Yago Paramo

Automotive Entrepreneur

Category: inventory

Upgrade to High Resolution Images

Are you still playing with CDK’s 640×480 images? No pixelation, we can actually take native resolution images and offer your customers your inventory as it was meant to be seen. We started in the 90’s with 1 image because that is what Autotrader Magazines took. The size was 640×480 because it was the default size in most digital cameras at…

PPC Campaign Problems

PPC campaigns without constantly inspecting inventory levels are a big part of wasted budget. I searched “land cruiser” from Lake Stevens WA and Google showed “Rodland Toyota” paid ad as my key words and geo matched their campaign. Upon clicking on their ad I landed in a zero results SRP. Could be that the dealer recently sold the only Land…

Introducing DEPi

We are proud to be introducing DEPi, the NEW Dealer eProcess Inventory Management System with unlimited exports, bulk inventory updates, HD photos, vehicle hot spots, 360-interior, video walk-arounds, hyper-zoom, window sticker module, & unlimited EVERYTHING.   Read the official release: http://www.dealereprocess.com/dealer-eprocess-announces-a-new-inventory-management-system/

“Unlock” Price Generates 42% More Leads

“Unlock” price generates 42% more leads: I’m not a friend of gimmicks, and we have seen similar “forced click” strategies work only on smaller programs like for example two stage credit apps for secondary financing websites. The “unlock” idea came after the EOM imposed requirements of having engaged the customer before disclosing discounted prices beyond factory incentives. The results are…