In the dashboard you will now notice that leads can be classified as a paid PPC lead.
These leads will have a dollar sign $ indicating that those are not organic to the website.
Our goal is to further integrate assets like Google PPC that are external but related to your web presence.
With one quick look you will be able to see how many leads and what type of leads you get every day in the website. The different icons show where the leads originate and in some cases they can have several sources of information. In the attached screenshot you can see that the PPC click resulted in a chat lead. There are 2 other instances in this example where you can see how the system differentiates from submissions from the dealer’s mobile site.
To learn more about car dealer PPC go to Integrated PPC.