Yago Paramo

Automotive Entrepreneur

Will this affect the future of attribution?

Will this affect the future of attribution?
Attribution tools rely on more than straight customer input; there is an entire ecosystem of IP tracking systems, algorithms, etc put to work to anonymously identify the customer or at least to classify the customer so we can properly assign a targeted campaign. But attribution assignment relies somewhat on its ability to record.
Until now a lot of apps have some freebie just so they could record and create a map of what you do, who you are, and sell it.
This will not stop the current sophistication of the attribution tools but it may be a warning of things to come:
Companies like Google will make it harder to happen and not just for the right reasons but because this knowledge makes their network further valuable.

“Google is cracking down on apps collecting info they don’t need”


Yago de Artaza Páramo