Automotive Entrepreneur
Website content building: Plans include one time contracts and monthly contracts. I would suggest to any dealer to sign up for recurring monthly content. Most dealers do 10 pages per month. Example pages: Page – 2014 BMW M4 Finance near Hammond Page – 2014 Hyundai Genesis for Sale near Lacey Page – Loans for […]
The post Dealer Content Marketing starting under $100 per month appeared first on Content Motive.
Google announced a few days ago via Matt Cutts Twitter that they are rolling another Panda update. This is significant because we tend to react to big events but not to small roll outs and Google (Panda updates started in 2011). In this article from last year you can see some time perspective and also a good video from Matt Cutts explaining what to do if you were affected by the changes. How does Panda affect my dealership? We believe that Panda will affect long tail searches right away and different dealers need to look at slightly different strategies depending on their situation. Some easy to see gains are searches like this one 2014 toyota corolla everett. For dealers like Tom Matson in Auburn where they have heavy PPC competition plus Google bringing “other” Auburn’s across the US into the SERP local content was very important (notice usually Auburn Dodge Indiana in the SERP). Content strategies: There is no one strategy better than other, there is a time line of strategies. Focus on your area of business first so you show Google content and keywords for your … Continue reading →
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
May 20th, Google released yet another update to their search algorithm. This update primarily targeted duplicate content, thin content, and low quality content. This update is estimated to effect approximately 7.5% of search results. Everyday Google is working on ways to improve their search results, trying to serve up the best possible search results. What is duplicate content, thin content, and low quality content? Duplicate content is when one website steals or borrows content from another website. For example an article from one blog is copy and pasted into another blog. Google gives very little value to content it recognizes as duplicate than original / unique content. Thin content is when a webpage or website has very little content on the page or site. Google doesn’t give a number of words it likes to see on every page, but if a webpage has less then 50 or 100 words on it, there is a chance Google won’t value it very highly. Low quality content is a mixture of duplicated content, spammy content, bad spelling, and grammatical errors. If a webpage’s … Continue reading →
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
Like Michael Jordan & Scottie Pippen, peanut butter & jelly, and under appreciated R&B 70′s duo Herbs & Peaches – reunited and it feels so good – SEO & PPC together is greater than the sum of its parts. Some people may disagree with that statement and make this analogy, “Why should I pay for the milk (PPC) when I have a cow that will give it away for free (SEO)”. This argument might be valid if we’re talking about bovines and dairy products. However, we’re not talking about free milk; we’re talking clicks and conversions. Those who treat SEO and PPC as two mutually exclusive online marketing tactics will be missing out on tremendous digital marketing opportunities. Here are some reasons why you should be utilizing both SEO and PPC in your digital marketing campaign. The Rules of Real Estate Think of the SERP (search engine results page) as valuable real estate. Any screen space above the fold can be considered valuable waterfront property. Screen space below the fold on the first page is a rather nice neighborhood … Continue reading →
Online content marketing is any marketing done online that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including custom websites, custom webpages, blogs, review sites, social media, how-to guides, question and answer articles, photos, etc. So basically, online content marketing is the art of communicating with your customers and potential customers without selling. It is a non-confrontational form of marketing. Instead of pitching your products or services, you are delivering information that makes your buyer smarter and increasing their interest in the product. The essence an online content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and returning loyalty. How does online content marketing create website traffic? Traffic is received through search engines and social media. Our content is written in a way that utilizes keywords that customers search for. Most of our keywords are also accompanied with local cities and places near your potential customers. Example: some one lives … Continue reading →
Adding Google+ Authorship to your custom pages is becoming a vital process for search engine results. This simple process, which adds a simple line of code to your pages (much like a byline on any article), creates a “rich snippet” in Google’s search results that comes complete with the contributor/writer’s name and photo. Google Authorship is important for several reasons. The first is that these “rich snippets” pop visually next to untagged search results. With a photo and accreditation, these search results stand out from the crowd in a search and generate more visits as a result. Another reason G+ Authorship has been gaining traction in search results is that these “rich snippets” also allow browsers to search for more pages by a listed author. Having Google Authorship integrated into your pages is a first step toward verified identity and helps establish what Google has termed “Author Rank” (which is not a replacement for page ranking, but a separate system with ties into page rankings). Because Google Authorship is based on the Author’s validity and reputation, along with deep ties … Continue reading →