This is how campaigns burn budget without results: I googled “Dougs Cadillac” and a Ford dealer’s ad shows up? I’m in Everett right now, 30+ miles (60+ minutes) from this Ford dealer. This was not a geo issue with Google. The campaign parameters and key words are just wrong. The keywords don’t match the PPC result. Maybe this was…
Category: PPC
PPC Campaign Problems
PPC campaigns without constantly inspecting inventory levels are a big part of wasted budget. I searched “land cruiser” from Lake Stevens WA and Google showed “Rodland Toyota” paid ad as my key words and geo matched their campaign. Upon clicking on their ad I landed in a zero results SRP. Could be that the dealer recently sold the only Land…
Review Your PPC Campaigns
“If you don’t review your PPC campaigns individually you are not improving the underperforming models.” If we run longer and better funded campaigns on the top models, dealer name + geo, OEM + geo, etc you will find every customer around you (customers that know you) that already intend to buy a vehicle from you. The result is great campaign…
Toyota PPC Budget Increase Yields Results
Toyota PPC budget increase yields results: when dealers ask about Google spend they don’t understand that there is a direct correlation between spend, traffic, and leads. These numbers are from a Toyota dealer. It went from $5000/month, to $8000/month, to this at $17,000/month in a quick 3 month growth. Notice that traffic grew almost at the same percentage as leads.…
Will this affect the future of attribution?
Will this affect the future of attribution? Attribution tools rely on more than straight customer input; there is an entire ecosystem of IP tracking systems, algorithms, etc put to work to anonymously identify the customer or at least to classify the customer so we can properly assign a targeted campaign. But attribution assignment relies somewhat on its ability to record.…
Seattle Google Mixer
Small gathering with Google to discuss what’s new in Automotive #seo #sem with Satish Pandiyan. Wan’t to know what we learned? Reach out to Sammi at [email protected]