Yago Paramo

Automotive Entrepreneur

Month: August 2014

WEBSITES-Check the mega menus

We saw the potential of mega menus early in the year on sites like FireStone. The challenge was to replicate the code from a very expensive commercial site (that site services hundreds of Firestone retailers) into the systems that serve our individual dealers. This is our first field test at BMW of Shereville. Mouse over the menu and see how the information is displayed in a much better visual way than just drop down text. I specially like the service and parts coupons so the customer can see the specials without having to click in the specials page. From a content point of view, something that I’m heavily involved, look at the blog section where the articles are presented by location. This project should be finalized with in the next 30-60 days and we will implement on all websites.

SEO-Google mobile warning

This is a great article on Google’s direction on mobile. They will force websites one way or another to become mobile compatible and offer an all around cross device compatible experience. While most dealers already have the mobile issue resolved, I think is a great read on how the future looks ahead of us.