Yago Paramo

Automotive Entrepreneur

Category: Digital Marketing

Match Sales Data to Your PPC Campaigns and Align Them

Match sales data to your PPC campaigns and align them. CAROi heatmap targeting is a good advance; you should read it just to know what tools are available so you can use them whether is now or in the future. CAROi heatmap targeting links the geofencing concept with your GAN account via your DMS data. This tool will allow you…

Dealer eProcess Chosen as Mazda Website Certified Provider

DealerEProcess chosen as Mazda website certified provider in the USA: We are now Mazda website and digital marketing certified. So many thanks to a great team of people that worked hard to make this a reality. Email us for a demo: jake.swick@depwest.com Yago de Artaza Paramo yago@DealerEProcess.com

Toyota PPC Budget Increase Yields Results

Toyota PPC budget increase yields results: when dealers ask about Google spend they don’t understand that there is a direct correlation between spend, traffic, and leads. These numbers are from a Toyota dealer. It went from $5000/month, to $8000/month, to this at $17,000/month in a quick 3 month growth. Notice that traffic grew almost at the same percentage as leads.…

Google Is Blocking YouTube on Amazon’s Echo Show and Fire TV

Google is blocking YouTube on Amazon’s Echo Show and Fire TV: Lack of commercial reciprocity makes digital networks act like wired networks and restrict access. You have (or strongly should!) already consider two different networks for your digital advertising: Google and Facebook. I’m risking to say with almost equal budgets. There is nothing wrong with that, other than higher management…