Automotive Entrepreneur
Google has recently made some algorithmic changes adding favoritism to newer fresher content. If your website is static and doesn’t produce new pages often, Google will not crawl your website as often. Having new fresh content on your website will not only increase the amount of times Google will crawl your website, it will also […]
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The whole point of SEO is making it to the top of the search results. In the example we are searching for a “2014 Toyota Corolla Everett”. Something to note for this search is that this dealership is not in Everett and there is a different Toyota dealership in Everett. The results are obvious; the […]
The post Long Tailed Searches out of market appeared first on Content Motive.
Website content building: Plans include one time contracts and monthly contracts. I would suggest to any dealer to sign up for recurring monthly content. Most dealers do 10 pages per month. Example pages: Page – 2014 BMW M4 Finance near Hammond Page – 2014 Hyundai Genesis for Sale near Lacey Page – Loans for […]
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Measuring Success Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn’t ranking in Google as highly as you would like. With recent changes to Google Analytics, you can no longer see your keyword search terms. Google […]
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Google announced a few days ago via Matt Cutts Twitter that they are rolling another Panda update. This is significant because we tend to react to big events but not to small roll outs and Google (Panda updates started in 2011). In this article from last year you can see some time perspective and also a good video from Matt Cutts explaining what to do if you were affected by the changes. How does Panda affect my dealership? We believe that Panda will affect long tail searches right away and different dealers need to look at slightly different strategies depending on their situation. Some easy to see gains are searches like this one 2014 toyota corolla everett. For dealers like Tom Matson in Auburn where they have heavy PPC competition plus Google bringing “other” Auburn’s across the US into the SERP local content was very important (notice usually Auburn Dodge Indiana in the SERP). Content strategies: There is no one strategy better than other, there is a time line of strategies. Focus on your area of business first so you show Google content and keywords for your … Continue reading →
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
The post New Panda Update appeared first on Integrated PPC.
May 20th, Google released yet another update to their search algorithm. This update primarily targeted duplicate content, thin content, and low quality content. This update is estimated to effect approximately 7.5% of search results. Everyday Google is working on ways to improve their search results, trying to serve up the best possible search results. What is duplicate content, thin content, and low quality content? Duplicate content is when one website steals or borrows content from another website. For example an article from one blog is copy and pasted into another blog. Google gives very little value to content it recognizes as duplicate than original / unique content. Thin content is when a webpage or website has very little content on the page or site. Google doesn’t give a number of words it likes to see on every page, but if a webpage has less then 50 or 100 words on it, there is a chance Google won’t value it very highly. Low quality content is a mixture of duplicated content, spammy content, bad spelling, and grammatical errors. If a webpage’s … Continue reading →
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.
The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.