Automotive Entrepreneur
Radio spots or TV advertising have been considered the go-to avenue for businesses to increase their brand awareness. Traditionally, search advertising brings its value through clicks, impressions, and conversions. However, a recent study by Google brings new insights into the effectiveness of search ads. The results may surprise you. The Study In 2013 Google ran […]
The post Study Finds Top Search Positions Raise Brand Awareness appeared first on Integrated PPC.
Chicago based Maria Espinoza will focus on what are the best conversion points in a website. After looking at over 1000 websites she analyzed the averaged sales leads per form and brought all this information into a powerful presentation about conversion. This is a great class for those of you that want to know what the best website KPA for and why. Don and Dennis are the 800 lbs gorilla in the room. Very interesting technology that they develop with our team. Let me give you my 30K feet view: You can now do a soft pull from every-single-form that is used in a website (soft pulls don’t require permission), and the data that you get has the customer’s current auto loan, with %, amount left, and monthly payment. So if the customer has a 2012 Toyota Corolla with a payment of $400/month at 15% rate and you can out him on a 2014 with a 6.99% therefore lowering the payment significantly, how is that for a conversation started with a simple lead that came to your site? If you have questions or … Continue reading →
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The post LEARNING-Jun 24th Bellevue appeared first on Content Motive.
The post LEARNING-Jun 24th Bellevue appeared first on Integrated PPC.
The post LEARNING-Jun 24th Bellevue appeared first on Content Motive.
The post LEARNING-Jun 24th Bellevue appeared first on Dealer Lab.
The post LEARNING-Jun 24th Bellevue appeared first on Integrated PPC.
The post LEARNING-Jun 24th Bellevue appeared first on Content Motive.
The post LEARNING-Jun 24th Bellevue appeared first on Integrated PPC.
The post LEARNING-Jun 24th Bellevue appeared first on Dealer Lab.
The post LEARNING-Jun 24th Bellevue appeared first on Integrated PPC.
The post LEARNING-Jun 24th Bellevue appeared first on Dealer Lab.
The post LEARNING-Jun 24th Bellevue appeared first on Dealer Lab.
The post LEARNING-Jun 24th Bellevue appeared first on Content Motive.
The whole point of SEO is making it to the top of the search results. In the example we are searching for a “2014 Toyota Corolla Everett”. Something to note for this search is that this dealership is not in Everett and there is a different Toyota dealership in Everett. The results are obvious; the […]
The post Long Tailed Searches out of market appeared first on Content Motive.
Website content building: Plans include one time contracts and monthly contracts. I would suggest to any dealer to sign up for recurring monthly content. Most dealers do 10 pages per month. Example pages: Page – 2014 BMW M4 Finance near Hammond Page – 2014 Hyundai Genesis for Sale near Lacey Page – Loans for […]
The post Dealer Content Marketing starting under $100 per month appeared first on Content Motive.
With the FIFA World Cup just starting a couple days ago, be prepared for World Cup mania to reach all ends of the world. As you read this your Facebook news feed is probably saturated with World Cup talk and your favorite sports bar is probably already packed with crazed soccer fanatics. Every 4 years […]
The post How World Cup Search Results Is Related To Your Car Dealership appeared first on Integrated PPC.
Putting a portion of your valuable advertising budget into paid search is a great way to attract new visitors to your dealerships website and sell some cars. Especially when you consider that a report by the Interactive Advertising Bureau found that automotive shoppers are 71% more likely to be swayed by digital advertising than the […]
The post Why your dealership needs PPC and SEM with Call to Action appeared first on Integrated PPC.