Instagram recently added “hot spots” to their sponsored ads (two lower images) that provide interactive information about parts of the product. This month we added hot spots to our website platform (top image) as a free feature. The website must be on the 3.5 version (which is also a free upgrade ) and use our inventory system DEPi since the…
Year: 2018
Evaluating SEO
The devaluation of content is real from a global point of view: thanks to key word stuffing and article spinners Google (d)evolved? ranking signals into the current model of “unique content” (is a little bit more complicated than that but…). However if you stop for a second from evaluating SEO purely as a means to bring more traffic and you…
This Is How Campaigns Burn Budget without Results
This is how campaigns burn budget without results: I googled “Dougs Cadillac” and a Ford dealer’s ad shows up? I’m in Everett right now, 30+ miles (60+ minutes) from this Ford dealer. This was not a geo issue with Google. The campaign parameters and key words are just wrong. The keywords don’t match the PPC result. Maybe this was…
PPC Campaign Problems
PPC campaigns without constantly inspecting inventory levels are a big part of wasted budget. I searched “land cruiser” from Lake Stevens WA and Google showed “Rodland Toyota” paid ad as my key words and geo matched their campaign. Upon clicking on their ad I landed in a zero results SRP. Could be that the dealer recently sold the only Land…
Introducing DEPi
We are proud to be introducing DEPi, the NEW Dealer eProcess Inventory Management System with unlimited exports, bulk inventory updates, HD photos, vehicle hot spots, 360-interior, video walk-arounds, hyper-zoom, window sticker module, & unlimited EVERYTHING. Read the official release: http://www.dealereprocess.com/dealer-eprocess-announces-a-new-inventory-management-system/
AWA Website Pinnacle Award in 2018
So proud to receive the AWA Website Pinnacle Award in 2018. Every company in the room tonight has an amazing team and product, it is getting harder every year to stay at the top, and it is the work of many that makes this possible. 2018 started great and we have so much new technology and heart left to…