Custom Dealer Websites
As Unique AS Your Dealership
As Unique AS Your Dealership
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CUSTOM WEBSITE DESIGN
One of a kind dealership websites! For decades dealerships have been successful doing things that make them stand out in the market and your dealership’s website should be no exception. The flexibility and attention to detail is what makes the Dealer Lab website platform the solution to being different in your market.
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MANUFACTURER COMPLIANT WEBSITES
Dealer Lab is a certified website provider that follows the guidelines set forth from the manufacturer. Any vendor can build a website – but building it and keeping it compliant is a completely different story. Enjoy custom dealer website design that is compliant at the same time.
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SITE SEARCH
This Dealer Lab exclusive feature allows a customer to search for what they are looking for from your home page with real time results just like Google. We have literally turned your website into a search engine! Every page and every piece of content is indexed within our platform bringing your content to life. Customers can search as “navigation” or “3rd row seating” and see results!
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ADVANCED SEARCH
Advanced Search gives customers exactly what they are looking for, Options! Customers will be able to find what they are looking for in less time by utilizing a plethora of sorting functions, different inventory displays, unique vehicles categories such as vehicle packages & trim levels, as well as a keyword search box that contains indexable content from the dealers website with functionality similar to Google’s search engine.
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VIDEO GALLERY
Manage and display videos on your website with just a few clicks. Our Video Gallery allows you to categorize the videos you upload and display them. Videos campaigns can be created for individual pages or multiple pages from one convenient module.
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INVENTORY VIDEO INTEGRATION
Enhance your website – Extend your reach. Real true voice, video & Carfax integration with the ability to syndicate inventory to YouTube, Cars.com & Autotrader.
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SEARCH ENGINE OPTIMIZATION
Dealer Lab is a 5-time award winner in the category of Search Engine Optimization. Building a website with Dealer Lab guarantees the highest SEO rankings available.
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PRICING OPTIONS
We are integrated with v-Auto, First Look, eCarlist, AUL tech, Dealer Specialties, CDM data, VinSolutions and Homenet making it easy to make changes to your prices right in our backend tool. We also offer 100% customizable pricing labels, and up to 6 customizable pricing fields that can be displayed on your website.
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25 WAYS TO GET A LEAD
The most important page of your dealership website is the vehicles details page (VDP). While most website providers have 5-7 ways to generate a lead, Dealer Lab VDP’s have 25 different ways to generate a lead making our websites 5 times more successful in converting customers. See which lead forms work in your market & even customize one specific to your dealership!
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AWARDS & ACCOLADES
Build value for every vehicle in your inventory! Any award or accolade that a particular vehicle has will be displayed for your consumers to see just how great your vehicle for sale is. We display awards from Edmunds, Consumer Guide, Intellichoice, Cars.com, GreenCars.org, ALG, and many more.
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AUTOMATED PROMOTIONS
Is your dealership having trouble keeping your website up to date with manufacturer promotions or national campaigns? Automate the process! Dealer Lab handles the artwork, inks and custom pages to bring your website up to date. This service is Free and part of our base platform.
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AUTOMATED SPECIALS
The specials page on all dealership websites is one of the most viewed pages by vehicle shoppers. Automate this process with hundreds of combinations from vehicle pricing & incentives to inventory age to determine which vehicles should be specials.
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AUTOMATED REBATES
Manufacturer promotional data attached to each new vehicle by the VIN number and county of your dealership updated 4 times daily. Most website providers have a manual upload the dealer controls and some don’t have it at all! Automate the process. Every offer, every manufacturer.
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WINDOW STICKERS
Every vehicle that comes from the manufacturer has a window sticker and the customer wants to see it. Why not make it viewable on the vehicle details page of your dealership’s website? With Window Stickers from Dealer Lab your customers will see the REAL window sticker specific to the VIN of the vehicle they are interested in.
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VEHICLE BROCHURES
Today’s consumers gather as much information online as possible BEFORE they come to the dealership to purchase. Real factory colorized brochures are available for every make and model on your website, giving customers the content they are looking for before making a vehicle purchase.
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TOOL BAR CONTROLS
The Dealer Lab toolbar is prominently displayed across the bottom of all websites. This toolbar give dealers the ability to control all social media outlets, Google translate languages, QR Codes, Coupons and much more.
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LIVE EDITS, WIDGETS, FORMS & CUSTOM PAGES
The Dealer Lab Custom Page Builder gives the dealership complete control of the content they wish to add with a few clicks of a button. Utilizing our massive library of widgets dealers can add custom pages with videos, pictures, content, lead forms, coupons & much more. Your custom pages can also include conversion & goal tracking from Google Analytics that you can control.
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INVENTORY MANAGEMENT
With this tool your dealership will be in control of inventory feed importing & exporting, pricing, pictures, descriptions and VIN enhanced data.
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WEBSITE GRADER
Is your website being utilized to its full potential? Each Dealer Lab website features a built in Website Grader. This tool lets you know what areas of your website need attention and what opportunities you may be missing!
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GOOGLE ANALYTICS INTEGRATION
Industry standard for tracking metrics related to website usage. This invaluable tool is integrated directly into the Dealer Lab dashboard giving you access to all data in real time.
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CALL TRACKING
All phone calls by department are recorded and stored in the Dealer Lab dashboard. Dealer Lab provides tracking phone numbers and is also partnered with companies such as CallBright, WhosCalling, KnowMe, etc. giving dealers one less place to log-in to listen to their phone calls.
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SEO ANY PAGE
Every page of your website is 100% editable from an SEO standpoint. Customize your SEO.
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ARTICLE NETWORK
Are you struggling to add content to your dealership website? Are you attacking the surrounding areas with specific vehicle content and terms related to sales, service, parts and finance? The Dealer Lab Article Network is the perfect solution to bringing your SEO and content of your website to a level no dealership could do on their own.
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