Yago Paramo

Automotive Entrepreneur

Month: September 2014

Google Indexing Your Website

Google has recently made some algorithmic changes adding favoritism to newer fresher content. If your website is static and doesn’t produce new pages often, Google will not crawl your website as often. Having new fresh content on your website will not only increase the amount of times Google will crawl your website, it will also […]

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WEBSITE-Free payment tool

We meet with a Mercedes Benz dealer a few months ago and I was surprised to hear that they sell most of their new cars based on the payment, not the price of the vehicle. So based on that we built a tool that allows dealers to input: Loan rate as a percentage Down-payment as a percentage Length of the loan DOC fee The system allows to input separate rates for new, used, and CPO. As you can see in the screenshot we added the monthly payment to the VDP (in this case calculated from the vehicle’s MSRP) but we can also add it to the SRP and we can send it in the feeds to our CraigsList tool for the ads. The system ads the disclaimer to all the vehicles which is also modifiable by the dealer. With this tool you also have another level of price customization; for example we can have the MSRP in the system, calculate the payment, but don’t display the MSRP (just show the payment). In order to use this tool you must use … Continue reading