Yago Paramo

Automotive Entrepreneur

Author: Yago Paramo

Reasons Why PPC & SEO Are Better Used Together

Like Michael Jordan & Scottie Pippen, peanut butter & jelly, and under appreciated R&B 70′s duo Herbs & Peaches – reunited and it feels so good – SEO & PPC together is greater than the sum of its parts. Some people may disagree with that statement and make this analogy, “Why should I pay for the milk (PPC) when I have a cow that will give it away for free (SEO)”. This argument might be valid if we’re talking about bovines and dairy products. However, we’re not talking about free milk; we’re talking clicks and conversions. Those who treat SEO and PPC as two mutually exclusive online marketing tactics will be missing out on tremendous digital marketing opportunities. Here are some reasons why you should be utilizing both SEO and PPC in your digital marketing campaign.   The Rules of Real Estate Think of the SERP (search engine results page) as valuable real estate. Any screen space above the fold can be considered valuable waterfront property. Screen space below the fold on the first page is a rather nice neighborhood … Continue reading

Measuring Blog Performance by Using Google Analytics

Whether you manage a small, yet burgeoning, blog with a few dozen readers or an immensely popular blog with a profitable Adsense account; you can utilize Google Analytics to gain insightful measurements on your blog’s performance. The myriad of data and graphs may seem daunting at first glance. However, if you know what data to look for; you can cut through the clutter and make sense of all that information. In this article we’ll point out some statistics you should consider monitoring to understand how well your blog is performing. When it comes to blogging, content is king. Great content on your blog will get visitors returning to it repeatedly. Google Analytics allows you to see how many people came to your website once, twice, thrice, etc over a period of time. In the navigation panel go to Audience > Behavior > Frequency & Recency to see this information. Checking the number of return visitors to your blog is worth monitoring on a monthly basis to see if this figure gets better as you continue to develop loyal readers. The … Continue reading

CraigsList integration FREE

The CraigsList reporting tool is now available in the website’s back end. Log in your DealerLab.com account, click on the marketing tab then click on CragsList report. The report also provides (not shown on screenshot) the phone call records and email transcript. We also provide a link to the live ads or in case you work in multiple areas, links to the ads on these. The Craigslist reporting is part of an effort to get as many systems integrated during 2014 and make dealer’s log ins easier then ever. Interested in Craigslist for car dealers. Auto Classified Solutions has a posting platform that is integrated with our Dealer Lab back-end.

Virtual Credit Consultant is FREE

We launched the Virtual Credit Consultant last year in an effort to create a better online financing application for the dealers. The VCC is now FREE for all DealerLab.com customers. The VCC can be installed in: The SRP–See top banner The VDP–See “Get Pre-Approved” to the right. The Home Page It is mobile responsive (See attached image) The VCC doesn’t just work for special financing, the tool is just a credit application, the information around it in the page makes it look one way or another. That means that it is also useful for dealers not looking for special finance customers but just for customers to apply for credit via their website. The VCC is also mobile adaptive, if your mobile traffic is right now 30% of your total traffic this represents a 30% increase on chances to get a credit application done for the dealership. We can add the VCC to both the mobile SRP and the mobile VDP as well as the banner on the mobile home page. It also works great in tablets. You can access your … Continue reading

What is online content marketing?

Online content marketing is any marketing done online that involves the creation and sharing of media and publishing content in order to acquire customers.  This information can be presented in a variety of formats, including custom websites, custom webpages, blogs, review sites, social media, how-to guides, question and answer articles, photos, etc. So basically, online content marketing is the art of communicating with your customers and potential customers without selling.  It is a non-confrontational form of marketing. Instead of pitching your products or services, you are delivering information that makes your buyer smarter and increasing their interest in the product. The essence an online content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and returning loyalty.  How does online content marketing create website traffic? Traffic is received through search engines and social media.  Our content is written in a way that utilizes keywords that customers search for.  Most of our keywords are also accompanied with local cities and places near your potential customers.  Example: some one lives … Continue reading