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Kia Certified Website/Digital Advertising Program
The ascension of Kia and automotive internet have been intertwined since the early days of the brand. Before Kia began winning awards for initial quality and dependability, it won awards for its Kia.com website. Today, Kia is the 74th most valuable brand name in world, ahead of brands like Starbucks, Johnson & Johnson, John Deere, Chevrolet, Duracell, FedEx, and Harley Davidson. The increased recognition of Kia as a brand representing quality and value continues to drive new shoppers to the brand with increasing demands for online information. To help dealers answer that challenge, Kia named Dealer Lab as a certified provider of both websites and digital advertising to Kia dealers, backed by 100% co-op funding.
The Kia dealers already using Dealer Lab enjoy fantastic advantages from features unavailable from any other provider, like the ability to see and compare every photo of every vehicle without leaving the Search Results Page, the inclusion of downloadable brochures and owners’ manuals as well as crash test ratings, green scores, and a list of the awards and accolades won for a vehicle in a specific model year.
As the Kia brand grows, savvy Kia dealers understand their websites must meet the needs of a larger and more diversified audience, all of which are becoming increasingly internet dependent for their shopping and information needs. Backed by the latest responsive site technology – Responsive Server Side (RESS) – Dealer Lab is poised to help Kia dealers reach ever higher levels of growth and profitability.
Responsive Platform
Only Dealer Lab offers Responsive Server Side, known widely as 2nd generation responsive websites. Your customers shop on a multitude of devices. A Kia website from Dealer Lab goes beyond the typical responsive site by offering Responsive websites with server side elements. Simply put, we deliver a graphical user experience that is optimized for any desktop or mobile device.
The Most Advanced VDP
The vast majority of shoppers buying a vehicle after visiting the dealer’s website do so after examining the Vehicle Details Page (VDP) of one or more vehicles in the dealer’s inventory.
The VDP is the most important page on a dealer’s website. Content is king. This product includes:
- Largest Photo Size in the Industry
- 25 Ways to Generate a Lead
- Installed Vehicle Options
- NHTSA Safety Crash Test Ratings
- Vehicle Green Scores
- Vehicle Awards & Accolades
- Vehicle Inventory Videos
- Customized Vehicle Pricing
- Automated Incentives and Specials Program
- Vehicle Owner Manuals
- Vehicle Brochures
Vehicle Pricing
Dealer Lab’s new Vehicle Pricing Manager gives your dealership precise control over rebates and incentives on the Search Results Pages (SRP) and Vehicle Details Pages (VDP). The vehicle pricing tool also provides options to display any necessary restrictions related to rebates and other incentives.
Take Control
Kia dealers like you are looking for a platform that guarantees compliancy, while allowing you to stand out from the competition. With a plethora of site editing tools, the Dealer Lab platform assures the ultimate in flexibility for handling day-to-day functions of your website. Our content management system is easy to understand and easy for anyone on your team to use. With the following tools, it’s easy to add, modify, and optimize your site. That provides you with ease of use and a fast service response when you need help.
- Responsive Custom Page Builder
- Onsite Inventory Manager
- Testimonial manager
- Advanced VDP Editor
- Media Manager
- Coupon Manager
- Price Manager
Mega Menu and Manager
The best possible website navigation is the key to a dealer’s conversion rate. SEO value is greatly increased when Google connects your most important content to the menu of your website. Mega Menus provide the ultimate navigation advancement for optimized, heavy-content websites while providing a quicker connection to inventory, coupons, videos, shopping tools, and research information.
Keyword Site Search
Customers utilize Google to find the information they search for. “Site Search” allows a customer to search a dealer’s website in the same fashion. As a customer types into the search bar, real time search results appear showing available inventory, testimonials, coupons, pages, and videos, that match the search query. This functionality is exclusive to the Dealer Lab platform – and customers love it!
New Vehicle Configurator
Customers can build a new vehicle of their choosing, including options and packages, from the ground up. As the customer selects their options and packages, prices will be added to the Base MSRP. Below the Total MSRP, a customer can Request Information, and a sales lead form with all of their selected options will be emailed to the dealership.
CreditMiner ℠
CreditMiner℠ is the automotive industry’s only Real-Time pre-screen provider, giving dealers access to TransUnion, Experian, and Equifax bureau data. Its proprietary BASIS2℠ software platform provides the industry with permissible bureau data such as up to 5 auto loan summaries, current payment data, auto loan balances, cosigner participation, and revolving debt data. CreditMiner℠ gives its franchise dealers a true credit snapshot of its prospect allowing dealers to match the right car, to the right customer, with the right financing every time.
eAutoAppraise
Customers are looking for transparency and we have the tool that makes this possible, eAuto Payments. Don’t lose a lead or a sale because your website’s payment calculator can only compute a best guess. Enable consumers to generate the most accurate monthly payment estimates with our state-of-the-art online payment calculator.
The programs presented through your website are chosen and powered by you. Via your website, you can deliver side-by-side, vehicle-specific 1st pencil loan/lease payment calculations based on actual finance program data. Present real APR, residuals and incentives for VIN-specific new and used vehicles while taking into account the customer’s credit score! Include reserve and rate mark-ups in the monthly payment, as well as the consumer’s down payment amount, term and trade value. Customers can get pre-approved via CreditMiner℠.
eAutoPayments
Give your customers an unprecedented level of transparency with their auto financing with eAutoPayments from Dealer Lab. eAutoPayments provides the most accurate monthly payment estimates possible with our online payment calculator, and stop losing leads due to inaccurate “guestimates.”
Dealer Lab’s eAutoPayments connects directly to CreditMiner, allowing your customers to apply for pre-approval right from their payment estimates. eAutoPayments only provides the programs and features you select, and with this tool you can deliver vehicle-specific loan and lease payment calculations based on your present/real APR, current incentives for specific new and used vehicles, all while taking your customers’ credit scores into account. eAutoPayments even allows you to include down payment amounts, loan terms, trade-in values, and reserve and rate markups in monthly payments, all from one central tool.
Dealer Watch
Competitor Monitoring
Who are the top performing car dealers in your market? Choose 5 of them and benchmark your reviews versus theirs in real time. Spying on a competitor has never been so easy. Figure out quickly where your dealership needs to move the review needle.
Review Monitoring and Management
Reviews are a great way to monitor your customer service and your competitors. Our platform enables dealers to see their reviews in real time, in ONE location, for all of the most important auto related review websites such as: Google, Yelp, DealerRater, Edmunds, Cars.com and many more. Respond to reviews online and demonstrate that your dealership cares about the customer to drive loyalty and referral business.
Social Media Monitoring
People may be talking behind your back, but at least you will know it! It’s time to get into the conversation, and our platform will enable you to do exactly that. All of the most important social media outlets such as Facebook, Twitter, Foursquare, Yelp, Google+ and many more are all accessible in ONE location for you to monitor, and respond!
Local SEO Tracking
The most overlooked part of SEO is Local Listings on the internet. Most car dealer’s local listings are a train-wreck to say the least. “Why doesn’t my dealership show up when someone types in ‘Chicago Toyota Dealer’?” See where your store listings show up in the search engine results pages for search engines like Google, Yahoo, Bing and Yellow Pages. ONE platform can search and identify both your main domain and individual store pages. Identify all of the problems with your local listings all in from ONE platform. Track improvement over time with user-friendly charts and graphs.
Media Management
They say a picture is worth a thousand words. How do you manage the pictures being posted about your dealership all over the internet? Our platform now makes this easy! Our platform will gather pictures tagged to each store from across the social web, including Instagram, Yelp, Google, etc, and display them in ONE convenient location.
Website Monitoring
iSpy
magine knowing every move a customer makes on your website. Dealer Lab’s iSPY is a REAL-TIME digital magnifying glass, identifying customers’ vehicle interests and activity. ISPY sends alerts to your CRM at the moment customers are navigating your website, giving you the perfect opportunity to make your connection. iSPY dealers increase customer connectivity rates 500% versus your ordinary BDC process.
Managed Chat/Text Services
Most dealers aren’t available 24/7, 365. We can be your backup when your team is not available, or handle all your chats. Your dealership will have the ability to watch chats happen in real time while also having the ability to “jump in” and take over the chat from Dealer Lab trained live chat agents. This style of chat allows the dealership to have the best of both worlds and 24/7, 365 live chat coverage.
Advanced Reporting Suite
We know it can be challenging to connect all of the metrics behind a website and how that equates to vehicle sales. We do it for you. One login provides you the answers to your Google Analytics, Search Engine Marketing, VDP reporting, lead counts and conversion rates by device type. Our unique Website Grader utilizes an algorithm based on industry best practices to inform you of everything that is going right on your website at all times, and alerts you to areas needing attention. When the lights are green, everything’s a go! That’s making it easy.
Website Grader
Is your website being utilized to its fullest potential? Each Dealer Lab website features a built-in Website Grader. This tool uses a proprietary algorithm that lets you know what areas of your website need attention and what opportunities you may be missing!
Manufacturer Rebates
Kia rebates are integrated into every platform.
Vehicle Inventory Videos
A proven enhancement to lead conversion. Automatically turn your inventory photos into inventory videos without a speck of effort.
Other Options Include:
Custom Content (5 pages per month)
Custom content is the surest way to improve organic search results in critical areas. Whether it’s a particular area of service, a particular model or even a trim level, or all of the above, SEO optimization is accomplished with custom content where you need it.
Banner Creation (6 banners per month)
Impact your website visitors with instant offers and incredible graphics. We offer a monthly service that keeps your homepage looking great and puts your best offers where your prospects can see them the instant they visit your website.
Facebook Inventory Tab
Including inventory on your Facebook page enhances your social media strategy with no additional work for the dealership.
Dedicated Performance Manager
Dealer Lab is not just another website vendor. When we take the reins of your website, we become your partner. What good is a responsive website if you don’t have a “responsive” support team standing behind it? We provide our dealers with high-level support, including providing you with a dedicated Kia Performance Manager. Each Performance Manager is Google Certified and well-prepared to have a strategic conversation with your dealership, from understanding the analytics behind your performance to ensuring easy interaction with our technical support team.
Features and Products
