Google is blocking YouTube on Amazon’s Echo Show and Fire TV: Lack of commercial reciprocity makes digital networks act like wired networks and restrict access.
You have (or strongly should!) already consider two different networks for your digital advertising: Google and Facebook. I’m risking to say with almost equal budgets. There is nothing wrong with that, other than higher management (time + knowledge + tools + cost). But this also has less network dependency (choices + specificity).
We may soon have more digital network choices as lines are drawn (and sorry, I don’t mean Bing or Yahoo).
Yago de Artaza Paramo