Yago Paramo

Automotive Entrepreneur

Month: October 2013

If you are interested about what your website company will do in the future…

If you are interested about what your website company will do in the future, you need to read this:


What Google’s Hummingbird Update Means for Small Business
Google’s Hummingbird update is changing how search engine optimization works, so businesses need to rethink how customers are using the Internet.

5th PGI Training & Educational Seminar

Mark your calendars for November 21st. We have a new seminar on November 21st specialized on BDC/CRM training and best practices. The 3 speakers are the among the best in their areas and they will provide intensive classes in their arena but not just for their product. This is not a sales pitch but a learning opportunity that PGI brings to its clients. As we work with other companies and we find people that excel at what they do we are committed to bring that value to our clients. There will be no PGI speaker at this conference. Where: Hilton Hotel | 300 Lake Washington Blvd SE Bellevue, WA When: November 21st, 2013 To RSVP: call Courtni at (425) 379-0483 ext. 109 Schedule: 9am to 10am: Doing The Basics Brilliantly: The 5 best practices you can implement today to help you sell more cars tomorrow. By Mark McGurren PCG National Trainer 10am to 11am: How Does Your Dealership Measure Up?: We will take a close look at your dealership’s Internet and Phone Processes. Are your sales people scheduling appointments? By … Continue reading

Driving Sales & Digital Dealer

Driving Sales & Digital Dealer:

PGI’s Schedule:

Yago will be there from Saturday afternoon until Thursday night. Nick Gorton arrives on Monday and Geoff Wilkins on Tuesday. The DealerEprocess team from Chicago will be there from Sunday.

You can find us at Digital Dealer at PGI booth #232 under the name DealerLab or at DealerEProcess booth #609.

We will have 2 evening gathering/parties on Tuesday and Wednesday as we rented one of the tower suites for those of you that want to enjoy a mellow evening and good business technology debates.

Find us at the booth os text us to get the suite number and the time, remember that we have to stay at the show until the booth area is closed.

Who to see at Digital Dealer:

Some dealers asked me who to go see at Digital Dealer. Below is a list of the people that I want to see myself (Guy Kawasaki for example) or people I have seen speaking before.

Guy Kawasaki http://ddce.me/GuyKawasaki

Dave Page (website performance)http://ddce.me/DavePage

Seth Barron: The digital ambush

Pierre Fiorini http://ddce.me/PierreFiorini

Jim Flint (SEO/SEM)http://ddce.me/JimFlint

Phil Sura (Video)http://ddce.me/PhilSura

Jeremy Anspach (Purecars)http://ddce.me/JeremyAnspach

Peter Martin (Email marketing)http://ddce.me/PeterMartin

Ed Parkinson (Chat)http://ddce.me/EdParkinson

Ryan Leslie (Review process)http://ddce.me/RyanLeslie

Grant Cardone http://ddce.me/GrantCardone

Kevin Frye http://ddce.me/KevinFrye

Digital Dealer Conference & Expo agenda
The Art of EnchantmentKeynotes■■■ Speaker: Guy Kawasaki Guy Kawasaki, Special Advisor to Motorola & Best-Selling AuthorRead moreSession infoGuy Kawasaki Watch videoTuesday 15 October, 4:00 PM to 5:20 PMLocation Grand Ballroom A, E & FGuy Kawasaki is a special advisor to the Motorola business unit of…

Driveitnow integration

Driveitnow integration:

We have integrated Driveitnow in our mobile platform both in the SRP and the VDP. With most sites hitting the mid and high 30’s on mobile traffic we felt that this was a necessary integration.

You can see the new mobile version of the payment system on the (use the link in a mobile device) Harris Ford SRP http://www.harrisford.com/search/new/tp/ or Brien Ford’s VDP http://www.brienford.com/auto/used-1999-ford-mustang/770452/ .

Color matching integration:

We had a lot of dealers send unique colors from their DMS for new cars like ‘artic bright white’ where it was hard for the system to properly divide the colors and out them in a short table to the fast search menu blocks to the left of the SRP.

We fixed that by coding the regular name attached to the factory name for that table. As you can see in Larson’s SRP for Wranglers http://www.larsondodge.com/search/new-jeep-wrangler_unlimited/tp-mk29-md167/s:pr0/ , all the available colors are listed in short form to the left menu but still available in the VDP with the long form manufacturer specific names.

Banner time stamp:

We fixed a bug where when a date was selected to delete a banner from the website the schedule didn’t work properly. All ads now get deleted automatically when marked.

Searching for a New Vehicle – Harris Ford
Are you Searching for a New Vehicle ?

Craigslist updates:

Craigslist updates:

It seems that CraigsList makes updates to their servers every six months or so and during that time postings are a nightmare.

They have finally release some of the new changes:

“As of today, Craigslist no longer allows IMG, FONT, TABLE, DIV, and SPAN HTML tags in listings. Any of your vehicle posts that still use these design features will likely be flagged immediately.

Image template style is once again no longer available.”

You may still see a few ads coming in and out with some of these features as they trickle down their system but they will be fully disabled pretty soon. Last night and this morning the time stamps in their system were out of order (older ads showing before newer ads for example) leading us to think that some servers are being connected/disconnected to be updated.

We expect the updates to be over by mid next week.