Newsletter Archives - Page 5 of 8

Content Marketing, Google, google indexing, Newsletter, seo, system updates

Google Search Algorithm Update: Panda 4.0

by Yago Paramo on May 21, 2014

May 20th, Google released yet another update to their search algorithm. This update primarily targeted duplicate content, thin content, and low quality content. This update is estimated to effect approximately 7.5% of search results. Everyday Google is working on ways to improve their search results, trying to serve up the best possible search results. What is duplicate content, thin content, and low quality content? Duplicate content is when one website steals or borrows content from another website. For example an article from one blog is copy and pasted into another blog. Google gives very little value to content it recognizes as duplicate than original / unique content. Thin content is when a webpage or website has very little content on the page or site. Google doesn’t give a number of words it likes to see on every page, but if a webpage has less then 50 or 100 words on it, there is a chance Google won’t value it very highly. Low quality content is a mixture of duplicated content, spammy content, bad spelling, and grammatical errors. If a webpage’s … Continue reading →

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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The post Google Search Algorithm Update: Panda 4.0 appeared first on Integrated PPC.

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Content Strategy

by Yago Paramo on May 12, 2014

We started building a new type of set pages for content, specially focused on new cars. The pages don’t look different than many other companies new car model pages, what is different are the links to content. In this example for Larson Nissan, you can see that besides accessing the inventory, brochures, incentives, etc (information that most dealer websites have) we also added pages with model information and trim information. The model and trim pages are build with unique content as required by the latest Google SEO updates. These pages are not built all at once but several each month, for example you can see that Larson Cadillac has model pages but not trims yet. Whilehttp://www.toyotaoftacoma.com/op-2013-toyota-camry-hybrid-for-sale-near-fife/ it would be easier for us to build it all at once a constant flow of content signals Google that there is new material to index and therefore increases the chances of getting our website crawled and therefore indexed. Enhancing content with video: We also build pages for those dealers that have been working with us for a while for the 2013 model line. … Continue reading →

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integrated ppc, Newsletter, PPC

PPC Leads Integrated with Website

by Yago Paramo on May 12, 2014

In the dashboard you will now notice that leads can be classified as a paid PPC lead.
These leads will have a dollar sign $ indicating that those are not organic to the website.
Our goal is to further integrate assets like Google PPC that are external… Continue reading →

Virtual Credit Consultant is FREE

by Yago Paramo on March 27, 2014

We launched the Virtual Credit Consultant last year in an effort to create a better online financing application for the dealers. The VCC is now FREE for all DealerLab.com customers. The VCC can be installed in: The SRP–See top banner The VDP–See “Get Pre-Approved” to the right. The Home Page It is mobile responsive (See attached image) The VCC doesn’t just work for special financing, the tool is just a credit application, the information around it in the page makes it look one way or another. That means that it is also useful for dealers not looking for special finance customers but just for customers to apply for credit via their website. The VCC is also mobile adaptive, if your mobile traffic is right now 30% of your total traffic this represents a 30% increase on chances to get a credit application done for the dealership. We can add the VCC to both the mobile SRP and the mobile VDP as well as the banner on the mobile home page. It also works great in tablets. You can access your … Continue reading →

CraigsList Website Integration

by Yago Paramo on March 20, 2014

The CraigsList posting report system, now integrated with your dealer website backend: (AutoClassifiedSolutions.com) has been integrated with the back end of the DealerLab.com websites. In short: Now you can access all your CL posting budget, expense, call reports, email reports, etc from the website’s back end. “I know that what we did here looks easy but these systems are completely different. A lot of work went into this and I want to that Dustin Moore–lead programer in the Seattle office and Dan Whiten–lead programer in the Chicago office for putting their teams together and get this done for our dealers” – Yago Paramo, CEO of PGI Digital. Our goal with this integration is to have more and better systems integration so dealers can access information faster and from one point of log in. We have not linked the new reporting system to the back end yet! so there is no direct access until we test it for a few days. If you want to take an “early pick” you can log in your DealerLab.com account and you will see something … Continue reading →

New Feature: Mobile Menu

by Yago Paramo on March 20, 2014

Dealer Lab and Dealer e-Process’ rolled out its newest feature “mobile menu” across all of its mobile sites. The mobile menu provides easy navigation and access for the customer on-the-go. Mobile Menu Grid The grid displays on every mobile page so customers can access different areas of the site faster as opposed to pressing the “back arrow” multiple times. Menu Tabs When you select the menu grid, the menu expands to show all department/category tabs. Expandable Menu Tabs The menu tab expands to display all menu links so customers can quickly get where they need to go.

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