New feature (long overdue 😳): Mobile swipe functionality. We have added new functionality to both the SRP and VDP pages on your website! Now when using a mobile device, users have the ability to ‘swipe’ through vehicle images in addition to the original functionality of clicking the arrows to scroll through images. If you have any questions let me know!…
Category: inventory
Hyper-Zoom by Dealer eProcess
Just launched our hyper-zoom tool at www.northwesthonda.com The tool relies on having large images (2Megs or more) loaded in the background so they offer deep detail when zoomed. In the top example customers are able to see damage in the vehicle (transparency) and in the bottom example they can zoom into features. You can see similar technologies used at Nike.com…
DMS Access Taxation
Just starting 2017 and we already hear rumors of new DMS access charges for vendors seeking dealership data to perform a service. A great quote from the 2017 JD Power Automotive Summit; “Information security should never be a guise for information taxation”. DMS systems are doing it right though… they charge their client—not you!—but the vendor performing the after data…
advertising, Auto Dealer Marketing, car dealer websites, inventory, Inventory Management, Marketing, system tools
New Inventory Search Features
We added two new search fields to every website inventory; search by package and search by features. The data is dependent on what the VIN decoder provides which nowadays is pretty accurate. Check it for example at www.larsondodge.com The idea is three fold: 1) It was added as one of the several refine search options. Non intrusive but available for customers…
Auto Dealer Marketing, Benefits, content, Dealer Lab, inventory, Inventory Management, Marketing, pgi auto, Products, seo content
Increase Engagement with Your VDP Pages
If you didn’t know already, you can easily Increase Engagement with Your VDP Pages and it is fairly easy to do as long as you use the benefits of VDP. There are many additional things you can do to make them stand out as well as many things you can do to improve things you already have on your VDP…
Keys to Effective VDP Pages
It is critical to note that the most important thing to any website for any dealer is the vehicle inventory for many reasons. When people are shopping around for a vehicle, they want something that is easily accessible and very informative without having to look and click around a lot. Most shoppers will make their decisions before stepping foot in…