Yago Paramo

Automotive Entrepreneur

Month: August 2014

New Google AdWords integration

We have launched an new feature in the DealerLab AMMP reporting dashboard. You can now see your keyword level stats by following the steps below! This feature is already implemented and working for those of you with Google AdWords integrated with your DealerLab website. 1. Inside the marketing tab on your DealerLab dashboard, scroll down to one of your campaigns and click on the link that says “Click Here To View Adgroup Breakdown” 2. Once your ad groups load, there will be a keyword column. Click on the word ‘Keywords’ for the ad group you would like to see additional details for. A pop up window will show all of your keyword level stats for that ad group.  Remember that we don’t have to do your PPC in order for you to take advantage of this integration, we can integrate any company doing PPC for you.  This new integration offers a higher level of transparency and a much easier way for the dealers to be informed on where their money is being spent without having to access multiple systems to get the … Continue reading

CRAIGSLIST-Selection tool & areas

Selective Posting Interface This new interface will allow the dealer to select which cars they want posted to Craigslist. It works for both new and used inventory. This will useful for budget conscious dealers that want to select a group of used cars but also for new car managers that want to advertise just a small group of new cars. I can think already about many scenarios where this will be useful to a new car manager: You can run a 20 truck campaign ($100 for a month) on F-250’s diesel if you have a heavy rebate on those and compete with dealers selling ‘current -1 -2 models’. I also see it very useful for VW running the $199 Jetta lease or Honda in the Civic. Non Prepaid Areas We now have the ability to post to any area within the United States whether you can buy prepaid blocks or not.  For more information please contact Jim Gillen [email protected]