Match sales data to your PPC campaigns and align them. CAROi heatmap targeting is a good advance; you should read it just to know what tools are available so you can use them whether is now or in the future.
CAROi heatmap targeting links the geofencing concept with your GAN account via your DMS data. This tool will allow you to spend your budget better by lowering the budget of lower-performing campaigns over time and increasing the better performing ones (or adding more campaigns with the same budget). Notice that while you don’t have to use DEP as your agency, you have to have CAROi set up (with a DMS access fee).
The website platform must also be connected to your Google Adwords Account.
Email me if you have any questions at firstname.lastname@example.org or come see me at NADA, March 22-25.
Yago de Artaza Páramo email@example.com