Chicago based Maria Espinoza will focus on what are the best conversion points in a website. After looking at over 1000 websites she analyzed the averaged sales leads per form and brought all this information into a powerful presentation about conversion. This is a great class for those of you that want to know what the best website KPA for and why.
Don and Dennis are the 800 lbs gorilla in the room. Very interesting technology that they develop with our team. Let me give you my 30K feet view:
You can now do a soft pull from every-single-form that is used in a website (soft pulls don’t require permission), and the data that you get has the customer’s current auto loan, with %, amount left, and monthly payment. So if the customer has a 2012 Toyota Corolla with a payment of $400/month at 15% rate and you can out him on a 2014 with a 6.99% therefore lowering the payment significantly, how is that for a conversation started with a simple lead that came to your site?
If you have questions or comments don’t ask me, I know about 2% of what a person needs to know about financing in the automotive industry. Come to see Don and Dennis speak and view these new technology developed with DealerLab, Dealereprocess, and Transunion.
As one of the nation’s leading BDC trainers, New Jersey based Sean Bradley will focusing on one of his latest dealer and the amazing transformation he was able to achieve.
Last and least! Yago Paramo will focus on content but specifically for the financing side of the business. Generating finance leads and traffic. I will expose some knowledge on geo targeted financing content, location based ads, and some things that we have never shared before. I will not have a power point but a conversation about the possibilities and ideas that a dealer can develop with a content based strategy.
This is a free event to all PGI and Dealer Lab customers.
Tuesday 24th–Car Dealers
Wednesday 25th–Boat and RV dealers