If you are interested about what your website company will do in the future, you need to read this:
http://mashable.com/2013/10/10/google-hummingbird-and-small-business/?utm_cid=mash-com-fb-main-link
What Google's Hummingbird Update Means for Small Business
mashable.com
Google's Hummingbird update is changing how search engine optimization works, so businesses need to rethink how customers are using the Internet.