The CraigsList reporting tool is now available in the website’s back end. Log in your DealerLab.com account, click on the marketing tab then click on CragsList report. The report also provides (not shown on screenshot) the phone call records and email transcript. We also provide a link to the live ads or in case you work in multiple areas, links to the ads on these. The Craigslist reporting is part of an effort to get as many systems integrated during 2014 and make dealer’s log ins easier then ever. Interested in Craigslist for car dealers. Auto Classified Solutions has a posting platform that is integrated with our Dealer Lab back-end.
Month: March 2014
Rebates tool FREE
We finally finished our rebates tool for new cars.
The tool allows you to manage blocks of rebates, apply them to groups of cars selected, and the system will calculate the new price deduction from the MSRP. The system will also send all the rebate inf…
Virtual Credit Consultant is FREE
We launched the Virtual Credit Consultant last year in an effort to create a better online financing application for the dealers. The VCC is now FREE for all DealerLab.com customers. The VCC can be installed in: The SRP–See top banner The VDP–See “Get Pre-Approved” to the right. The Home Page It is mobile responsive (See attached image) The VCC doesn’t just work for special financing, the tool is just a credit application, the information around it in the page makes it look one way or another. That means that it is also useful for dealers not looking for special finance customers but just for customers to apply for credit via their website. The VCC is also mobile adaptive, if your mobile traffic is right now 30% of your total traffic this represents a 30% increase on chances to get a credit application done for the dealership. We can add the VCC to both the mobile SRP and the mobile VDP as well as the banner on the mobile home page. It also works great in tablets. You can access your … Continue reading →
Auto Dealer Marketing, car dealer websites, content, Content Marketing, Digital Marketing, seo, seo content
What is online content marketing?
Online content marketing is any marketing done online that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including custom websites, custom webpages, blogs, review sites, social media, how-to guides, question and answer articles, photos, etc. So basically, online content marketing is the art of communicating with your customers and potential customers without selling. It is a non-confrontational form of marketing. Instead of pitching your products or services, you are delivering information that makes your buyer smarter and increasing their interest in the product. The essence an online content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and returning loyalty. How does online content marketing create website traffic? Traffic is received through search engines and social media. Our content is written in a way that utilizes keywords that customers search for. Most of our keywords are also accompanied with local cities and places near your potential customers. Example: some one lives … Continue reading →
CraigsList Website Integration
The CraigsList posting report system, now integrated with your dealer website backend: (AutoClassifiedSolutions.com) has been integrated with the back end of the DealerLab.com websites. In short: Now you can access all your CL posting budget, expense, call reports, email reports, etc from the website’s back end. “I know that what we did here looks easy but these systems are completely different. A lot of work went into this and I want to that Dustin Moore–lead programer in the Seattle office and Dan Whiten–lead programer in the Chicago office for putting their teams together and get this done for our dealers” – Yago Paramo, CEO of PGI Digital. Our goal with this integration is to have more and better systems integration so dealers can access information faster and from one point of log in. We have not linked the new reporting system to the back end yet! so there is no direct access until we test it for a few days. If you want to take an “early pick” you can log in your DealerLab.com account and you will see something … Continue reading →
New Feature: Mobile Menu
Dealer Lab and Dealer e-Process’ rolled out its newest feature “mobile menu” across all of its mobile sites. The mobile menu provides easy navigation and access for the customer on-the-go. Mobile Menu Grid The grid displays on every mobile page so customers can access different areas of the site faster as opposed to pressing the “back arrow” multiple times. Menu Tabs When you select the menu grid, the menu expands to show all department/category tabs. Expandable Menu Tabs The menu tab expands to display all menu links so customers can quickly get where they need to go.