If you have been in automotive for a while you may remember Marlboro Nissan (56k Facebook likes) as one of the first dealers that put “using Facebook for business” on the map. Besides a few superstars like these guys (they also happen to be our client) the rest of the automotive world has struggled to fetch more than a few…
Tag: social media
Google Is Blocking YouTube on Amazon’s Echo Show and Fire TV
Google is blocking YouTube on Amazon’s Echo Show and Fire TV: Lack of commercial reciprocity makes digital networks act like wired networks and restrict access. You have (or strongly should!) already consider two different networks for your digital advertising: Google and Facebook. I’m risking to say with almost equal budgets. There is nothing wrong with that, other than higher management…
Who Do You Hire for Social?
“That’s crazy some of my posts get up to more than 40k views a day just wondering how that happens if you only have 6k friends?” Meanwhile I get a miserable few hundred views on my posts after reading and thinking about a topic for hours. It’s ok, I’m not salty, I know I cannot compete. I must improve my…
advertising, Auto Dealer Marketing, car dealer websites, content, Content Marketing, dealer websites, Digital Marketing, mobile, social media
BZ Results Websites – remember them?
Remember those BZ Results websites (they were acquired by ADP in 2006)? If you don’t I’ll tell you: Those looked good. Mainly flash based, they appealed to the most dangerous word in the automotive industry: “I like that” (rather than “the data shows we should use this one instead”). Those guys made money. They are long gone but flash survived…
“For every action there is an equal and opposite reaction, plus a social media overreaction”
Something that sounds so negative is actually one of the best Social Media marketing advices for the auto industry. The most expensive part of the SM campaign is the ad, the graphics, the campaigns can actually be done once and reused (settings wise) with minor modding from one to the next. The inexpensive campaign uses the same ad for the…