In short, there is a way to replace your current chat/text system and implement messenger (FBM). Not everyone has Facebook and not everyone that has Facebook has or uses messenger (it is a separate download for mobile devices) but the advantages of using FBM could be enormous. For one you will have some knowledge of who is that you are…
Category: Auto Dealer Marketing
advertising, Auto Dealer Marketing, car dealer websites, content, Content Marketing, dealer websites, Digital Marketing, mobile, social media
BZ Results Websites – remember them?
Remember those BZ Results websites (they were acquired by ADP in 2006)? If you don’t I’ll tell you: Those looked good. Mainly flash based, they appealed to the most dangerous word in the automotive industry: “I like that” (rather than “the data shows we should use this one instead”). Those guys made money. They are long gone but flash survived…
advertising, Auto Dealer Marketing, car dealer websites, inventory, Inventory Management, Marketing, system tools
New Inventory Search Features
We added two new search fields to every website inventory; search by package and search by features. The data is dependent on what the VIN decoder provides which nowadays is pretty accurate. Check it for example at www.larsondodge.com The idea is three fold: 1) It was added as one of the several refine search options. Non intrusive but available for customers…
Google Posts
Google just rolled out something new, called . It is basically like a little image/card with the ability to have a link on someone’s Google My Business Page. (See the example below, circled in green) Cool Things: · It’s FREE! (to Google). You have to maintain/manage/create the graphics/offer/landing pages (or we can do it with your PPC)…
New Google my business based ads (mobile view).
New Google my business based ads (mobile view). They give you the ability to add them with a date frame (week end offer for example) and link them to a specific URL (specific landing page). This is, by far, your biggest website entry point which means this is a high visibility place. Make the ads and the landing page count.…
Craigslist URL Structure, SEO friendly?
Craigslist just changed their URL structure to include Make Model and trim in some cases. Small change but perhaps an attempt to have a better SEO structure? You can now also send larger photos and the customer can expand. The small photo is at 640X480 (standard automotive feed) and the new larger photo allowed 1200X900