Yelp indexes very well specially on mobile searches. However, many mobile users are using social media apps that can bring recommendations based on geo locations, such as services like Facebook Local. Will this new offering for local mobile searches (in a sense a network consolidation) affect relying on location indexing dependent services (like Yelp)? Will they go out of fashion? Yago de…
Tag: Mobile Marketing
Google AMP Project Changes
How many times in 2017 did Google push to use the YouTube director app? Be careful falling too far for Google’s AMP project. In terms of changes, direct traffic, business name searches, geo + product location, etc. will not be affected. Only a small fraction of long tail searches may be affected. If you don’t even do custom content this…
advertising, Auto Dealer Marketing, car dealer websites, content, Content Marketing, dealer websites, Digital Marketing, mobile, social media
BZ Results Websites – remember them?
Remember those BZ Results websites (they were acquired by ADP in 2006)? If you don’t I’ll tell you: Those looked good. Mainly flash based, they appealed to the most dangerous word in the automotive industry: “I like that” (rather than “the data shows we should use this one instead”). Those guys made money. They are long gone but flash survived…