2018 Driving Sales Highest SEM Award. Keep them coming! So much owed on this one to Geoff Wilkins, Megan Glick, and Samantha Santimaw.
Year: 2018
2018 AWA Best Digital Marketing Award CAROI
2018 AWA Best Digital Marketing Award: CAROI This one is a lot of work but worth it if you have a strong SEM / SEO budget.
SEM Hyper-Locally and Inventory-Dependent
It is me, or, if you already pay CG for: GoogleSearch–>CGWebsite–>MyInventory this new service is doubling up for the same results set? If there is a high relevancy search with a good ROI will I show directly, or will CG? If the answer is CG, then I don’t want this product because a direct customer is better than one that can…
DD24 in Florida
Come see Megan Glick and Gino Cipperoni at DD24 in Florida. Megan and Gino will be talking about Google’s recently released dealer playbook with new guidelines and program changes as well as sharing some of our most successful SEM campaigns this year. If you didn’t get to see us at NADA, we will also be at booth 621! Looking forward to seeing…
HD Images on Google and VDP Complaints
HD images on Google, VDP complaints, and how that ends on my view of automotive online buying: Google just added ‘HD photos only’ search to the image search category, yet they continue to use “scare tactics” while claiming ridiculous speeds for load times needed for small businesses. (Please note that I say “small businesses” because Nike, Amazon, eBay, or Google…
Match Sales Data to Your PPC Campaigns and Align Them
Match sales data to your PPC campaigns and align them. CAROi heatmap targeting is a good advance; you should read it just to know what tools are available so you can use them whether is now or in the future. CAROi heatmap targeting links the geofencing concept with your GAN account via your DMS data. This tool will allow you…