“If you don’t review your PPC campaigns individually you are not improving the underperforming models.”
If we run longer and better funded campaigns on the top models, dealer name + geo, OEM + geo, etc you will find every customer around you (customers that know you) that already intend to buy a vehicle from you.
The result is great campaign numbers (clicks, phone calls, leads, etc) but NO GROWTH. Campaigns must be based on inventory level, offers available, and model sale numbers goals.
If you want to grow ➡️ firstname.lastname@example.org