Today, more and more people are refining their purchasing decisions from the comforts of their home as they use web-based tools and resources. This includes using google, going to the site, and reading reviews. That is How Reviews Help Your Dealer Website since more and more people make decisions at home before going out to the dealer.
Why Reviews for Your Dealer?
First, there are many things to consider when it comes to reviews. The number of people who regularly, or at least, occasionally, has increased significantly in the past five years. It has gone from 71% to a whopping 92% of people who now read online reviews at least occasionally or all the time. Out of all those people, about 40% of consumers form an opinion just by reading one to three or so reviews.
All reviews must be written within a month or so for it to be relevant. A review that was posted six months ago may not have the same effect as one that was written within the last couple weeks. When it comes to thinking about How Reviews Help Your Dealer Website always put yourself in a consumer shoes and ask, what would they do? Another big fact is that most consumers say positive reviews make them trust a business more.
How Reviews Help Your Dealer Website
Now, you may wonder how this benefits your dealership. The increase of consumers who use reviews should be enough to sway most dealers to take full advantage of reviews. If you get reviews out there based on your dealer, you will draw more attention from consumers to check you out for their next vehicle purchase. Besides reviews, word of mouth is one of the biggest, and free, advertising techniques you want.
With 92% of people looking at reviews, it is smart to post those reviews directly on your dealer site. This will increase SEO value, improve conversion rates, and customers may start to build trust. There are many reasons as to why reviews n your site can overall help you out.
There are many reviews out there on the internet but they can easily be found with a simple search. How Reviews Help Your Dealer Website can ultimately make or break your business. That is why we at Dealer Lab want to help you post and get the reviews up for you. If you have any questions, you can contact us at 877-622-2291 or through our website.