Leaving #aaas2017 with a great present, a signed copy of Brian Pasch’s new book “Who sold it”.
I can’t recommend it yet because I haven’t read it but I’m not finding many other Automotive attribution guides in the market.
As you can see in my Goodreads profile I’ve read so far 40 books 📚 this year out of a 45 total goal. Not all of them about business, I read a lot about sports improvement and history, but the key as Brian and Glenn’s message has been for years, never stop learning .
Good or bad but based on the quality of the #aaas2917 conference I would recommend that you read this book to at least gain a basic understanding of attribution. You will hear a lot about this in 2018 and onwards .