Yago Paramo

Automotive Entrepreneur

Category: car dealer websites

Toyota Site Redesigns

Our newest Toyota site redesigns (see: magictoyota.com) are pretty close to the OEM, included with all the geo changes (ads have the state disclaimers, etc). We put inventory first and research pages second (OEM only has research pages) but made the research pages available via the SRP and the VDP. New to this site is also “thumb enabled” ads, and SRP/VDP images.…

Dealer eProcess Chosen as Mazda Website Certified Provider

DealerEProcess chosen as Mazda website certified provider in the USA: We are now Mazda website and digital marketing certified. So many thanks to a great team of people that worked hard to make this a reality. Email us for a demo: jake.swick@depwest.com Yago de Artaza Paramo yago@DealerEProcess.com

Support Contact & Site Search

“72% of customer search your site for answers before they contact support.” I believe that, unfortunately, customers don’t see automotive dealers as “support providers” for the most part and that we don’t get as many questions as we should. Answers on your website promote interaction, increase trust, it brings overall business transparency. A well done list of answers also brings…

BZ Results Websites – remember them?

Remember those BZ Results websites (they were acquired by ADP in 2006)? If you don’t I’ll tell you: Those looked good. Mainly flash based, they appealed to the most dangerous word in the automotive industry: “I like that” (rather than “the data shows we should use this one instead”). Those guys made money. They are long gone but flash survived…

New Inventory Search Features

We added two new search fields to every website inventory; search by package and search by features. The data is dependent on what the VIN decoder provides which nowadays is pretty accurate. Check it for example at www.larsondodge.com The idea is three fold: 1) It was added as one of the several refine search options. Non intrusive but available for customers…