Yago Paramo

Automotive Entrepreneur

Tag: Mobile Marketing

Local Mobile Searches

Yelp indexes very well specially on mobile searches. However, many mobile users are using social media apps that can bring recommendations based on geo locations, such as services like Facebook Local. Will this new offering for local mobile searches (in a sense a network consolidation) affect relying on location indexing dependent services (like Yelp)? Will they go out of fashion? Yago de…

BZ Results Websites – remember them?

Remember those BZ Results websites (they were acquired by ADP in 2006)? If you don’t I’ll tell you: Those looked good. Mainly flash based, they appealed to the most dangerous word in the automotive industry: “I like that” (rather than “the data shows we should use this one instead”). Those guys made money. They are long gone but flash survived…