Yago Paramo

Automotive Entrepreneur

Month: November 2017

Cars on Amazon

Limited edition VW for sale on Amazon Italy during Thanksgiving weekend. If the fact that the automotive industry is rapidly slowing down, that 2018 projections are low, and that the main 3rd party sites talk is attribution (wait for the attribution assignment battle to start), are not enough reasons to think that you should look at your digital strategy, then…

Who Sold it

Leaving #aaas2017 with a great present, a signed copy of Brian Pasch’s new book “Who sold it”. I can’t recommend it yet because I haven’t read it but I’m not finding many other Automotive attribution guides in the market. As you can see in my Goodreads profile I’ve read so far 40 books 📚 this year out of a 45…

The assault on the Automotive’s industry ability to balance the outcome of an already abrasive system continues to deepen

TO: Prime Response Dealers FROM: Prime Response Product Team DATE: November 8th, 2017 SUBJECT: Yelp To our valued dealerships, Today we received a notification from Yelp stating that reputation management systems are, “putting our clients’ online reputation at risk by soliciting reviews on their behalf”. Yelp views this solicitation for reviews as an “illicit tactic” and states that it violates…

Facebook extends messenger capabilities to business websites

In short, there is a way to replace your current chat/text system and implement messenger (FBM). Not everyone has Facebook and not everyone that has Facebook has or uses messenger (it is a separate download for mobile devices) but the advantages of using FBM could be enormous. For one you will have some knowledge of who is that you are…