area
– 420 Vehicles Posted 12/21 – 1/20
– Daily Posting Method
– 93 Calls
– 2 Emails
– $21.32 per lead
This dealer has been on the daily method for the entirety of the last 30 days. They consistently get leads. There has only been 7 of the past 30 days in which they did not get a single lead.
Introducing a brand new way to drive traffic directly to your Vehicle Detail Pages. This is the most advanced, integrated pay per click system on the market today.
Dynamic, inventory specific, Google Ads are here! We have been working hard on a system that creates unique Google ads for the specific used cars that you have in stock.
Here’s how it works.
1) Someone searches for a car in Google
2) If the search is a match for the Year, Make, Model car you have in stock an ad matching their search is shown
3) The searcher clicks on the ad and goes directly to the VDP
The reporting data comes directly from your Google Adwords account. You have full transparency into cost per click, total spend per car, even conversions from your PPC ads.
This is the most targeted, cost effective, transparent way to get your cars in front of searchers. The best part is that all of the data is in your existing DealerLab.com dashboard. One log-in to see every click, conversion and dollar spent.
Google has added a feature to their display network advertising. The buzzword here is “Viewability.” When bidding on impressions (CPM) in the display network, you can now require that the ad is viewable before you’re charged for it. The qualifications for an ad to viewable is that at least 50% of the ad is on the user’s screen for at least 1 second. This is in an effort to prevent advertisers from being charged for ads that are below the fold on the publishers page. This isn’t especially applicable to us, since we currently bid on clicks, and in remarketing clicks are more important than impressions.
Another article had some interesting insight in the evolution on SEO strategy. The article below goes into much more detail, but the gist of it is that having a site that functions well for the end user will get an SEO boost over a site that focuses solely on keywords. Also social media plays a much bigger part now. Using social media to share relevant content that is useful to the reader, will drive traffic to your website. Share blog posts across social media platforms to increase your visibility.
I had previously sent some news about a company called Anglo Rank being targeted by Google for their sale of backlinks in a link network. Google has ultimately penalized all sites that used their service.
I wanted to gather a few thoughts about the 1st week in Craig’s List for the dealers.
This is a near-perfect ad:
1) Up to 24 photos per vehicle.
2) No HTML (so no links, color text, etc)
3) Formatted text is available (lists, bold, larger font, etc)
What would make this ad perfect (which we are working on as we speak):
Adding the state disclaimer (DOC fee, etc).
Adding a URL (can’t hotlink, so I have doubts about the value of this)
Notice that in the inventory view Craig’s List now identifies your dealer with an unique ID, in this case 10808959
Be careful having 2 companies or even an employee postings ads if you already have the entire inventory posted. Several dealers have called stating that their ads got put on hold for having the same VIN posted several times. The accounts (you as a dealer since they have your tax ID number) will be on hold for one year (this is the time that they have always used in the past to put an account on hold).
Make sure you don’t have employees posting ads in the by owner section. Craig’s List could just delete those ads but they could also identify the VIN or the name of the dealership and put it on hold. So far we don’t have news of this happening but the ‘by owner’ section has an exponential larger number of postings so I think there is a backlash coming.
Some of the people at PGI believe that based on current policies you can post a vehicle and re-post it (pay again the $5) 48 hours after the first posting. The advantage of this is that your new posting will make it to the top of the listings. First of all we don’t know if this is correct, Craig’s List may see your cars posted 8 times for the month and chose to delete your account. But secondly and most important the volume of postings is much less than half of what it was before deeming-in my opinion-the extra posting useless. If someone wants to push the envelope a little bit I would renew the ads on the 15th day mark.
Craig’s List just added yesterday the “see my other postings” feature (see the add above again and look at the top right corner). This feature indicates that they now feel about your cars as an “account” while before each posting was its own. This also shows the they are not done with changes and more updates to the system could be coming soon.
Steven Warren went as far as saying “Craig’s List is looking more and more like Backpage and adding all its features”. Only if Backpage had the same traffic Craig’s List has.
The cost of this:
$5 per ad and we charge $395/month flat to take care of everything (postings, deleting ads, updating ads, etc).
If you have 100 cars remember that you need to load all of them at once making the first month a little bit more expensive. After that we just post new cars as they renew or a new units come to the system on a daily basis.
If I was the new car manager I would put a $500/month budget towards new (we don’t charge more for managing that) and I will have at 100 units as a presence at all times.
Dealing with the CL account:
We can take care of the Craig’s List account for you or you can open the account yourself, manage the money (pre-load the account) and we will take it from there.
Google announced yesterday on Google+ that they have added car/automobile results to the knowledge graph. So now when you search for [2013 ferrari ff] (hint, who is your favorite search blogger, would make for a nice holiday gift) you will get the knowledge graph at the top right of the page:
Google doesn’t say where the data comes from but there are plenty of free data sources out there for Google to use.
As you can see, it shows name of the car, type of car, image of the car, the make, price, miles per gallon, engine sizes, other models, other configurations with a link to other searches related to it. When you click on the other cars under this one, it brings up the carousel effect, which looks like this:
The sad part is that it will take away search traffic from Edmunds, Yahoo Autos and other car sites.
Here is the mobile result, as you can see, you need to scroll to get to the search results:
On Google Glass it is even harder to get to any search results, all you get is this and when you click on it, it shows a snippet of the data as you scroll:
Forum discussion at Google+.
Yesterday’s update to Google’s knowledge graph (The knowledge graph shows up on the right of search results and typically shows relevant information to the search such as a map for a location) makes it so when you search for a specific model, information about the car and its configurations and prices. It appears that the information is pulled from either an internal database or from the manufacturer’s site. There are free data sources that it could be pulling from as well. The images in the knowledge graph also seem like they come from the manufacturer’s site. Prices shown are the MSRP.
The important thing to take away from the update, in terms of strategy, is to make sure we target exact match keywords on individual models and year. Since google’s interface for this feature takes up valuable screen space it becomes very important to be in the first position in both paid search and organic search for specific models. If you do a more broad search for the make, or use an older year, this new feature is not activated.
The change is finally here, today is the first day of CraigsList charging for postings in the automotive by dealer section.
You have several choices for posting;
Post one car at a time; build the template, add the car, pay the $5. For this you don’t need one of the new accounts with Craigslist, you can post with the old accounts. The only change is that at the end of the process you need to pay the $5 fee.
PGI Auto offers a tool that will automate the ad creation and data pushing making the manual process as easy as possible. Our tool is $200/month and you can post as many cars as you want (still have to pay CL the $5 per car).
Your second option is to have a posting account with CraigsList. For this you will need to set up a credit card with them, add your tax ID number, address, etc and buy a bulk group of ads (lets say 100 ads for $500).
With this type of account we can semi-automate the process so for $395 PGI Auto will post your inventory and delete the vehicles as they get sold.
I have seen several companies claim that they can post an ad for $5 and then use that ad as a car gets sold to update the photos and content therefore having a second car advertised without paying another fee to CraigsList.
I don’t know how much money you can save if this is possible (a couple hundred dollars) but at this point in time when CraigsList is identifying who post, how much, etc I wouldn’t risk getting my dealership blocked.
If there is one thing I can tell you about CraigsList is that they will not care that you are blocked, as a matter of fact there will be no one to talk to about it.
If budget allows, post your new cars too. 100 ads for $500 is cheap. We don’t intend to charge more for more ads, your $395 fee covers everything (counting that CL is not IP sensitive anymore).
For how we understand the world a “charge” a tax or any new form of payment can’t be hardly justified as positive but I think we need to look at where is CraigsList today and what could possibly happen once the change is implemented.
The fact that CraigsList didn’t charge for postings made the flow of cars into their system a race for volume of postings. The dealers willing to invest the most time and or money seemed to have an advantage over the rest as their vehicles will show on the first 100 ads or they will take over a search. That race brought two problems; first it forced the rest of the dealers to either leave or also escalate their posting efforts. Dealers had to post more to remain relevant. But the resulting and second problem brought by this was that searches became less relevant and frustrating to consumers as a search for an “Audi A6″ will bring the same car from the sale dealer 45 times.
Escalation of postings created a problem for customers-poor search results, a problem for CraigsList-system overload, a problem for the dealers-increased cost to post volume, and a problem for companies building the systems to post-hard to keep up with volume of postings required.
In this case, for the most part, free access resulted in creating problems that only helped one person in this equation: A dealer willing to over spend.
The $5 fee will do a few very positive things right off the bat:
1) It will limit 3rd party lead companies from posting “fake” cars to create leads then sell them to you indirectly. It will limit 3rd party lead companies from posting your own cars (yeas, your own cars) to create leads then sell them to you directly.
2) It will limit low cost systems that for example were automatically posting one low quality ads (just one image). If you are going to pay $5 you better put a relevant ad.
3) It will stop systems posting on 24h cycles (easier to post at 4am for example) which only purpose was to show dealers that they had hundreds of ads. If you are going to pay, post during a relevant search time (business hours for example).
4) It will stop dealers from posting their inventory multiple times per day (this stops excavation of volume).
What we are going to see on December is a leaner, easier to search, and more useful for customers CraigsList system.
A few things dealers should consider:
Craislist still a great alternative or complement to Autotrader and Cars. I’m not saying is better or worse, each market is different for that. What I’m saying is that if you are already on Autotrader and Cars, where else can you advertise that has 50 million users?
This change will effectively eliminate half of the ads and make a better site, the customers remain the same. The dealers left advertising on CraigsList may see a vast increase in leads.
The cost will remain very affordable. For what I understand with the information we have today this is going to be $5 per car per month. 100 cars will cost $500 a month. You still have to pay (or invest the time/effort) posting the vehicles, but you have to post a lot less to be relevant. I believe the increase of cost on one end will offset the decrease of cost on the other end.
CraigsList now needs to be managed. If the cars remain posted for 30 days as the information they have released suggests, the cars need to be manually marked as sold from their site.
Cars may be reposted after 48 hours, so a dealer willing to spend some money could potentially still hog the system.
Ads don’t have links anymore which to me was a great value based on the traffic that I saw from CraigsList to the dealer’s websites. I hope they will reconsider this as the ads are now very HTML limited and car buyers want to see as much information as possible.
A note about payment:
In order to ay for the ads you need to use a credit card with CraigsList. You can buy one ad at a time or pre-pay bulk. This change makes this system similar to Google’s Pay-per-click. You pay for the ads and a management fee to the company managing this for you. One difference is that Google provides a great system to manage the ads, for CraigsList a vendor has to build a system and maintain it to do this. Be careful to whom you give your credit card to out ads on CraigsList and that the company you do so is registered in your state to do business.
I hope this helps with all the unknowns but we will know a lot more in a few weeks. Last here is some information that CraigsList has released about the changes:
$5 fee for “Cars/Trucks by Dealer” ads starting 12/3 – FAQ
Q. What is happening on 12/3?
A. Ads posted to “cars/trucks by dealer” for CL sites in the US will be charged $5 per ad.
Q. How long will paid car/truck ads last? Can they be edited? Renewed? Reposted?
A. 30 days. Live ads can be edited. No renewals. Reposts are $5.
Q. What forms of payments will be accepted?
A. VISA, Mastercard, Amex will be accepted as part of the posting process for car/truck ads.
Q. Are volume discounts, flat rate, or monthly “all you can eat” plans available?
A. No. $5 per posting. One vehicle per ad.
Q. Can I purchase a block of postings in advance?
A. Yes – blocks can be purchased by paid account holders. Sign up here
Q. Is monthly invoicing available?
A. Not at this time.
Q. Will a bulk posting interface be available?
A. Yes. Large volume posters can request bulk access ($5 per ad) at firstname.lastname@example.org (please include name and phone number)
Q. Is a paid posting account required?
A. No, but they can be helpful for volume posters. Sign up here.
Q. Can ads include hyper links, templates, and external images?
A. No. Please include all relevant information for the specific vehicle being sold in your craigslist ad.
Q. Will paid ads be subject to flagging?
A. Yes, but ads will be reviewed before any removals take place. TOU violations will not be refunded.
Q. What happens if a dealer posts in “by owner” to avoid the fee.
A. They will be subject to ad removal and other remedial actions. Please flag dealer ads you see in “by owner.”
Q. What will happen to ads in this category posted before 12/3?
A. Ads posted prior to 12/3 won’t be renewable (and will be subject to removal) after 12/3. Reposts will cost $5.
Q. What if I have additional questions or want to comment?
A. Please send questions and comments to email@example.com
PGIAuto.com / DealerLab.com
Every month I try to bring value to our dealers by offering useful information that will help dealers stay on top of their internet strategies. Today’s topic is PPC (Pay Per Click)/SEM (Search Engine Marketing). With 2014 right around the corner and budget discussions starting, it’s time to get a better understanding of how your ad spend is being utilized and how to hold your vendor or in house marketers accountable!
Did you know that 95% of car dealers today are getting cheated out of their ad spend? The biggest issue I see in the auto industry is companies taking advantage of car dealers because of the lack of knowledge car dealers have in this area. It reminds me of SEO (search engine optimization) companies 5 years ago preying on car dealers to spend money on something that could not be measured effectively. I have audited over 300 dealers and 95% of them have a failing grade when it comes to their digital marketing efforts.
Thankfully today, PPC/SEM can be effectively measured and I’m going to show you exactly how to it’s done.
Any dealer that would like their PPC/SEM campaigns graded, please fill out the contact form below, and we will break it down for you in a way you will understand, by your GRADE!. Lets take a look at a car dealer below who has a budget for a Toyota franchise of $6,000 per month.
Here’s The Tip: 95% of car dealers are getting cheated out of ad dollars and they don’t even know it! With 2014 around the corner and budget discussions starting, its time you get your problem corrected today. If you want a free analysis of your current efforts please contact us.
Virtual Credit Consultant Complimentary 60 Day Trial on DealerLab websites.
Virtual Credit Consultant is a one-of-a-kind software developed specifically for auto dealers looking to pre-qualify customers utilizing TransUnion credit scores without credit impacting the consumer’s credit score or history. This application is 100% mobile adaptive!
For your complimentary 60 day trial of Virtual Credit Consultant (VCC), you will receive the Lite version of the software. The Lite version of VCC is used as a lead based application. With the Lite VCC, you will receive the contact information for each visitor who fills out the application, however, there is not a soft credit pull and therefore you will not receive any credit scores. As well as their contact information, VCC is customizable, and you can choose to require many additional fields such as Date of Birth, SSN, Down Payment, and many more.
First – DealerLab/PGI will be integrating this technology onto your website starting November 1st, 2013, free of charge for 60 days.
The Virtyal Credit Consulatant will be replacing our standard finance application on your website. All links that previously directed the visitor to the Finance Application will now link to the Virtual Credit Consultant.
Next – Enjoy the convenience and ease of the Virtual Credit Consultant application.
What Google's Hummingbird Update Means for Small Business
Google's Hummingbird update is changing how search engine optimization works, so businesses need to rethink how customers are using the Internet.
Mark your calendars for November 21st.
We have a new seminar on November 21st specialized on BDC/CRM training and best practices.
The 3 speakers are the among the best in their areas and they will provide intensive classes in their arena but not just for their product.
This is not a sales pitch but a learning opportunity that PGI brings to its clients. As we work with other companies and we find people that excel at what they do we are committed to bring that value to our clients. There will be no PGI speaker at this conference.
Where: Hilton Hotel | 300 Lake Washington Blvd SE Bellevue, WA
When: November 21st, 2013
To RSVP: call Courtni at (425) 379-0483 ext. 109
- 9am to 10am:
Doing The Basics Brilliantly: The 5 best practices you can implement today to help you sell more cars tomorrow.
By Mark McGurren PCG National Trainer
- 10am to 11am:
How Does Your Dealership Measure Up?: We will take a close look at your dealership’s Internet and Phone Processes. Are your sales people scheduling appointments?
By Jerry Thibeau CEO Phone Ninjas
- 11am to 11:30am: Break
- 11:30am to 12:30pm:
CRM: How to Maximize Your CRM Potential
By Hunter Swift Manager of Market Development DealerSocket
- 12:30pm to 1:30pm:
Open question roundtable.
For information about the speakers, topics, location, etc please check our flyer or contact your PGI representative.
Mark your calendars for November 21st.
We have a new seminar on November 21st specialized on BDC/CRM training and best practices.
The 3 speakers are the among the best in their areas and they will provide intensive classes in their arena but not just for their product.
This is not a sales pitch but a learning opportunity that PGI brings to its clients. As we work with other companies and we find people that excel at what they do we are committed to bring that value to our clients. There will be no PGI speaker at this conference.
For information about the speakers, topics, location, etc please check our flyer or contact your PGI representative.
Yago will be there from Saturday afternoon until Thursday night. Nick Gorton arrives on Monday and Geoff Wilkins on Tuesday. The DealerEprocess team from Chicago will be there from Sunday.
You can find us at Digital Dealer at PGI booth #232 under the name DealerLab or at DealerEProcess booth #609.
We will have 2 evening gathering/parties on Tuesday and Wednesday as we rented one of the tower suites for those of you that want to enjoy a mellow evening and good business technology debates.
Find us at the booth os text us to get the suite number and the time, remember that we have to stay at the show until the booth area is closed.
Who to see at Digital Dealer:
Some dealers asked me who to go see at Digital Dealer. Below is a list of the people that I want to see myself (Guy Kawasaki for example) or people I have seen speaking before.
Guy Kawasaki http://ddce.me/GuyKawasaki
Dave Page (website performance)http://ddce.me/DavePage
Seth Barron: The digital ambush
Pierre Fiorini http://ddce.me/PierreFiorini
Jim Flint (SEO/SEM)http://ddce.me/JimFlint
Phil Sura (Video)http://ddce.me/PhilSura
Jeremy Anspach (Purecars)http://ddce.me/JeremyAnspach
Peter Martin (Email marketing)http://ddce.me/PeterMartin
Ed Parkinson (Chat)http://ddce.me/EdParkinson
Ryan Leslie (Review process)http://ddce.me/RyanLeslie
Grant Cardone http://ddce.me/GrantCardone
Kevin Frye http://ddce.me/KevinFrye
Digital Dealer Conference & Expo agenda
The Art of EnchantmentKeynotes■■■ Speaker: Guy Kawasaki Guy Kawasaki, Special Advisor to Motorola & Best-Selling AuthorRead moreSession infoGuy Kawasaki Watch videoTuesday 15 October, 4:00 PM to 5:20 PMLocation Grand Ballroom A, E & FGuy Kawasaki is a special advisor to the Motorola business unit of…
We have integrated Driveitnow in our mobile platform both in the SRP and the VDP. With most sites hitting the mid and high 30's on mobile traffic we felt that this was a necessary integration.
Color matching integration:
We had a lot of dealers send unique colors from their DMS for new cars like 'artic bright white' where it was hard for the system to properly divide the colors and out them in a short table to the fast search menu blocks to the left of the SRP.
We fixed that by coding the regular name attached to the factory name for that table. All the available colors are listed in short form to the left menu but still available in the VDP with the long form manufacturer specific names.
Banner time stamp:
We fixed a bug where when a date was selected to delete a banner from the website the schedule didn't work properly. All ads now get deleted automatically when marked.
It seems that CraigsList makes updates to their servers every six months or so and during that time postings are a nightmare.
They have finally release some of the new changes:
"As of today, Craigslist no longer allows IMG, FONT, TABLE, DIV, and SPAN HTML tags in listings. Any of your vehicle posts that still use these design features will likely be flagged immediately.
Image template style is once again no longer available."
You may still see a few ads coming in and out with some of these features as they trickle down their system but they will be fully disabled pretty soon. Last night and this morning the time stamps in their system were out of order (older ads showing before newer ads for example) leading us to think that some servers are being connected/disconnected to be updated.
We expect the updates to be over by mid next week.
Earlier this year I wrote an article titled, “SEM to Dealer VDP Pages Is Like Throwing Money Out of The Window”. This article created a small stir in the industry because of its title, although its true intention was to ask dealers to take a deeper look into their website solution.
As of September 2013, 35% of all traffic that comes to a car dealer’s website is via a mobile device. 98% of those car dealers are paying for a BROKEN mobile solution and don’t even know it. Google predicts by the end of 2014, this traffic will be nearing the 50% mark.
Mobile first, desktop second. This should be the focus for car dealers today and their internet strategy.
Being in the industry and always keeping a close eye on our competitors, let me show you some examples of exactly what I am referring to. Let it be known I am not “picking on any one provider” – I am just reporting the facts that this is an industry-wide problem hurting dealers and costing them business.
There are a variety of ways you can test your current website provider. Take a look at some quick ones using the largest website providers in the industry.
Website Provider: KPA – TKCARSITES
Search word in Google on a mobile device “Elmhurst Toyota”
Link clicked – “Preowned Inventory”
Moral of the story – This particular website is not mobile compatible, and only redirects ALL clicks to the mobile website home page. ALL clicks from search results, as well as emails opened from a mobile device, leaves customers with a poor experience trying to view a full version website on a mobile device.
Website Provider: Cobalt – (New Flex Website)
Search word in Google on a mobile device “Zeigler Chevrolet”
Link clicked – “Service Specials”
Moral of the story – This particular website is not mobile compatible and also uses a redirect to the home page strategy. There are plenty of specials on this website, but the user just can’t see them! There are a few pages like “hours and directions” that land on the correct mobile page, but 95% of the website is mobile-flawed. Another major disadvantage to this platform is the fact that the vehicle details page does not have the ability to capture a lead! Really?
Website Provider: DealerFire
Test: Link check of ALL pages available on a mobile device. (see below)
Moral of the story – This particular website fails the mobile compatibility test by looking at ALL links available to a consumer. The majority of this website does a decent job redirecting links to the correct mobile pages, but many pages do not load the mobile version. Custom pages that were built on this platform do not load the mobile version. Custom pages that have been deleted by the dealer still show up in the Google Index results (example – www.toyotaofnaperville.com/toyotathon)
Website Provider: Vinsolutions
Search word in Google on a mobile device “Ray Skillman Ford”
Linked clicked – “Click on ANY Link, NONE of them are mobile compatible”
Moral of the story – This particular website has about 1% mobile compatibility. The only page that loads correctly is the “url -web address” to this website from a mobile device – enough said. Imagine running a pay-per-click campaign for this dealer on a mobile device – can you say “nightmare”?
Website Provider: Dealer.com
Test: Link Check of ALL pages Available On a Mobile Device. (see below)
Moral of the story – This particular website only has a few pages that render properly from a mobile device while 95% percent of the pages do not load at all when doing a link test! Also, all of the advertisement slides built for the desktop version of this website could not be viewed on the mobile home page, resulting in additional lost opportunity.
Website Provider: Dealeron
Search word in Google on a mobile device “Hare Chevrolet”
Linked clicked – “ALL links do not work with exception of main Inventory”
Moral of the story – This particular website gives you a mixed bag as to what you might find when clicking on a mobile link. Some pages go to a mobile format and don’t give you what you are looking for (example – hours and directions); some pages load the full version of the website (buy here pay here), and some load the correct page (new & used car inventory). After performing a link test, 98% of this website is not mobile compatible. All custom pages built on this platform and desktop home page graphic advertisements do not adapt to the mobile version, resulting in missed opportunity and poor user experience.
If there was more time in the day, I could show numerous examples of other website providers (there are about 70 of them) with broken mobile solutions, causing consumers a poor user experience and car dealers a ton of opportunity. Ever wonder why your leads are down?
Here’s The Tip: 98% of car dealers have a website with a “broken” mobile solution. If you are looking to have one that works, then let me introduce you to the first website provider to market with an ADAPTIVE MOBILE website solution that works 100% of the time, PGI Auto and Dealer Lab.
We will be attending Digital Dealer Conference on October 15th, 16th, and 17th.
PGI booth #232 under the name DealerLab
DealerEProcess booth #609
Dave Page: 3:00pm – 3:50pm TUESDAY, OCTOBER 15, 2013
You may find a complete agenda: Conference agenda
Following what is now a tradition we will host 2 small parties/gatherings in the tower suite on the nights of the 15th and the 16th for those of you not willing to go clubbing, waiting in the lines, and bumping elbows with the young bucks in Las Vegas night.
We have an invitation but we never get the tower suite number until we arrive so text Nick, Geoff, or me or find us at the booth and we will get you set up. The suite towers usually require card access so make sure you find us.
We will be attending Driving Sales on October 14th and 15th.
You will be able to find us at the Dealer E Process booth (no booth numbers at Driving Sales).
Remember that on the 15th Digital Dealer starts so we will be moving between both conferences.
Nick Gorton on “Big Data and Google Analytics”
Reviews in Google places no longer take you from the SERP but they open in an overlay so you can go back to the SERP just by clocking out of the reviews.
No time left, call today. We just opened registration from 75 spots to 125.
The seminar will be intense so be ready to take notes. Our goal is that you leave with action items that you can implement at your store and improve your dealer market presence.
The stronger our clients are in digital media the stronger our company becomes.
The seminar is not a sales pitch but a deep view on what we learn and how that shapes what we do. When we work one-on-one we often times follow a pattern dictated by the business that we have together or by the knowledge we think we have in common with each other. The seminars allow you to see the thinking process behind what we are doing and specially the data that we are analyzing to set what we will do in 2014.
Official seminar flyer.
8:00am. . . . . . . . . . . . . . . . . .. Registration
8:30am – 9:20am …………….Nick Gorton: How to Use Big Data and Google Analytics to Help You Sell More
9:20am – 9:30am ………………… Break
9:30am – 10:20am …………..Yago Paramo: Using Digital Assets and Content
10:20am – 10:30am ………………. Break
10:30am – 11:20am ……………Dave Page: Exploding Website Conversion
11:20am – 12:20pm ………………Lunch 2 Small Workshops:
11:20am-11-45am ……………Yago Paramo: Ultimate video VDP
11:45am-12:15pm ……………Jim Green: Service tools
12:15pm – 12:20pm ………………. Break
12:20pm – 1:30pm ………….. Brian Pasch: Facebook Revenue Introducing Wildfire by Google
Rackspace email is experiencing issues causing up to an 80 minute delay for inbound and outbound mail. You may also receive an error message. The issue is being addressed and will update you when I have more details. Thank you for your patience.