Millenials, those born after 1982, are often described as tech-savvy, educated, self-involved, socially connected (a product of coming to age during the social networking era), and impatient. At 80 million strong they make up the largest generation in U.S. History since the Baby Boomers. According to industry experts they carry as much as $170 billions annually in spending power. Car dealerships and automotive brands that can develop brand loyalty early are well positioned to reap a hefty portion of the millenial’s spending pie.
Selling a car to millenials is a lot different than selling to their parents. Here are two things that car dealerships can do to market to millenials.
Get On Social Media
For many millenials, their social network is the center of their lives. It’s the driving force that keeps them updated with their peers and the world around them. In fact, some millenials don’t make a move without consulting their social network. It’s important for car dealerships to develop a social presence. This means crafting social media content that is shareable and using social media as facilitator for communications with them.
Target Them Where They Spend Their Time
Millenials came of age in the era of personal computing and have fully embraced the era of the smartphone. It’s estimated that they spend as much as 8 hours a day consuming media through various devices. Whether it’s checking their e-mail on their desktop, texting their friends on their smart phones, or reading an article on their tablet; millenials spend a lot of time online. If car dealerships want to attract millenials, then they need to invest in their online presence. This means doing PPC advertising to drive traffic to their site, making sure the dealer website is SEO optimized so that it can be found on organic search results, and crafting a user friendly website that’s easy to navigate for both desktops and mobile devices.
Why not let Content Motive’s dealer marketing experts handle your social media and SEO marketing needs for you?