Yago Paramo

Automotive Entrepreneur

Category: Website

Toyota Site Redesigns

Our newest Toyota site redesigns (see: magictoyota.com) are pretty close to the OEM, included with all the geo changes (ads have the state disclaimers, etc). We put inventory first and research pages second (OEM only has research pages) but made the research pages available via the SRP and the VDP. New to this site is also “thumb enabled” ads, and SRP/VDP images.…

Support Contact & Site Search

“72% of customer search your site for answers before they contact support.” I believe that, unfortunately, customers don’t see automotive dealers as “support providers” for the most part and that we don’t get as many questions as we should. Answers on your website promote interaction, increase trust, it brings overall business transparency. A well done list of answers also brings…

Facebook extends messenger capabilities to business websites

In short, there is a way to replace your current chat/text system and implement messenger (FBM). Not everyone has Facebook and not everyone that has Facebook has or uses messenger (it is a separate download for mobile devices) but the advantages of using FBM could be enormous. For one you will have some knowledge of who is that you are…

Hyper-Zoom by Dealer eProcess

Just launched our hyper-zoom tool at www.northwesthonda.com The tool relies on having large images (2Megs or more) loaded in the background so they offer deep detail when zoomed. In the top example customers are able to see damage in the vehicle (transparency) and in the bottom example they can zoom into features. You can see similar technologies used at Nike.com…