Match sales data to your PPC campaigns and align them. CAROi heatmap targeting is a good advance; you should read it just to know what tools are available so you can use them whether is now or in the future. CAROi heatmap targeting links the geofencing concept with your GAN account via your DMS data. This tool will allow you…
Author: Yago Paramo
automotive seo, car dealer websites, compliance, Dealer eProcess, dealer websites, DEP West, Toyota, Website, website seo
Toyota Site Redesigns
Our newest Toyota site redesigns (see: magictoyota.com) are pretty close to the OEM, included with all the geo changes (ads have the state disclaimers, etc). We put inventory first and research pages second (OEM only has research pages) but made the research pages available via the SRP and the VDP. New to this site is also “thumb enabled” ads, and SRP/VDP images.…
Dealertrack Credit Application Form Updates
In an effort to make the Dealertrack © credit application form better integrated with the website system we will be making a modification to remove special characters from leads before sending to Dealertrack. We are finding a lot of restrictions with their system as far what characters can be received or not. If you have had any issues about not…
Review Your PPC Campaigns
“If you don’t review your PPC campaigns individually you are not improving the underperforming models.” If we run longer and better funded campaigns on the top models, dealer name + geo, OEM + geo, etc you will find every customer around you (customers that know you) that already intend to buy a vehicle from you. The result is great campaign…
New Vehicle Mobile Menus
We have added new vehicle mobile menus that now list models the same way as on desktop, making it easier for customers to navigate to the vehicle they are looking for (see screenshots below). With the initial mega menus release we looked for a design that was compact as well as that it showed all the options in…
“Unlock” Price Generates 42% More Leads
“Unlock” price generates 42% more leads: I’m not a friend of gimmicks, and we have seen similar “forced click” strategies work only on smaller programs like for example two stage credit apps for secondary financing websites. The “unlock” idea came after the EOM imposed requirements of having engaged the customer before disclosing discounted prices beyond factory incentives. The results are…