Adding Google+ Authorship to your custom pages is becoming a vital process for search engine results. This simple process, which adds a simple line of code to your pages (much like a byline on any article), creates a “rich snippet” in Google’s search results that comes complete with the contributor/writer’s name and photo.
Google Authorship is important for several reasons. The first is that these “rich snippets” pop visually next to untagged search results. With a photo and accreditation, these search results stand out from the crowd in a search and generate more visits as a result. Another reason G+ Authorship has been gaining traction in search results is that these “rich snippets” also allow browsers to search for more pages by a listed author.
Having Google Authorship integrated into your pages is a first step toward verified identity and helps establish what Google has termed “Author Rank” (which is not a replacement for page ranking, but a separate system with ties into page rankings).
Because Google Authorship is based on the Author’s validity and reputation, along with deep ties into general page ranking, “rich snippet” author tags may not show up in search results on every single page they’re integrated into, but instead those that Google deems the most authoritative. But they do give a page added validity with the search engine and if the content is unique enough, having an author tag also lends itself to the reputation of the tagged author as well.
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