Yago Paramo

Automotive Entrepreneur

Category: Content Marketing

Evaluating SEO

The devaluation of content is real from a global point of view: thanks to key word stuffing and article spinners Google (d)evolved? ranking signals into the current model of “unique content” (is a little bit more complicated than that but…). However if you stop for a second from evaluating SEO purely as a means to bring more traffic and you…

BZ Results Websites – remember them?

Remember those BZ Results websites (they were acquired by ADP in 2006)? If you don’t I’ll tell you: Those looked good. Mainly flash based, they appealed to the most dangerous word in the automotive industry: “I like that” (rather than “the data shows we should use this one instead”). Those guys made money. They are long gone but flash survived…

Benefits of Mega Menus for Dealer Websites

There are many Benefits of Mega Menus for Dealer Websites that you can be missing out on if you do not have them. Not only do mega menus help with organization, they can improve your SEO as well. That is the biggest available benefit for many different reasons. Not only that, but it helps organize everything. We at Dealer Lab…

Improve Leads on Your Dealer Site with Credit Applications

If you have an online website for your dealer, there are a lot of different things you can put on it to make it stand out, be beneficial to potential customers, and bring in more profit. Besides the obvious inventory, one thing you should have on your site is an easy credit application. You can easily Improve Leads on Your…