The devaluation of content is real from a global point of view: thanks to key word stuffing and article spinners Google (d)evolved? ranking signals into the current model of “unique content” (is a little bit more complicated than that but…). However if you stop for a second from evaluating SEO purely as a means to bring more traffic and you…
Category: content
advertising, Auto Dealer Marketing, car dealer websites, content, Content Marketing, dealer websites, Digital Marketing, mobile, social media
BZ Results Websites – remember them?
Remember those BZ Results websites (they were acquired by ADP in 2006)? If you don’t I’ll tell you: Those looked good. Mainly flash based, they appealed to the most dangerous word in the automotive industry: “I like that” (rather than “the data shows we should use this one instead”). Those guys made money. They are long gone but flash survived…
Auto Dealer Marketing, Benefits, content, Dealer Lab, inventory, Inventory Management, Marketing, pgi auto, Products, seo content
Increase Engagement with Your VDP Pages
If you didn’t know already, you can easily Increase Engagement with Your VDP Pages and it is fairly easy to do as long as you use the benefits of VDP. There are many additional things you can do to make them stand out as well as many things you can do to improve things you already have on your VDP…
Responsive vs. Adaptive Websites
When it comes to Responsive vs. Adaptive Websites, there are a lot of differences and benefits so it is important to know which format is right for you. That is why it is important to know the differences between them and what they can bring to the table. However, most dealers today are switching to responsive due to its device…
Benefits of Mobile-Friendly Automotive Website Design
In today’s society, there are so many devices out there that we can use to effectively search the internet. This includes a desktop, tablet, phone, and more. However, as you know, each device has a different size screen and operating system making it difficult for websites to look good throughout the lineup without proper setup and help. That is why…
6 Online Marketing Tips For Used Car Dealers
Selling used cars can be more difficult than selling new cars because you have to give as many details as you possibly can about the vehicle when brand new cars people can see details from the manufacturer site. These 6 Online Marketing Tips For Used Car Dealers can easily help you turn things around and help you move your inventory…