Content Marketing Archives - Page 3 of 3

automotive seo, car dealer websites, Content Marketing, dealer websites, Newsletter

Content Strategy

by Yago Paramo on May 12, 2014

We started building a new type of set pages for content, specially focused on new cars. The pages don’t look different than many other companies new car model pages, what is different are the links to content. In this example for Larson Nissan, you can see that besides accessing the inventory, brochures, incentives, etc (information that most dealer websites have) we also added pages with model information and trim information. The model and trim pages are build with unique content as required by the latest Google SEO updates. These pages are not built all at once but several each month, for example you can see that Larson Cadillac has model pages but not trims yet. Whilehttp://www.toyotaoftacoma.com/op-2013-toyota-camry-hybrid-for-sale-near-fife/ it would be easier for us to build it all at once a constant flow of content signals Google that there is new material to index and therefore increases the chances of getting our website crawled and therefore indexed. Enhancing content with video: We also build pages for those dealers that have been working with us for a while for the 2013 model line. … Continue reading →

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What Dealerships Need To Know About Marketing To Millenials

by Yago Paramo on April 17, 2014

Millenials, those born after 1982, are often described as tech-savvy, educated, self-involved, socially connected (a product of coming to age during the social networking era), and impatient. At 80 million strong they make up the largest generation in U.S. History since the Baby Boomers. According to industry experts they carry as much as $170 billions annually in spending power. Car dealerships and automotive brands that can develop brand loyalty early are well positioned to reap a hefty portion of the millenial’s spending pie. Selling a car to millenials is a lot different than selling to their parents. Here are two things that car dealerships can do to market to millenials. Get On Social Media For many millenials, their social network is the center of their lives. It’s the driving force that keeps them updated with their peers and the world around them. In fact, some millenials don’t make a move without consulting their social network. It’s important for car dealerships to develop a social presence. This means crafting social media content that is shareable and using social media as … Continue reading →

New Facebook Updates Looks to Curb News Feed Spam

by Yago Paramo on April 15, 2014

In the age of social networking Facebook has become a large part of any online marketing campaign, alongside SEO and PPC. Just as how Google is constantly making changes to their algorithm to alter best practices and penalize SEO tactics that moved from an acceptable tactic to a spammy tactic (i.e. keyword stuffing); Facebook is following suit with changes of their own that will affect how many businesses use social networking to meet their marketing goals. It’s a common practice for businesses to ask for likes, shares, and comments to promote their product or business. This practice has been going on since business started using their Facebook pages as a marketing tool. Under Facebook’s new guidelines, the social networking giant is cracking down on these calls to action, referring to this practice as “like-baiting”. If a business or website continues to follow the practice of “like-baiting”, it will be much less likely that their posts will show in a users news feed. Another tactic Facebook is looking to squash is recirculated content. It’s not uncommon for businesses to re-post the … Continue reading →

The Pros & Cons of Bidding On Competitor Keywords

by Yago Paramo on April 8, 2014

By its very nature, which is rooted in a bidding system for premium ad placement, PPC is very competitive form of marketing that breeds competition between brands. A PPC strategy that many business owners use is bidding on their competitor’s branded keywords. Bidding on your competitor’s branded keywords can open your business up to customers who you wouldn’t have gotten otherwise. On the other hand, a shot across the bow at your competitor may cause your competitor to retaliate and bid on your branded terms – driving up the CPC for both terms. So before you decide to open the can of worms of bidding on your competition’s keywords, consider the pros and cons. Pros: In general, branded keywords are a great way to attract customers who are high in the sales funnel and still weighing their options between brands. These are customers who may not have known about your brand, otherwise. Bidding on your competition doesn’t cannibalize your organic search listing. Chances are that you probably rank pretty high in organic search listings for your own branded terms. By … Continue reading →

Measuring Blog Performance by Using Google Analytics

by Yago Paramo on April 2, 2014

Whether you manage a small, yet burgeoning, blog with a few dozen readers or an immensely popular blog with a profitable Adsense account; you can utilize Google Analytics to gain insightful measurements on your blog’s performance. The myriad of data and graphs may seem daunting at first glance. However, if you know what data to look for; you can cut through the clutter and make sense of all that information. In this article we’ll point out some statistics you should consider monitoring to understand how well your blog is performing. When it comes to blogging, content is king. Great content on your blog will get visitors returning to it repeatedly. Google Analytics allows you to see how many people came to your website once, twice, thrice, etc over a period of time. In the navigation panel go to Audience > Behavior > Frequency & Recency to see this information. Checking the number of return visitors to your blog is worth monitoring on a monthly basis to see if this figure gets better as you continue to develop loyal readers. The … Continue reading →

What is online content marketing?

by Yago Paramo on March 27, 2014

Online content marketing is any marketing done online that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including custom websites, custom webpages, blogs, review sites, social media, how-to guides, question and answer articles, photos, etc. So basically, online content marketing is the art of communicating with your customers and potential customers without selling. It is a non-confrontational form of marketing. Instead of pitching your products or services, you are delivering information that makes your buyer smarter and increasing their interest in the product. The essence an online content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and returning loyalty. How does online content marketing create website traffic? Traffic is received through search engines and social media. Our content is written in a way that utilizes keywords that customers search for. Most of our keywords are also accompanied with local cities and places near your potential customers. Example: some one lives … Continue reading →

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