Yago Paramo

Automotive Entrepreneur

What is online content marketing?

Online content marketing is any marketing done online that involves the creation and sharing of media and publishing content in order to acquire customers.  This information can be presented in a variety of formats, including custom websites, custom webpages, blogs, review sites, social media, how-to guides, question and answer articles, photos, etc.

So basically, online content marketing is the art of communicating with your customers and potential customers without selling.  It is a non-confrontational form of marketing. Instead of pitching your products or services, you are delivering information that makes your buyer smarter and increasing their interest in the product. The essence an online content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and returning loyalty.

 How does online content marketing create website traffic?

Traffic is received through search engines and social media.  Our content is written in a way that utilizes keywords that customers search for.  Most of our keywords are also accompanied with local cities and places near your potential customers.  Example: some one lives near Everett, WA and they are searching for a new Honda Fit.  Naturally that person may search for “New Honda Fit in Everett” or “New Honda Fit for Sale near Everett”.  If the correct keywords and locations are used, then your website traffic will increase. Along with these keywords, we also up-sell and educate your readers with our professionally written articles. Our articles are accompanied with call to action buttons and links, to retain the customer and keep them on your site. This leads to conversions and increased sales.

What are our content goals?

  • Brand / Dealership Awareness
  • Lead Conversion
  • Customer Conversion
  • Customer Service / Education
  • Retention / Loyalty
  • Up-Sell

Want to learn more about how Content Motive can help your dealership retain and get new customers? Click here for a free web presence evaluation.