Yago Paramo

Automotive Entrepreneur

Sorry Edmunds & Yahoo Autos: Google Added Cars To Knowledge Graph

Google announced yesterday on Google+ that they have added car/automobile results to the knowledge graph. So now when you search for [2013 ferrari ff] (hint, who is your favorite search blogger, would make for a nice holiday gift) you will get the knowledge graph at the top right of the page:

Google Car Knowledge Graph

Google doesn’t say where the data comes from but there are plenty of free data sources out there for Google to use.

As you can see, it shows name of the car, type of car, image of the car, the make, price, miles per gallon, engine sizes, other models, other configurations with a link to other searches related to it. When you click on the other cars under this one, it brings up the carousel effect, which looks like this:

click for full size

The sad part is that it will take away search traffic from Edmunds, Yahoo Autos and other car sites.

Here is the mobile result, as you can see, you need to scroll to get to the search results:

Google Car Knowledge Graph Mobile

On Google Glass it is even harder to get to any search results, all you get is this and when you click on it, it shows a snippet of the data as you scroll:

Google Car Knowledge Graph Mobile Google Glass

Forum discussion at Google+.

Source: http://www.seroundtable.com/google-car-knowledge-graph-17770.html