I’m not a friend of gimmicks, and we have seen similar “forced click” strategies work only on smaller programs like for example two stage credit apps for secondary financing websites. The “unlock” idea came after the EOM imposed requirements of having engaged the customer before disclosing discounted prices beyond factory incentives.
The results are in and the set up is easy, there is no cost, and the results are better. However, you must have your price strategy well set up on your website and your lowest price behind the “unlock” will not be on 3rd party sites (just on your website upon interaction).
Yago de Artaza Páramo