Yago Paramo

Automotive Entrepreneur

Category: Digital Marketing

LEARNING-Jun 24th Bellevue

Chicago based Maria Espinoza will focus on what are the best conversion points in a website. After looking at over 1000 websites she analyzed the averaged sales leads per form and brought all this information into a powerful presentation about conversion. This is a great class for those of you that want to know what the best website KPA for and why.  Don and Dennis are the 800 lbs gorilla in the room. Very interesting technology that they develop with our team. Let me give you my 30K feet view:  You can now do a soft pull from every-single-form that is used in a website (soft pulls don’t require permission), and the data that you get has the customer’s current auto loan, with %, amount left, and monthly payment. So if the customer has a 2012 Toyota Corolla with a payment of $400/month at 15% rate and you can out him on a 2014 with a 6.99% therefore lowering the payment significantly, how is that for a conversation started with a simple lead that came to your site?  If you have questions or … Continue reading

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The post LEARNING-Jun 24th Bellevue appeared first on Dealer Lab.

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The post LEARNING-Jun 24th Bellevue appeared first on Content Motive.

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The post LEARNING-Jun 24th Bellevue appeared first on Integrated PPC.

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The post LEARNING-Jun 24th Bellevue appeared first on Content Motive.

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The post LEARNING-Jun 24th Bellevue appeared first on Dealer Lab.

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The post LEARNING-Jun 24th Bellevue appeared first on Integrated PPC.

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The post LEARNING-Jun 24th Bellevue appeared first on Content Motive.

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The post LEARNING-Jun 24th Bellevue appeared first on Integrated PPC.

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The post LEARNING-Jun 24th Bellevue appeared first on Dealer Lab.

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The post LEARNING-Jun 24th Bellevue appeared first on Integrated PPC.

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The post LEARNING-Jun 24th Bellevue appeared first on Dealer Lab.

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The post LEARNING-Jun 24th Bellevue appeared first on Dealer Lab.

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The post LEARNING-Jun 24th Bellevue appeared first on Content Motive.

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What is online content marketing?

Online content marketing is any marketing done online that involves the creation and sharing of media and publishing content in order to acquire customers.  This information can be presented in a variety of formats, including custom websites, custom webpages, blogs, review sites, social media, how-to guides, question and answer articles, photos, etc. So basically, online content marketing is the art of communicating with your customers and potential customers without selling.  It is a non-confrontational form of marketing. Instead of pitching your products or services, you are delivering information that makes your buyer smarter and increasing their interest in the product. The essence an online content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and returning loyalty.  How does online content marketing create website traffic? Traffic is received through search engines and social media.  Our content is written in a way that utilizes keywords that customers search for.  Most of our keywords are also accompanied with local cities and places near your potential customers.  Example: some one lives … Continue reading