Kill the fixed-ops mailer. If your goal is to increase business to your fixed-ops services, I strongly suggest digital campaigns. Even if you are slow in the department only a couple days a week (Tuesdays? Wednesdays?), tune your digital campaigns for fixed-ops to run for a shorter week and move to incentivize those slow days. You have so much flexibility.…
Category: Marketing
3rd party sites acting as brokers?
Some of you may have missed a recent article on Automotive News just as I did: “California dealers file complain over online broker” but thanks to reading Dealer Refresh as my daily routine and to Chris Leslie from bringing that to the forums I was able to catch this. What is Carjojo.com? Carjojo advertises the vehicles without dealer’s consent and…
advertising, Auto Dealer Marketing, car dealer websites, inventory, Inventory Management, Marketing, system tools
New Inventory Search Features
We added two new search fields to every website inventory; search by package and search by features. The data is dependent on what the VIN decoder provides which nowadays is pretty accurate. Check it for example at www.larsondodge.com The idea is three fold: 1) It was added as one of the several refine search options. Non intrusive but available for customers…
New Google my business based ads (mobile view).
New Google my business based ads (mobile view). They give you the ability to add them with a date frame (week end offer for example) and link them to a specific URL (specific landing page). This is, by far, your biggest website entry point which means this is a high visibility place. Make the ads and the landing page count.…
Auto Dealer Marketing, Benefits, content, Dealer Lab, inventory, Inventory Management, Marketing, pgi auto, Products, seo content
Increase Engagement with Your VDP Pages
If you didn’t know already, you can easily Increase Engagement with Your VDP Pages and it is fairly easy to do as long as you use the benefits of VDP. There are many additional things you can do to make them stand out as well as many things you can do to improve things you already have on your VDP…
Tips to Best Optimize Your Dealer Website
There are a lot of tips you can follow and use to optimize your website to the best of its ability. These Tips to Best Optimize Your Dealer Website focus on what is more important when it comes to selling vehicles and that is easy, accessible information. When your site is easy to get around and includes plenty of great…