Yago Paramo

Automotive Entrepreneur

Category: content

Evaluating SEO

The devaluation of content is real from a global point of view: thanks to key word stuffing and article spinners Google (d)evolved? ranking signals into the current model of “unique content” (is a little bit more complicated than that but…). However if you stop for a second from evaluating SEO purely as a means to bring more traffic and you…

BZ Results Websites – remember them?

Remember those BZ Results websites (they were acquired by ADP in 2006)? If you don’t I’ll tell you: Those looked good. Mainly flash based, they appealed to the most dangerous word in the automotive industry: “I like that” (rather than “the data shows we should use this one instead”). Those guys made money. They are long gone but flash survived…

Increase Engagement with Your VDP Pages

If you didn’t know already, you can easily Increase Engagement with Your VDP Pages and it is fairly easy to do as long as you use the benefits of VDP. There are many additional things you can do to make them stand out as well as many things you can do to improve things you already have on your VDP…

Benefits of Mobile-Friendly Automotive Website Design

In today’s society, there are so many devices out there that we can use to effectively search the internet. This includes a desktop, tablet, phone, and more. However, as you know, each device has a different size screen and operating system making it difficult for websites to look good throughout the lineup without proper setup and help. That is why…