Yago Paramo

Automotive Entrepreneur

Category: dealer websites

Toyota Site Redesigns

Our newest Toyota site redesigns (see: magictoyota.com) are pretty close to the OEM, included with all the geo changes (ads have the state disclaimers, etc). We put inventory first and research pages second (OEM only has research pages) but made the research pages available via the SRP and the VDP. New to this site is also “thumb enabled” ads, and SRP/VDP images.…

Dealertrack Credit Application Form Updates

In an effort to make the Dealertrack © credit application form better integrated with the website system we will be making a modification to remove special characters from leads before sending to Dealertrack. We are finding a lot of restrictions with their system as far what characters can be received or not. If you have had any issues about not…

“Unlock” Price Generates 42% More Leads

“Unlock” price generates 42% more leads: I’m not a friend of gimmicks, and we have seen similar “forced click” strategies work only on smaller programs like for example two stage credit apps for secondary financing websites. The “unlock” idea came after the EOM imposed requirements of having engaged the customer before disclosing discounted prices beyond factory incentives. The results are…

Mobile Swipe Functionality

New feature (long overdue 😳): Mobile swipe functionality. We have added new functionality to both the SRP and VDP pages on your website! Now when using a mobile device, users have the ability to ‘swipe’ through vehicle images in addition to the original functionality of clicking the arrows to scroll through images. If you have any questions let me know!…

Facebook extends messenger capabilities to business websites

In short, there is a way to replace your current chat/text system and implement messenger (FBM). Not everyone has Facebook and not everyone that has Facebook has or uses messenger (it is a separate download for mobile devices) but the advantages of using FBM could be enormous. For one you will have some knowledge of who is that you are…