Yago Paramo

Automotive Entrepreneur

Tag: dealer websites

Toyota Site Redesigns

Our newest Toyota site redesigns (see: magictoyota.com) are pretty close to the OEM, included with all the geo changes (ads have the state disclaimers, etc). We put inventory first and research pages second (OEM only has research pages) but made the research pages available via the SRP and the VDP. New to this site is also “thumb enabled” ads, and SRP/VDP images.…

Dealertrack Credit Application Form Updates

In an effort to make the Dealertrack © credit application form better integrated with the website system we will be making a modification to remove special characters from leads before sending to Dealertrack. We are finding a lot of restrictions with their system as far what characters can be received or not. If you have had any issues about not…

“Unlock” Price Generates 42% More Leads

“Unlock” price generates 42% more leads: I’m not a friend of gimmicks, and we have seen similar “forced click” strategies work only on smaller programs like for example two stage credit apps for secondary financing websites. The “unlock” idea came after the EOM imposed requirements of having engaged the customer before disclosing discounted prices beyond factory incentives. The results are…

Benefits of Responsive Websites

One of the most essential pieces of having an online marketing strategy is having the most up-to-date tools and technologies to not only catch your potential customers but retain them with accessibility, versatility, and memorable branding and visuals. One of the many Benefits of Responsive Websites is that they do exactly that: their eye-catching design is not only dynamic and…