If you didn’t know already, you can easily Increase Engagement with Your VDP Pages and it is fairly easy to do as long as you use the benefits of VDP. There are many additional things you can do to make them stand out as well as many things you can do to improve things you already have on your VDP…
Getting the best website for your dealership is highly important when you want to stay competitive and offer plenty of information for potential customers. When you are thinking about Optimizing Your Auto Dealer Website, there are a lot of things you can add and we at Dealer Lab can help you get there. From having a very informative online inventory…
The whole point of SEO is making it to the top of the search results. In the example we are searching for a “2014 Toyota Corolla Everett”. Something to note for this search is that this dealership is not in Everett and there is a different Toyota dealership in Everett. The results are obvious; the […]
Website content building: Plans include one time contracts and monthly contracts. I would suggest to any dealer to sign up for recurring monthly content. Most dealers do 10 pages per month. Example pages: Page – 2014 BMW M4 Finance near Hammond Page – 2014 Hyundai Genesis for Sale near Lacey Page – Loans for […]
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Online content marketing is any marketing done online that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including custom websites, custom webpages, blogs, review sites, social media, how-to guides, question and answer articles, photos, etc. So basically, online content marketing is the art of communicating with your customers and potential customers without selling. It is a non-confrontational form of marketing. Instead of pitching your products or services, you are delivering information that makes your buyer smarter and increasing their interest in the product. The essence an online content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and returning loyalty. How does online content marketing create website traffic? Traffic is received through search engines and social media. Our content is written in a way that utilizes keywords that customers search for. Most of our keywords are also accompanied with local cities and places near your potential customers. Example: some one lives … Continue reading →
SEO and PPC have very different costs and results. For PPC/search advertising, your ROI is pretty clear. You spent X dollars, you got Y clicks, of which Z people converted. However, when it comes to SEO and content development, the results are much less clear. When you put the time or money into writing quality content, you might not see any benefits in the first 30 or even 60 days. Over time, though, the more high quality articles you publish, the more your traffic will improve and the more it will benefit your search ranking. This can make SEO very discouraging to pursue, but the results are far more sustainable. With PPC, you buy a click, and boom, it’s over. You either made a sale or you didn’t. With SEO, you are building authority and relevance, which will continue to drive traffic for months or even years. This makes it hard to convince someone just starting out that it’s worth the time and money, but when it comes to long term results, a strong SEO effort will pay dividends. … Continue reading →